Television has taken the position of deputy leadership among the devices that Brazilians use the most at home Internet access, Internet access In 2021, an increase of 12.1% compared to 2019. In 44.4% of households, TV is already the most used option, overtaking computers for the first time, which decreased from 45.2% to 42, 2% and moved to third place. Primarily, cell phones are still preferred in 99.5% of homes.
The data released on Friday (16) by the IBGE (Brazilian Institute of Geography and Statistics) is from the Information and Communication Technologies (ICT) unit. It is part of fourth-quarter visits to the National Household Sample Survey (PNAD).
The total number of households with internet reached 90% in 2021, 6% more than in 2019. Research analyst Flávia Vinhaes says: “TV as the most used device for accessing the internet goes from 11.7% in 2016 to 44.4% in 2021 “.
The study also indicated that from 2019 to 2021, the number of homes with TV in Brazil increased from 68.4 million to 69.6 million, but with a slight relative decrease from 96.2% to 95.5% in total housing stock.
The average real income of households drops from R$1,453 to R$830 when compared to households with or without a television. Also according to the survey, in 2021, 96.2% of urban homes and 90.8% of rural homes had a TV.
IBGE
The reach on TV is greater than on the computer
Of the approximately 70 million households with television, 63.3 million, or 91%, had a converter box to receive television signals. open digital tvwhich first appeared in Brazil 15 years ago.
However, this is not the case in the 1.5 million homes, or 2.2% of the total, that still do not have a converter, satellite dish or digital signal-compatible pay TV plan, with 80.6% of these homes being in urban areas.
Pay TV is on the decline in cities
From 2019 to 2021, the percentage of Brazilian households with pay TV decreased from 30.3% to 27.8%. There was only a slight increase in rural areas, from 16.4% to 17.8%. For 43.5% of respondents who do not have access to pay TV, the service is too expensive; 45.6% are not interested, and 8.7% have replaced TV packages with streaming services.
Number of families with satellite dish It also decreased from about 27% to approximately 22.6%, for a total of 15.7 million homes in 2021. The distribution is very uneven, with 56.1% concentrated in rural areas and only 17.8% in cities.
Charlotte Whitmore is a contributor at Mediarunsearch.co.uk, covering a broad range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and practical information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism that keeps readers connected to the issues shaping the UK and beyond.