Since the news of the signing of the contract, some rumors have started doing rounds on the internet in recent days Robert De Niro Yahoo! star of Uber’s new campaign, according to the website. Amid speculations, he will reprise the role Travis BickleFrom Taxi Driver, he won the Oscar for Best Actor in 1977.
One of the most memorable roles of De Niro’s career, it established the actor as one of the biggest names of his generation. However, this return displeased many. “Taxi Driver” screenwriter Paul Schrader commented on Facebook: “Oh. Because Bob [Robert De Niro] It was beyond my imagination to do something like this,” Schrader wrote. “But I didn’t see it. If I’m lucky, I’ll never see him”, concluded the screenwriter, who proved that he didn’t like De Niro returning to the role of Travis Bickle.
A character in an Uber campaign is non-refundable
To clarify everything, Uber confirmed the participation of Robert De Niro in its new campaign, however, denied that everything will be inspired by the character played by the actor in “Taxi Driver”.
“We are filming a new Uber campaign with Robert De Niro in London, which will launch in the UK later this year,” the company said in a statement released to the press.
Putting another final note on the matter, Robert De Niro’s spokesperson Stan Rosenfeld has guaranteed that the actor will not be returning to play Travis Bickle, using the character’s catchphrase sparingly.
“Taxi Driver” In 1976, he won the Palme d’Or at the Cannes Film Festival and also received four Oscars. The story depicts the life of a mentally challenged taxi driver. The film also stars Jodie Foster, Peter Boyle, Albert Brooks, Cybill Shepherd, Leonard Harris and Harvey Keitel.
The actor has been seen working a lot with Martin Scorsese in recent times. Because of this partnership, the two have a movie scheduled to hit North American theaters in October: “Killers of the Flower Moon,” which will be called “Assassinos da Lua das Flores” in Portuguese. The production, directed and written by Scorsese, also stars Leonardo DiCaprio, Brendan Fraser and Lily Gladstone.
Uber’s new campaign doesn’t yet have a launch date or the marketing tactics used to promote it.
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