Vinicius Lordlow
According to a study by Relo Metrics, tags around the field were effective in strategy. But does this still make sense?
Chelsea and Manchester City met in the Champions League final. The value generated from media exposure for sponsors with billboards to broadcast to only the US and UK has been nearly $15 million, according to a study by Relo Metrics. And theThe Relo Metrics study showed that Nissan (~US$1.8 million), Expedia (US$1.7 million), Heineken (US$1.6 million), PlayStation (US$1.4 million) and MasterCard (US$1.4 million) benefited. But how does this strategy work?
Thanks for reading the exam! How about becoming a subscriber?
Get unlimited access to the best content of your day. In a few minutes, you can create your account and continue reading this article. Come on?
It’s just a moment before you release your access.
digital exam
3.90 BRL/month
- 9.90 BRL after the third month.
- Access whenever and wherever you want.
- Unlimited access to EXAME Invest, Macroeconomics, Markets, Job, Entrepreneurship and Technology.
sign it
annual digital exam
99.00 BRL / year
- R$ 99.00 in cash or in installments up to 12. ( R$ 8.25 per month)
- Access whenever and wherever you want.
- Unlimited access to EXAME Invest, Macroeconomics, Markets, Job, Entrepreneurship and Technology.
sign it
4160621
