Onelia Santana: Handicrafts to Enhance History and Economy | opinion

All over the world, craftsmanship is talked about who are we. In Ceará, he says, here we braid fibre, carve wood, embroider our stories and crochet. Now, we bring these stories to the world. Last week we hosted the National Craft and Culture Fair here in the state, at the Event Center, which brought together about 1,500 crafters from across the country.

The state government, through the Social Protection Secretariat, has benefited almost exclusively through CeArt 700 literal Ciara. Within the framework of this event, we received a tour from the Exporta Mais Brasil program and had the opportunity to present the art of our artisans to buyers from the Netherlands, the United Kingdom, Ireland, Austria, the United States, China, Japan and Jordan. Ceará was the state with the largest number of participants in the work tours.

The first contact took place and we followed the progress of the negotiations, and we understood that every result was positive. Let me explain: We are opening New fronts Negotiating, while we learned more about this dialogue with foreign trade.

I believe this knowledge adds to the great and Important investments And the developments that we can see in Ciara manufactures. In the past eight years, we have opened six points of sale in Fortaleza and Carrere, in addition to investing in e-commerce. In the new spaces, it is worth highlighting the renovation of the Praça Luiza Távora store and the space at Fortaleza Airport.

We also exempt craft production from the ICMS, which we have started rolling out Literal identities On paper money, which gives security and authenticity to the document, we establish a certificate of authenticity and business recognition, which we call the CeArt seal. A highlight of the event is the opening of Casa do Artesão Cearense, a boarding house, in Fortaleza, for those artisans who come from within the state.

Moreover, we have permanently enhanced sharing At state, national and international exhibitions; It invested in qualifying craftsmen and designing products. Without a doubt, with this preparation we go abroad knowing the value of our ingenuity, which is also the value of our history.