Microsoft is reorganizing its Xbox and marketing teams to prepare for the future of artificial intelligence and gaming

Microsoft is reorganizing its Xbox and marketing teams to prepare for the future of artificial intelligence and gaming

Microsoft is adjusting its leadership in Xbox gaming and marketing, at least Two weeks after the acquisition by Activision Blizzard. Microsoft promotes Matt Botti To the Head of Content and Games Studios, including the new responsibility of Zenimaxthat it Sarah Bond, President of XboxAnd supervising all work on the Xbox platform and devices. On the marketing side, Chief Marketing Officer Chris Capossela will step down after 32 years at Microsoft.

The changes at Xbox mean that Booty will now lead an expanded organization within Microsoft Gaming which now includes ZeniMax and Bethesda. “ZeniMax will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt,” explains Phil Spencer, CEO of Microsoft Gaming.

The expanded Booty functionality should help Microsoft Gaming Avoid scenarios like Redfall in the futurewith Microsoft clearly focusing on better collaboration between teams gained through the ZeniMax/Bethesda acquisition.

“Great games are fundamental to everything we do,” Spencer explains in his note. “We believe that this expanded game content organization – which allows Xbox Game Studios and ZeniMax development studios to collaborate effectively – will enable these world-class studios to do their best in growing our portfolio of games that players love.”

Bond will now manage Xbox’s hardware and software platforms. “To manage today’s platform and build tomorrow’s platform, we are bringing together the teams that will make it possible,” Spencer explains. “Sarah Bond will lead this team as Head of Xbox – bringing together hardware, player and creator experiences, platform architecture, strategy, business planning, data and analytics, and business development.”

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Bond has been a rising star on Xbox at Microsoft, especially behind the scenes following Activision Blizzard’s recent acquisition. Bond will now be responsible for the future of Xbox, both in terms of hardware and software – which could include a redesigned discless Xbox Series

These changes in Xbox leadership mean that there will be more women in gaming leadership roles at Microsoft than men when Activision Blizzard CEO Bobby Kotick leaves at the end of 2023. Here’s the new Xbox org chart:

Marketing will be completely overhauled

On the marketing side, Marketing Director Capossela is stepping aside to make way for Takeshi Nomoto. “Takeshi is the linchpin of our cloud transformation,” Microsoft CEO Satya Nadella said in an internal memo to employees. “I’m thrilled to have him take on the role of CMO at Microsoft and drive our vision forward.”

So, the focus will be on Xbox Cloud Gaming, and Microsoft will be more aggressive in the cloud from now on. This is the company’s unique niche and what makes it worth trillions of riyals today. This is where Satya Nadella and his team know how to fight. The cloud team has done a great job for Microsoft products, and we hope the same happens with Xbox.

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Microsoft’s reorganization here is clearly about Its potential in gaming and artificial intelligence. Microsoft is integrating AI into its Windows operating system, Office apps, Bing, and more in an effort to be a leader in the AI ​​space. Microsoft 365 Copilot launches next week, allowing businesses to create emails, rewrite paragraphs, analyze Excel data, and more. Nadella discussed the potential of artificial intelligence during the Qualcomm Snapdragon Summit earlier this week.

Phil Spencer will increase his powers:

With the recently completed acquisition of Activision Blizzard King, we are doubling down on our efforts in gaming. To realize our growth potential, Ami Silverman and her The consumer sales organization will report to Phil Spencer, CEO of Gaming. Ami will continue to drive all of our consumer sales, including our devices and Creative CSA, through our direct sales channels and partners.

Going forward, Microsoft’s entire Consumer Sales (Marketing) division will report directly to Phil Spencer, including Surface. The goal is to improve Xbox’s regional presence around the world. Phil Spencer now runs the stores, marketing and distribution!

Controversial replacement Bobby Kotick, CEO of Activison Blizzard King, remains unknown, but will remain in his position until the end of 2023.


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About the Author: Osmond Blake

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