McDonald’s is gearing up for a new chapter in its history with the unveiling of an old-fashioned restaurant, CosMc’s, which has quickly become one of the most talked-about topics in the food world. Fast foodespecially on social media.
Aiming to compete with brands like Starbucks, the chain will offer an innovative offering to consumers.
McDonald’s is planning to launch a new restaurant
CosMc’s has an extensive, customizable menu and promises a wide variety of products, even offering their famous shaved ice made from crushed ice with fruit juice.
The menu will feature drinks ranging from coffee to canned drinks.
CosMc’s will be McDonald’s new franchise venture – Image: McDonald’s/Reproduction.
The offer also includes different types of dishes, such as sandwiches, snacks, toasties and exclusive items from the world of McDonald’s.
The location will also offer Egg McMuffins, McMuffins with bacon or sausage, and more than one type of McFlurry. All this without using the famous frying pans.
Initial plans for McDonald’s Nearly 10 CosMc’s will be launched in Texas by the end of next year.
The company intends to study the results of this test for at least a year before evaluating the possibility of expanding the concept and opening new restaurants around the world.
Chris Kempczinski, president and CEO of McDonald’s, confirmed that CosMc is seeking to address declining sales in the afternoon.
To this end, a variety of complex drinks will be served and complement the menus Restaurants Existing.
The new stores pay homage to McDonald’s iconic 1980s character, CosMc’s, which mixed space and robotic features, with antennae, more than six arms and a silver space suit.
CosMc’s (left) and Ronald McDonald (right), characters from the 90s of the brand – Image: McDonald’s/Reproduction.
The character was part of a series of advertisements until the early 1990s, and now lends his name to the chain’s new gastronomic project.
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