FIFA Doubles Game Name License Value, Asks $1 Billion, EA Considers Rebranding Franchise

FIFA has requested more than double the current amount to renew the license agreement that allows Electronic Arts to use the entity’s name in the football game franchise.

According to an article published by the “New York Times”, Wednesday (13), FIFA wants more than 1 billion US dollars Every four years, the cycle defined by the World Cup finals.

However, the The developer considers renaming the series, when the current ten-year agreement expires, after the 2022 World Cup in Qatar. With a new release every year, the most recent of which is, FIFA 22 was launched on the 1st of October.

On Thursday (7) EA published a long statement discussing the future of the franchise. Ultimately, he stated that he was “exploring the idea of rebranding our EA Sports world football games”.

Mbappe in “FIFA 22” – Photo: Disclosure

The organization and the company also differ on the extent of the exclusive rights.

In search of new fundraising opportunities with licenses, the largest football entity in the world prefers that EA use only the game itself.

The developer wants to continue to have exclusivity about the name in related areas, such as tournaments, and selling digital products, such as NFTs.

The newspaper says that a decision on the dispute is expected by the end of 2021.

The termination of the agreement between FIFA and EA may result in the termination of use of the name of the franchise, which has used the name of the entity since 1993, when it was launched with the game “FIFA International Soccer”.

But the change should not affect other aspects of the games, as other developers’ contracts with organizations such as Uefa and FIFPro, the world players’ union, still guarantee the use of athletes’ names and physical characteristics, as well as brands such as the Champions League.