Investing in employee well-being is fundamental to the success and sustainability of any organization, writes Eduardo Fayt
Conscious capitalism has gained prominence as a logic for thinking about consumption, economic development, environmental and social care in a balanced way with financial and reputational outcomes. It is a business philosophy of conscious, culture-oriented leadership the owners, Who are becoming increasingly concerned about the consequences of the activities of organizations and people in relation to the planet.
according to Brazil Institute for Conscious Capitalismthe official representative of Conscious Capitalism Inc And supportive of the 2030 Agenda proposed by the United Nations, companies working hand in hand with conscious capitalism.”Creating intellectual, physical, environmental, social, emotional, ethical and even spiritual value for all business stakeholders, without compromising profit production for investors and shareholders“.
This philosophy is related to the new times and realities we live in the world, in particular the increasingly intensive application of scientific and organized knowledge, technologies and innovations in human products and activities.
In this context, ESG (short for Environmental, Social and Corporate Governance) has emerged as a set of important standards that evaluate and encourage corporate performance from a sustainable perspective. While ESG aspects tend to be more evident in ESG considerations, the “S” of society, consists of a set of critical dimensions, and one of these dimensions is often neglected, which is health.
according to Apnt PR 2030, which addresses concepts, guidelines and evaluation models within ESG practices, every organization operates in a broad and diverse social context. Therefore, integrating health into the ESG agenda is essential to creating truly conscious companies and making a direct impact on people’s quality of life, well-being and long-term business sustainability.
The coronavirus pandemic has highlighted the importance of social issues, especially health in the workplace. With the transition from in-person to remote work, there is a need for a more agile organization that not only seeks to maximize profits in the short term, but also produces value in a sustainable way in the long term.
Given this scenario of transformation, the concept of “CConscious capitalism or stakeholders“, which addresses the legitimate concerns of stakeholders. This operating model requires greater intelligence and more sophisticated business management strategies, creating space for organizations to act as influencers and managers of society’s interests.
A study conducted by Gympass in 2022 entitled “Corporate welfare“It identifies a direct relationship between the performance of companies and the health status of their employees. According to the survey conducted in countries such as the United Kingdom, the United States and Brazil, people in companies experience high levels of stress and increasingly need physical and emotional health resources from their employers, to take care of their lives. Health and quality of work and life.
Another important piece of information indicated by the study reveals that companies with high employee engagement achieve 23% higher profits than other companies, which leads to increased performance and job satisfaction. Therefore, investing in employee well-being appears to be fundamental to the success and sustainability of any organization.
Transformations in this scenario have already been observed in companies and public institutions. In March 2023, The answer (National Complementary Health Agency) issued a Accuracy Administrative policy that deals with the implementation of integrated governance policy and social and environmental responsibility.
In this policy, sustainability is understood as the coordination of social, environmental, economic, cultural, ethical, political, institutional, diversity, equity, health and safety pillars, as well as quality of life at work.
From this perspective, one of the goals is to provide solutions that enhance well-being, while reducing risks related to occupational safety and health at work. This understanding guides the fulfillment of ANS’ mission and values.
Conscious capitalism and an environmental, social and governance (ESG) approach provide a unique opportunity to integrate health into your business strategy. We should view health not only as a separate social issue, but as an essential component of achieving sustainable success. look at me “s“Environmental, social and governance principles that also focus on health can foster a smarter and more productive approach to running business in today’s world.
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