Black Friday supposedly generates R$7.1 billion for e-commerce

a Black Friday 2023which will be held on November 24, would generate a gain of R$7.1 billion for online commerce, according to estimates. ABComm (Brazilian Association of Electronic Commerce). As a result, revenues could be approximately 17% higher than last year, when they reached R$6.05 billion and the number of sales increased by 3.07%. The sector’s desire to achieve a sales increase in 2021 of 15.5%.

“Our view is that Black Friday this year will return to the proportion of 2021 sales, considering that 2022 was an atypical period and below expectations. Therefore, for 2023, we expect sales to grow again in accordance with ABCcomm’s forecasts.” [17%]”, comments Mauricio Salvador, President of the Association.

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In addition to key categories, such as electronics, home appliances and fashion, the fragrance and cosmetics sector is among the sectors with the greatest growth in terms of the number of online searches in recent months, ABCcomm says.

“Investing in these sectors to create a product mix can be a good alternative. We are close to summer and the end-of-year holidays, which shows that it is worth investing in items aimed at sun protection and skin care,” suggests Salvador.

See below the history of sales percentage growth over the past six years:

ABCcomm’s information about the categories most in demand by consumers was confirmed by a survey conducted by Google, released last Wednesday (25). It addresses the most searched terms by users of the technology company’s search page related to consumer products, in the third quarter of this year.

Compared to the same period in 2022, a 114% increase was observed in searches for products with purchase intent that fit the “pre-Black Friday interest” criteria, Google’s communications team reported. Furthermore, searches for this date increased by 24% in Brazil, in the same comparison.

What is most noteworthy in the survey results, according to the American giant, is the emergence of new product categories within the shopping possibilities for this year’s main retail discount date. Supplements, cleaning products, and beverages appeared on the wish list for the first time, and with a large proportion of the data.

The Google study also included a survey with website users, which revealed that 67% of Brazilians intend to shop during the sales season, and that seven out of ten want to spend the same amount or slightly more than the previous year.

Through the survey, the company reached the categories that fall within the top 5 categories in purchasing intentions. Below are the items most frequently mentioned in response to the question: Product(s) from which category(s) do you plan to purchase on Black Friday?

. Clothing and accessories;
. the shoes;
. Electronics.
. cell phone; that it
. household appliance.

The analyzes reveal that in 2023, consumers will improve their choices, and each person should buy from only four categories, the surveyors said.

Other important information is: About 91% of buyers will use online platforms to check prices, discounts and products; The majority have already chosen the product they want to buy, but have not yet identified the brand or store, which items will be judged according to the existing promotions.

In Google’s assessment, Brazilians are more connected to the Internet and do more research on the Internet before making purchasing decisions, and one of the reasons for this is the fact that there are more e-commerce companies, a diverse group that encourages competition, on the one hand, and the search for the best opportunities, on the other hand. .

In submitting this survey, the company says it believes it is doing its part so retail can recover, providing information for merchants to create strategies to accelerate their business on Black Friday.

Ribeirão Preto merchants are optimistic about the arrival of Black Friday