According to information obtained by CNBC, the Amazon It invests in artificial intelligence technologies to speed up product delivery.
In an interview, Stefano Perego, Amazon’s Vice President of Customer Service and Global Operations Services for North America and Europe, explained what the company’s plans are.
According to Perego, the company uses artificial intelligence to track the routes and preferences of users in a specific area. Through this it will be possible to create distribution points to bring products closer to consumers and to shorten delivery times for purchases made via the Internet.
“I think one of the areas that we believe is critical to lowering cost of service and reducing response time is inventory positioning,” he said.
The executive also explained the difficulties Amazon faces with choosing locations to install inventories.
“Imagine the complexity of the problem of deciding where to place the new inventory. We need to place it in such a way that we can reduce the distance customers have to cover and increase the speed of delivery,” stated Stefano Perego.
Amazon’s ultimate goal is to have all of its customers receive products the same day or the day after placing their order.
Other uses of artificial intelligence
In addition to efforts to regionalize stocks and reduce order wait times, Amazon is also investing in using artificial intelligence and even bots to perform repetitive work in many of its distribution centers.
To give you an idea, it’s estimated that in 75% of the company’s distribution centers located in the US, robots are used to lift boxes, clean the floor, and do other “boring” jobs.
When asked about the possibility of artificial intelligence and robots “stealing” the work of humans, Stefano Perego states that machines will not replace humans in their jobs, but will change the way they work today.
“The jobs of call center staff, for example, will be ‘highly judged’ activities. Meanwhile, the heavy lifting and repetition tasks will be handled by bots. It’s good. It’s a shift, not a replacement,” he said.
Charlotte Whitmore is a contributor at Mediarunsearch.co.uk, covering a broad range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and practical information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism that keeps readers connected to the issues shaping the UK and beyond.