Meta pulls AI tool from WhatsApp after security controversy; understands

Meta announced on Wednesday (17) the suspension of the operation of generative artificial intelligence (AI) tools available in the company's applications, such as the creation of stickers for WhatsApp using artificial intelligence. The decision was taken after the National Data Protection Authority (ANPD) requested the suspension of the company's privacy policy that allowed the use of personal data to train Meta AI.

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Contacted by TechTudo, Meta stated in a note: “We have decided to suspend the genAI tools that were active in Brazil while we deal with the ANPD to answer their questions about generative AI.” So far, there are no plans to reintegrate the service into the messaging program. In the next few lines, we will learn more details about the suspended feature of the application and the issue related to Meta AI in Brazil.

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How was the WhatsApp AI function removed by Meta?

Like other smart systems, the WhatsApp tool generated stickers based on text commands in Portuguese. After the custom icon was generated by AI, it could be sent directly to messaging contacts, without the mediation of a third-party app. It was also possible to save the sticker to favorites for later use, as well as modify it to add graphics and text.

Why was Meta AI suspended in Brazil?

The suspension was made at the request of the National Data Protection Authority (ANDP), which does not agree with the changes to the privacy policy proposed by Mark Zuckerberg's company. Since June 16, 2024, Meta has included in the company's contracts permission to collect user data for training. The initiative violated the rules related to the General Data Protection Regulation (LGPD), and involved the use of information to create texts, images, videos, etc.

According to ANDP, some of the provisions in the new policy pose “risks of serious harm that would be difficult to repair for users.” Furthermore, Meta will make it more difficult for users to opt out of data collection, which requires them to go through a series of steps before they can complete the action. com.bigtech The decision must be appealed in the coming days, and he said he would seek to answer questions posed by the government authority.

What is Meta AI?

Meta AI is powered by the Llama 3 language model, which acts as the “brain” of the AI, a chatbot that provides real-time, up-to-date information responses, with integration with different data platforms such as news and posts on social networks. The service is already available in some countries, and works as a virtual assistant accessible in the standard features of the networks in which it is integrated, such as the Facebook and WhatsApp feeds. With this, information from these applications can be accessed in a personalized way to users without leaving them.

What do we expect from the solution of the case?

Meta is expected to appeal the ANDP decision, either by amending its policies, making it easier to opt out of data collection, or introducing new ways to be able to feed the AI ​​database. At the moment, the future of the new function in Brazil remains uncertain, but it is also facing problems in EU countries, where Meta AI has also been banned.

With identifying information, the world, G1.

See also: how to use ChatGPTLearn what it is and how to access the OpenAI chatbot.