Rafa Kaliman (Photo: Leo Rosario/Globo)
Rafa Kaliman spoke on Friday (5), after discovering that he is being sued by Perdigão for breach of an exclusive contract. According to Notícias da TV, the legal action was taken after the artist appeared consuming Seara products in a box at the Marquês de Sapucaí during Carnival. The contractor is asking for compensation of R$418,000.
BRF S/A, a food company that owns Perdigão and Sadia, hired Rafa to advertise on social media around Christmas time, in December 2023. According to the site, the deal was to deliver a video to Instagram, in reel format, with reposts on TikTok, and a series of stories. Furthermore, the brand had the right to duplicate the content on all its channels, tagging the contractor and boosting the posts for 30 days.
After learning of the video, Perdisaw filed an enforcement action seeking to acknowledge the privacy breach involving Kaliman. The document, filed on June 17, cites the influencer and Icone Talents, the agency responsible for mediating her negotiations with brands.
The contract provides for a three-month partnership in the segment that Perdigão is part of. However, in February of this year, the villain of “Família É Tudo” appeared in the box N1, in Sapucaí, dancing in front of a Seara sausage cart. The competitor even published recordings in which Rafa eats the brand's bread and sausages and even poses with the logo in the background.
Furthermore, the actress was interviewed by the reporter appointed by Sera. At this stage, it should be noted that the plaintiff (BRF) The outlet has been contacted on several occasions. (Rafa Kaliman and Icon Talents)having as a last resort sent an extrajudicial notice”“The contractor indicated in the document.
According to Notícias da TV, the company also demanded payment of the contractual fine through the notification, but did not receive any response. “Therefore, the complete disregard with which the executing party dealt with the situation, without giving any prediction regarding the fulfillment of its debts, clearly indicates an intention not to pay the contractual penalty, and therefore the defendant had no alternative but to request this court to oblige the executing party to pay the debt immediately.”complete the text.
What does Rafa Kaliman say?
Rafa Kaliman's team told NTV they received “Surprise” Information, highlighting “At first she was not aware of the subject.However, days later, the team issued a statement about the alleged breach of exclusivity.
“Rafa has always performed all his professional duties with precision and dedication. Since the actress was surprised by this action, we immediately contacted Perdigao to find a satisfactory solution to remove any doubts. We remain committed to resolving the situation in a fair and transparent manner.”announced.
Eleanor Fairchild is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and developments. Her work highlights stories that matter to everyday audiences, presenting complex issues in an accessible and engaging way while maintaining a strong commitment to accuracy and relevance.