Barbie launches a professional collection dedicated to women in sports | Companies

This Wednesday (6) Mattel Launched the new “Profession of the Year 2023” group for BarbieWhich includes four sports dolls. Professions represented include General Manager (with official identification badge), to rule (Equipped with headphone, whistle and flag), trainer (with manual and speaker) and Sports reporter (With microphone and your laptop).

Every year, the brand launches a new collection with the aim of presenting “culturally relevant and aspirational roles in fields where women are underrepresented,” the brand explains in a press release. According to the company, Barbie has had more than 250 careers.

“Women have been working to achieve greater gender equality in sports for decades, but as of 2023, only 25% of college-level coaches in the United States are women and only 30% of global athletic participants are women,” Mattel continues. . The new launches highlight professions that are not necessarily present in the field or stadium, which demonstrates other work possibilities in the field.

• “Barbie”: Find out how much Margot Robbie will receive for her role in the film
• Learn about the rare and discontinued versions of Barbie and Ken that appear in “The Barbie Movie”

As part of the event, Mattel teamed up with Voice In Sport, a community and advocacy group for women and girls in sports. A 45-minute virtual mentoring session on building a career in sports will be held next Tuesday (12), and will be attended by the founder and former CEO of Voice in sportsand Steve Strack, as well as Jane Welter, the first woman to coach a professional NFL team in the United States. Hey Free online event The program is open to girls ages 12 to 13, and will be moderated by Pepper Persily, the 12-year-old sports journalist and host of the web series. Dish with pepper.

The portal highlighted that the launch comes amid appreciation for the presence of women in sports Mashable. For example, the 2023 FIFA Women’s World Cup sold more than 1.7 million tickets and set new records in broadcast and digital audience.

Dolls are available at Mattel store For US$49.99 (about R$250 at current prices).

Want to check out exclusive content from Epoca Business? Get the digital version.