Mergers of brands and services offered by the same company generally seek to improve the user experience and the quality of the products offered.
Often, consumers may not view these integrations well because they are modifying a lot of products they are already used to. As a result, these changes almost always pose a risk to the company.
However, this certainly did not happen with the above, a new streaming service that resulted from the merger of HBO Max and Discovery +, two services from Warner Bros. Discovery.
This novelty has already shown good results to the point of exceeding the expectations that the company has placed on the new brand.
The merger between HBO and Discovery + has done well in the US
The service offered only in the United States has already crossed the 70% mark with the migration of subscribers from the old services to the new one.
On the other hand, the 30% who had not yet checked out received a warning when accessing the HBO or Discovery+ app. This message tells customers to start using Max, but in general, this transfer is done automatically for some users.
However, it is still possible to use the applications and see all available titles. Although, it is important to remember that this is only happening in the United States at the moment. In Brazil, the platform is expected to arrive by the end of this year.
Discover + drop
The merger of the documentary platform with Max led to a sharp decline in the number of Discovery + subscribers.
However, Warner predicted this, because with the inclusion of documentary content in an application that also has countless movies and series, it becomes unnecessary to pay for two services at once.
Therefore, it is only a matter of time before this broadcast completely loses subscribers, who will start using the new Max.
With this, consuming and relaying content guarantees a profit for the company, which offers plans ranging from $9.99 (R$49 at current rate) to $19.99 (about R$99).
Edward Langley is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment and lifestyle. He focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current affairs and developing stories. His work highlights issues, trends and events that matter to everyday audiences, with an emphasis on accuracy, relevance and accessible journalism.