when Anita He announced on Twitter that with Lula in the 2022 elections, at least 17.6 million followers of the singer could be mustered, Which suggests a strong influence on the political game this year. By adding the users who also follow her on Instagram and TikTok, the account crosses 100 million.
However, it should be noted that other artists have already declared their vote for PT – such as Marisa Monti, Pablo Vitar, Daniela Mercury, Gilberto Gil, Camila Pitanga, Ludmila, Bruno Gagliaso, Luisa Sonza, Caetano Veloso, Zika Pagodinho and Gil. do Vigor, among others. And add at least 230 million other followers on the three major platforms.
This number, of course, will only be valid if there is no overlap between users, who can follow several of these profiles. It is also worth noting that the Brazilian Internet has about 152 million users, according to estimates by IBGE, the Brazilian Institute of Geography and Statistics, but the amount may include fans from outside the country.
However, given that ideal amount, there will be more than 330 million followers of the artists who have already announced their vote for Lula this year. Although the number is imprecise, it gives a dimension of the impact artists can have in the debate on networks.
On the other hand, the addition of followers of artists supporting Bolsonaro, in the three main networks, exceeds the amount of 160 million. Among the stars counted are Gustavo Lima – with more than 75 million of that amount – Ronaldinho Gaucho, Regina Duarte, Antonia Fontenelle, Ratino, Zizi di Camargo, Latino, Sergio Reis, Felipe Melo and others.
Astronomical numbers aside, this is the first time Anitta has indicated his support for a candidate in an election – but Other political positions of the artist He already mentioned their influence in this scenario.
This became even more apparent when Pedro Barcilla, a specialist in network analysis, said, Find out how Twitter behaves after posting From the singer’s string. The chart created by him showed the volume of publications containing the term “Anitta” and about the singer’s Arabness shortly after the announcement.
The first fact that stands out in the survey is that the number of users the artist mobilizes goes beyond politics – it invites discussion about gossip profiles, which have gained significant weight on networks in recent years, as well as influencers and other cultural producers, the status of the musician Lucas Silvera, from the band Fresno.
Whoever did not agree with Anita’s pro-Lola position was the polsonic nucleus, represented by the blue region of the graph. Their situation far from the singer’s heart shows that they failed to amplify their narrative on the subject.
