Improving Responses

While many businesses are successful at launching a website and kick-starting the marketing campaigns, the majority of them continue to face one key challenge; to generate qualified leads, consistently and at a reasonable cost of acquisition.

At Mediarun we work with businesses across a range of sectors and with both consumer and business facing companies, assisting them in improving responses. We define response as any non-ecommerce conversion, which could be leads, emails, telephone enquiries, registration or brochure downloads.

Our approach in addressing this challenge involves evaluating factors that lie within and outside the actual marketing campaigns, including; key competitor strategies, onsite user behaviour, website analytics evaluation, and product and service review, as well as consumer search trends.

Our strategies are innovative, multi-channel and flexible. They can readily adapt to a changing landscape and maximise returns in different business scenarios. The channels we use to do this include Search Engine Optimisation, Pay Per Click and Social Media Marketing.