The goal is to “retain” users of the social network who have registered “dump”
Executive Director of GoalAnd Mark Zuckerbergannounced this Wednesday, 9 new jobs for threadsWith the aim of “retaining” users of the social network, which was “exhausted” after it was a huge success in terms of downloads at launch. Among the new features is sharing post threads in direct messages for Instagram, a description of the posted photos or videos, and a new “mention button” for other accounts. This is not the first change in the social network, which emerged in early July as a competitor Twitter. On July 25, Topics made its first change and now provides the option to display content from accounts that users follow in chronological order, much like Twitter. Zuckerberg announced last week that the platform would “soon” have a search function and be accessible via the web. But the biggest difference between the two networks is that threads still don’t have direct messages or hashtags, which is why there are no “trending topics”.
In the first five days of life, the new Meta website reached 100 million signups, making it the fastest growing app in history, and now, a month later, engagement with the app is down. Threads’ daily active users have fallen by 82% in the one month since its launch, according to Sensor Tower, with only 8 million people accessing the platform each day. The number is very low compared to the average of 237 million daily Twitter users. The amount of time users spend in the app has also decreased. A month ago, users opened threads an average of 14 times and spent about 19 minutes browsing. Now, they open the social network an average of 2.6 times a day and spend less than three minutes a day on it, according to Sensor Tower.
* With information from EFE.
