The new king of England, Scotland, Wales, Northern Ireland and 14 other independent countries that make up the Commonwealth (Community of Nations), such as Canada, New Zealand, Australia, South Africa, the Bahamas, Belize, Grenada, Jamaica and Sri Lanka, seems to have started his reign on the wrong foot. When he signed his enthronement as king on Saturday (10) at St. James’s Palace in London, Charles III was tough with an official, when asked to remove the things that were on the table. On Tuesday (13), he got angry again, this time when he tried to use a pen to sign a visitor’s book for Hillsborough Castle in Northern Ireland.
He had already appeared in a suit that was incorrectly buttoned, he was booed by anti-royal protesters in Wales and, according to the British newspaper The Guardian, fired in a letter to about 100 employees of Clarence House, his former residence, over the move to Buckingham Palace that sparked a revolution. in part of the population.
Moreover, Simon Durante-Day, 56, who claims to be a secret son of King Charles III with Camilla Parker Bowles, appeared to ask for a DNA test and claim his place in the succession to the throne, criticizing William’s appointment as Prince of Wales.
But all is not lost! Replacing her mother, the late Queen Elizabeth II, is not an easy task, for she has had the charisma, and the sympathy of her subjects, for the seventy years she was on the throne. For Professor Marcos Machado, of the FIA Business School, the new king may struggle to build a strong personal brand like his mother.
“He’ll have to break some resistance and deal with people’s attachment to the Queen, after all he’s replacing someone who was very popular, let’s see if he can retain that charisma,” he says.
The specialist recalls that, in addition to the lack of charisma, the image of Charles III was slightly penetrated with the inhabitants of the UK, due to such episodes in his personal life as the betrayal and divorce of Princess Diana.
If he can advise the new king at this point in the transition of power, Machado begins by making a comparison with Neymar: “For him, the advice is ‘Play well, have a nice World Cup, win the World Cup’.” For Brazil, it is relevant. her job,” he says.
Therefore, says the professor, “I will divide my advice to the king into three parts: first, that he be a good head of state, a good king, who is above all what is most expected of him. Second, he needs to appreciate who will replace him, treat his predecessor with respect, and take the baton.” And finally, participation and promotion of events that can enhance his personal image.”
