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Thanks to artificial intelligence, it was possible to create an exciting duet between the two singers Maria Rita And his mother Ellis Regina, died 41 years ago. The meeting held to celebrate the 70th anniversary of Volkswagenwas released early this Tuesday (4) and is already making waves on the networks.
The video starts led by Maria Rita A id – A modern electric version of Combi 100% – while you sing”Like our parents“, in Belcherwhich succeeded Ellis’ voice in the 1970s.
The commercial continues with the company’s cars that have defined generations, such as the Beetle and Brasilia. Until an old combi appears, driven by Ellis Regina, who pulls up alongside Maria Rita’s car to compose a duet.
Volkswagen used a technology called “deepTo bring Ellis Regina into the campaign. The technique she uses artificial intelligenceAllows you to create realistic manipulations of people’s faces.
A stunt actress was used to impersonate the singer, who was driving the car. The singer’s face was placed later, through facial recognition technology.
The editing process made use of artificial neural network technology, which blended the stuntwoman’s face with the recreated image of Ellis Regina. The audio of the song included in the video is original from the singer.
The film was invented AlmapBBDO Agency It was produced by Boiler Filmes and directed by Dulcedio Caldera. After recording, the video went through post-production at a specialized North American company, which had experience with projects made in Hollywood.
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