“Sometimes I am still afraid, depending on clothes or the situation, especially in the pictures. I learned to like, and as I live a lot with people who practice the same sport – Crossfit – of course, I used to that, and it is still normal. But I realize that he is still far from the general reality of other women,” says Thaiz Pimenta, Marketing Manager.

The muscles outside aesthetics: the symbol of autonomy, pride and strength
Films like “Love Lies”, since 2024, has a strong, strong woman who does not reduce her presence or body. Lu Stein (Christine Stewart) is accompanied by an employee in the solitary gym falls in love with Jackie (Katie or Brian), a bullish bodybuilder. Thanks to the strong and strong aesthetic bodies, the film mixes the desire, obsession and brutality in a narration that challenges the roles of the sexes.

Away from screens and inside gyms, more women are comfortable with these aesthetics “Fortona”. The strong body no longer treated as a “male” thing, but it is a tool that symbolizes autonomy and pride and why not. “I think it's a certain strangeness in people. Men are somewhat afraid,” says Thiz. He says: “Indeed, women are very different. Some judges have a certain bias, I can see through the appearance. But I have contacted an endless times on the street by the woman who praises, asks what I do, and how I did.”
