Grupo Trigo, owner of the Spoleto, Koni, LeBonton and Gurumê brands, announced Friday (29) the purchase of TrendFoods, owner of China in Box and Gendai.
With this deal, Grupo Trigo hopes its turnover will reach R$1.4 billion in 2022. This year, it is supposed to reach R$690 million, according to a statement from the group.
The group that owns Spoleto Restaurant buys the company that owns the Chinese brands of Box and Jindai – Photo: Divulgação
The TrendFoods group will cease to exist and its brands will be merged by Trigo – TrendFoods has 192 franchised stores throughout Brazil.
With the merger, the company now has 600 restaurants and hopes to open at least 30 new ones in 2022.
In a statement, Grupo Trigo said, “In the expansion plan, new China is primarily planned for Box stores, in squares where it does not yet exist, and Gurumê, the only brand that only has its own restaurants.”
Grupo Trigo will also manage 406 points of sale for digital brands – 156 already belonging to the group and another 250 acquired through the merger – with only them being in delivery through its own digital delivery platforms that are outsourced.
