Taylor Swift's 'Eras ​​Tour' could give UK economy a R$6.4bn boost | world

“The Eras Tour,” Taylor Swift's world tour that begins in June in the U.K., should be a huge boost. £997 million (about R$6.4 billion) For the country's economy, according to a survey by Barclays Bank, which expects fans to spend an average of £848 (R$5,500) to see the artist.

Data from the British Foundation, quoted from CNBCshowed that ticket holders for the tour are expected to pay more than 12 times the average cost of a night in the UK (£67) and more than double the amount spent on a wedding (£398 – R$2.6k).

Barclays' Swiftonomics report (a term used to describe a musician's economic impact) said the average amount spent on a tour ticket was £206. Other expected costs include £121 for accommodation, £111 for travel and £56 for clothing to be worn during the show.

The bank also expects ticket holders to spend an average of £79 on official merchandise. It also adds up to £59 (R4 383) for a pre-show meal and an additional £216 (R4 383.00) in other costs, including drinks and vinyl records.

Based on a total spend of £848 by approximately 1.2 million ticket holders over 15 nights at four venues, Barclays expects total revenue for the tour to reach approximately £997 million).

Peter Brooks, Head of Behavior, said: “When it comes to cultural icons like Taylor Swift – as we saw with Elvis and Beatlemania in the 1950s and 1960s – fans have such a strong connection to the artist that the desire to spend becomes even stronger.” Scientist at Barclays.

Want to check out exclusive content from Epoca Business? Get the digital version.