Sales of the Fluminense uniform in honor of Cartola reach the month’s target within 48 hours | Fluminense

New third uniform Fluminense, a tribute to singer, composer and samba singer Cartola, can already be considered a huge hit even 48 hours after its official release. According to estimates by the club and Umbro, the sports equipment supplier, the sales target for October has already been reached.

The numbers are relevant because the month of launch is crucial to selling the t-shirts. After all, this is the time when the greatest consumer interest is generated. The numbers of uniforms sold were not disclosed for the report.

On sales sites, the line appeared sold out just 12 hours after its launch.

Hey Fluminense On Wednesday, it launched its third uniform in honor of samba player Tricolor Cartola. The green and pink colors indicate the loving and successful partnership between one of the country’s major artists and the Estação Primeira de Mangueira.

The shirt also carries from end to end the lyrics of the classic samba song “Corra e olha o Céu”, written by Cartola and Dalmo Castillo, in 1974. The font chosen to print the poem on the uniform was inspired by Cartola’s handwriting.

The date chosen to launch the outfit is the same as the poet’s birth date. He was born and lived in the Catete neighborhood, south of Rio, until he was eight years old, then moved to the neighborhood, in Laranjeiras, where his connection with the club grew. Only later did he go to live in Morro da Mangueira, where he helped found one of the country’s main samba schools.

president FluminenseMario Bettencourt stated that the honor was a long-standing desire of the club and that it was a matter of pride to have the poet as a fan.

– This is a shirt full of power and meaning. “We revere the life, work, poetry and legacy of someone whose history is intertwined with that of the club he loved so much,” club president Mario Bettencourt said. Fluminense.

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