Sport and fashion go hand in hand, and the Olympic Games are a testament to this union. For the Paris Games, which begin on July 24, 2024, the various competing nations have collaborated with fashion brands to develop the uniforms that will be worn in the French capital.
Come check it out!
Brazil
The Brazilian delegation is set to perform at the official opening of the Olympic Games on July 26, wearing a collection designed by Riachello. What draws attention to the pieces is the hand-embroidered embroidery by artisans from Rio Grande do Norte. The designs represent the country’s fauna and flora, with symbols such as the jaguar and local foliage.
During their stay in Paris, the athletes will wear Chinese costumes. The pinnacle of sportsAccording to Brazilian Olympic Committee (COB)The clothing has been developed to ensure maximum comfort. The brand will dress 700 people, including athletes, officials and staff.
France
Blue, red and white will likely be the dominant colors of these Olympics. After all, the games will be held in France, and the host delegation will be displaying this painting wherever they go. That’s why the local federation invited the Parisian artist Stefan Ashbollbrand founder Streetwear Pigalle.
The extensive collection has been developed for athletes from all sports with French competitors. The uniforms will also be used by the Paralympic delegation, as well as at media events and podium ceremonies.
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Since designing the U.S. Olympic uniforms in 2008, Ralph Lauren has provided the collection for the Paris Games. Vintage designs and, as always, a strong emphasis on the country's flag draw attention to the uniforms, also designed for the Paralympic delegation.
United kingdom
The kit the British delegation will wear has been designed by Adidas and features a “patriotic” design, following criticism of experimentation and dismantling at previous sporting events, including a kit signed by Nike. The UK colours are simply taking over the athletes’ kit.
Haiti
The Haitian delegation will perform at the opening of the Olympic Games in Paris in a look created by the Haitian designer. Stella JeanWith vibrant prints by illustrator Philippe Dodard. The women's version includes a full skirt and a waisted jacket.
Paris Olympics
The Paris 2024 Olympic Games are scheduled to open on July 26. The competitions will be held from the 24th of this month, with competitors from five continents competing for the coveted medals. The Paralympics will be held from August 28 to September 8.
