Sponsored by the brand, Neymar will do international work with Mondeléz
snacks brand Mondelez International closed care for Neymar The striker will be its global ambassador. First commercial action using Picture 10 of Paris Saint-Germain It will be with Cadbury’s chocolate brand, which was officially launched on Monday (15) as part of the “Win a Worldie” campaign.
Neymar is the only Brazilian among the four athletes selected for the new campaign. It is in addition to the English language Harry King (Tottenham) And the Steve Hutton (Manchester) and Dutch Virgil van Dijk (Liverpool).
“Win a Worldie” is Cadbury FC’s most popular promotion to date. “We are very excited to be working with Neymar alongside our other world-class talents to give fans the chance to meet their football heroes and win other great prizes,” said Catherine Tisch, Sales Lead for Partnerships at Mondelez International.
United Kingdom and Ireland
This promotion is valid throughout the UK and Ireland and includes select branded chocolate products such as Maynards Bassetts, Trebor and Cadbury Biscuits. The initiative aims to take football fans into stores by November of this year.
To participate in a ‘Win a Worldie’ a local consumer must purchase any participation package from the Cadbury, Maynards Bassetts, Trebor and Cadbury Biscuits group, and Access to the promotion site (Also available via the QR code on the package) Enter the product batch code and barcode to compete.
“We are very excited to be working with Neymar alongside our other world-class talents to give fans the chance to meet their football heroes and win other great prizes.”
Catherine Tisch, Partnership Sales Leader at Mondeléz International
The main prize for promoting Cadbury FC is the chance to meet Neymar or other athletes involved in the campaign. Fans can also earn personalized video messages, autographed T-shirts, and even interaction on social media from their favorite athletes. Nearly 2,000 vouchers will also be available, ranging in value from £10 to £15.
This is the second time Mondelez has counted on Neymar as an ambassador. “Having Mondelez as a partner again only reinforces that we are on the right track, and more so in an important year for Neymar’s career,” said Neymar da Silva Santos, co-owner of NR Sports, which manages the player’s career.
