Responsible for Calderao on Saturday afternoon since last SeptemberPresenter Marcus Millon has become Globo’s newest commercial phenomenon. Due to high demand, the network negotiated with a third sponsor to attract it – which already had two giant brands as consistent advertisers. To give you an idea, the current TV series Six in the Morning and Journal Nacional did not sell constant ad space in 2022.
Last Saturday (22), Itaú Bank joined Ypê and Magalu, who bought shares in the program months ago. according to the news,All brands care about the young audience of Class AB, with high purchasing power, Who usually watches Marcus Myon weekly.
It’s very rare for Globo to have three consistent sponsors these days. To give you an idea, the current TV series Six O’Clock, Nos Tempos do Imperador, and Jornal Nacional, two of the station’s main productions, didn’t sell steady ad space in 2022.
The three brands’ contract with Globo runs through December, ensuring that Marcos Mion will be involved in programming until the end of this year – at present, Globo rates commercial success highly as audiences return. Trade shares are sold abroad, which can increase program profits.
The new boiler is considered among the darlings of the public. Its releases usually score no less than 13 points in the Greater Ibope of São Paulo. gravity It has more numbers than all of its competitors combined At the time during the height of audiences, as in the framework of Sobe o Som, shown before the telenovela.
In the coming weeks, the biggest anticipation will be about the frame of the Isso A Globo Mostra, which comments and mocks the facts that took place in the confinement of the participants in BBB 22. The novelty entered forever this weekend and was well received by the audience, some fans protested and demanded more time for the frame Which is no more than ten minutes on the air.
