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São Paulo (Reuters) – Grupo Boticário said on Thursday it had acquired Truss Professional hair care products for an undisclosed amount, in a move to accelerate the growth strategy of the owner of brands such as O Boticário, Quem Disse and Berenice?.
Founded in 2003, Truss is present in over 50 countries and sells from shampoos and conditioners to moisturizers, hair creams, and hair rebuilding products.
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“This acquisition provides us with an opportunity to accelerate our growth strategy in Brazil and abroad,” said Fernando Modi, CEO of Grupo Boticário, in a statement. He added that the process amplifies the “multi-channel and multi-brand strategy, creating a portfolio of related and complementary brands.”
Completion of the Boticário process, Natura & Co’s competition in the country, is subject to the fulfillment of the usual prior conditions and the approval of the Antitrust Authority Conselho Administrativo de Defesa Econômica (Cade).
(by Andre Romani)
