The Procon of Santa Catarina decided on Wednesday, 18th, that Coca-Cola Sale of Del Valle Fresh is suspended. This afternoon, Coca-Cola, the maker of the drink, stood on the can.
In a statement, the company argues that the illustration on the label of the brand’s drink reflects the raw material contained in the drink, and provides on the label all information regarding its composition.
About the complaint
The Procon of Santa Catarina received a complaint from the Brazilian Institute of Consumer Protection (Idec), which alleged that Coca-Cola was promoting the drink as fruit juice, and suspended marketing of the product in the state.
After analyzing the information on Del Valle’s website and checking labels and advertisements in supermarkets, the examination confirmed that the drink did not contain the minimum amount of fruit that could be considered juice, nectar, or even a soft drink.
Check out the entire Coca-Cola website:
The Coca-Cola Company notes that the illustration on the label for Del Valle’s Fresh line reflects the raw materials contained in the drink. Due to its commitment to transparency with the consumer, it makes available on the respective label all information regarding its composition, including the amount of juice contained in the product, in strict compliance with current Brazilian legislation and regulatory standards of the competent bodies in the category. It also states that Del Valle’s Fresh line products are neither labeled nor labeled as juice or nectar. The company guarantees that it will follow all decisions of the competent bodies.”
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