The failure of the campaign led to memes appearing on the webReproduction / L’Occitane
Commercial tournament Thank you, Massafera It’s making waves on social media. On the topic of cashews, the video begins by showing the actress harvesting the fruits, but there are two details that caught the attention of netizens. As if the fruit wasn’t hanging upside down from the branch (i.e. next to the nut), the tree shown in the photos is not a cashew tree, but a blackberry tree.
The campaign in question is from L’Occitane, a cosmetics brand known for using typically Brazilian ingredients in its products, and the failures have become a running joke on the internet, generating numerous memes and leaving the public angry. Following the controversy, the original video is no longer available on any of the brand’s official profiles.
In one post, a profile asks how errors in the ad approval process are overlooked. “How do they allow this? Usually there are about 20 professionals (advertising, PR, marketing) to approve it,” he asked.
One netizen tried to justify what happened by raising an old issue between residents of the northeast and southeast, as the plant is originally from northeastern Brazil: “This was clearly done by a southeastern person who had never seen a cashew tree in his life, and worst of all is that he… “He came across a team that saw this and approved of it, and they didn’t bother to look it up.”
Check out some memes:
See also:Crazy Hair Day: See the most creative hairstyles that have gone viral
Crazy Hair Day in Brazilian schools has become a real rage. There are many videos and photos on social media of fun and creative hairstyles, which have already garnered millions of likes. Some parents cannot hide their excitement and even share the step-by-step process of implementing the “work of art”. See below some of the “crazy hair” that’s making the most waves on the web
Little Laura’s mom used clips and rubber bands to attach the decorations to the cute bird’s nest. ‘Laura thought it was very funny. “He had a lot of fun,” he said.
Clone / Instagram / @laurinha.zamboni
Khalina’s hair turned into a doll’s body. The girl’s mother admitted, through her social media account, that she was excited about Crazy Hair Day, and also explained how she achieved this result.See also: Jojo Todynho appears with natural hair and the web goes crazy: “Unique”
Clone / Instagram / @karinaalyce488
Kauê took the joke so seriously that he shaved his hair to become “bald” and it went viral on social media. One follower joked: “This gave life.”
Reproduction/TikTok/@samirasouzz
Another hairstyle that was popular on the internet was Helena’s hairstyle. Her father owned a barber shop and devoted himself to making instant noodles in his daughter’s head
Reproduction/Instagram/@eduardaacrv
And this cutie who got a whole pizza with soda? “How beautiful,” declared followers online
Reproduction/Instagram/@quasetrigemeasdagaby
Singer Krislan Mendes was another mother who left no stone unturned and drew a wagon track on her son’s head, who apparently loved the look.Read also: Excessive application of cream on the curls of the hair strengthens the proliferation of fungi. See how to avoid
Reproduction/Instagram/@cryslanemendes
This little girl’s mother used wires to keep the braids, which are spider legs, in place. But some followers noticed that the spider actually has eight legs. “Her hair is so short, it can’t cover her eight legs,” her mother explained.
Clone/Instagram/@jessica_ramosl
Some hairstyles are very elaborate, like this one, where the girl’s hair becomes the bars of a bird’s cage
Clone / Instagram / @dannyvieira50
The little girl’s hair was dyed with a special dye and turned into a mermaid tail.
