Famous for attracting attention in its apparel products, luxury brand Balenciaga Become a meme on social media when announcing launch From the new collection of sports shoes. This is because the shoes were shown looking out exploded.
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According to information from the fashion blog high fameDubbed the “Paris Sneaker,” the sneaker recalls the classic Converse Chuck Taylor shoe and arrives in black and white. worn out on purposewith holes and tears in the fabric and rubber wear.
The brand’s campaign is characterized by shoes with severe wear, dirt and a lot of cracks. The brand says the idea is to suggest that the Paris shoe is “supposed to be worn for life”.
Additionally, Balenciaga claims that the shoes can be purchased without the worn look. Despite the appearance, the products maintain high brand prices. According to the information received from WonderfulThe mule version costs $495, which is about 2,600 BRL, and the higher-end version costs $1.8, roughly R$10,000.
Sneakers have become a meme
On social networks, of course, users did not waste any time and commented on the topic, creating funny photos with an unusual appearance of sneakers.
The Paris Sneaker is available online starting Monday (9). Now in stores in the US and the Middle East on May 16th. The shoes will be launched worldwide at a later time.
