Digital retail giant Prime Day will take place on October 11-12 and will generate $156 billion in the last three months of 2022
On Tuesday and Wednesday (October 11 and 12, 2022) Amazon is holding a new edition of Prime Day – an event that offers discounts to Prime subscribers. It’s the second in 2022 and should boost the company’s revenue in the fourth quarter.
This new event, called the “Prime Early Access Sale,” is taking place in 15 countries, including the US, UK, China and much of Europe. Brazil is not included.
The first peak day of 2022 was held from July 12-13. According to the company, customers have purchased more than 300 million items. At the time, the company made it clear to sellers that it would hold a new such event in October. The information was confirmed at the end of September.
The “Prime Early Access Sale” is expected to help Amazon increase revenue in the fourth quarter and boost year-end sales as inflation rises worldwide. In the United States, for example, consumer prices It rose 8.3% in August Accumulated over 12 months.
Prime Day has been running since 2015 and typically results in billions of dollars in revenue for Amazon. According to research firm Insider Intelligence, cited by The Wall Street JournalThe company sold about $6 billion on Prime Day in 2020.
That year, the event took place in the last quarter. It has been delayed by Amazon due to peak orders in the first semester due to the pandemic. In total, the company had sales of $125.5 billion in Q4 2020 – which generated a profit of $7.2 billion, more than double From the result obtained in the same period of the previous year.
FactSet analysts were consulted by the North American Publishing Project that Amazon could have $156 billion in sales in the fourth quarter of this year. For comparison, total sales in the last quarter of 2021 – when inflation rates were lower than current rates – amounted to US$137.4 billion.
