Amazon.com announced this Wednesday (04) Prime Service subscribers in Brazil have the option to deliver products in one working day. A company executive said the service is available in more than 50 cities across the country.
The announcement comes amid fierce competition, with competitors such as Mercado Livre, Magazine Luiza and Americanas investing heavily to increase delivery speed and win customers.
a InitiativeIt is already available for Prime subscribers in the US, Canadian and UK markets. It arrives two years after the launch of Prime in Brazil. Previously, Prime users in Brazil had access to free two-day shipping with the option to pay extra for one-day delivery.
“In the past year, we have developed better infrastructure, particularly in the capitals of the country with new distribution centers, and this has helped make one-day delivery possible,” said Mariana Roth, Amazon Prime leader in Brazil.
Competition in e-commerce is fierce in Brazil, Which has about 105 million e-commerce buyers. Amazon ranked fourth in the country In terms of monthly site visits, it is behind regional and local competitors Mercado Livre, Americanas and OLX, according to a ranking compiled by payments company Ebanx.
Logistics is a particularly complex piece in the broader game of Brazilian e-commerce. Earlier this year, Mercado Livre announced a R$10 billion investment, mostly in logistics, in Brazil, offering, as of June, same-day transportation in some cities.
Roth did not specify how many new Prime users the initiative should attract, nor how much revenue it should generate for the company.
