As one of the first bookmakers to implement the live streaming service Genius Sports, bet365 has agreed to a massive increase in the company’s premium video content, including low-latency streams of several major global football and NFL competitions to bet365 customers outside the United States. Genius Sports’ expanded streaming solution will provide exclusive new content to help improve bet365’s standing and customer retention.
All live streaming content will be combined with Genius Sports’ leading official dataset across thousands of events annually, including UK and NFL football. This includes access to the fastest and most accurate Premier League data as well as real-time NFL statistics with its Next Generation Stats (NGS).
To further improve player engagement and marketing strategy at bet365, Genius Sports will showcase its official data-driven marketing campaigns, resulting in deeper engagement and lower cost of ownership across display, video and connected TV.
“Expanding our partnership with bet365 validates Genius Sports’ long-term strategy of running live betting experiences backed by official data and high-quality video content.said Mark Locke, CEO of Genius Sports. “This agreement is especially important for our live streaming service, which combines premium competition content with thousands of other low-latency sports streams around the world.. “
Genius Sports is a global leader in digital sports content, technology and integrity services. Its technology is used in more than 150 countries around the world, enabling sports to capture, manage and distribute their live data and videos, transforming them digitally and strengthening their relationship with fans.
The company is the trusted partner of more than 400 sports organizations worldwide, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA.
Source: GMB
