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Social Media
Optimisation |
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| Internet usage has evolved and we are
now seeing the Web 2.0 model realised across a variety
of sectors and industries. Web 2.0 in its most basic
form refers to internet usage moving away from static
interfaces that users visit to find information with
little or no interaction. People now want to be able
to interact, contribute and gain feedback through
platforms across web, mobile and emerging technologies.
In addition to increasing the variety of communication
tools available, it has encouraged a boom in social
networking platforms and user generated content.
What
is Social Media?
Put simply, social media includes any interactive format
that allows users to contribute or create. Here are just
a few popular examples, however they are many more –
both generic and industry specific;
- Social networking – Facebook, MySpace, Bebo
- Blogging
- Podcasts/Vodcasts - MP3 music files and MP4
video files
- Online Communities
- Social Bookmarking – Delicious
How can Social Media benefit my business?
- Consumer involvement – gain feedback and
suggestions from consumers
- Accelerate purchase cycles online and offline
- Build online communities
- Increase brand loyalty
- Drive deeper insights into consumer behaviour
- Build relationships with customers through 1:1
communications
- Defines the best tactics for driving traffic to
your website
These emerging and established online platforms need
to be considered as part of an integrated digital
strategy, and certainly in conjunction with SEO and PPC
campaigns.
We are happy to advise how to best optimise the maze of
social media options available to most effectively reach
your target audience and achieve your marketing
objectives. |
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To find out how we can structure an effective
Social media campaign around your brand speak to Angela
Hughes on (0) 208 843 2268 or email enquiries@mediarunsearch.co.uk |
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