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Credit Crunch and Search marketing
There’s never been a better or more appropriate time than now for organisations to review and realign their advertising and marketing spend. Measurability and ROI are the twin pillars upon which the UK Search Engine Optimisation (SEO) and Pay per Click (PPC) service industry rest – powerful features that can help flow marketing and advertising budgets away from more traditional off line media with their harder to define measurable benefits.
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