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| 1st-June-2009 |
E-tail 3.0 – Experience is Everything
With doom and gloom across the high street, traditional retailers are facing an insurmountable task to retain market share and basket value. In addition to the economic conditions affecting consumers, retailers are facing increased competition from e-tailers and clicks and mortar organisations.
For
the full story click here |
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| 6th-May-2009 |
Comparing Apples to Apples
Considering the immense, vast and massive amounts of success that Apple enjoys with its iPhone and iPods you wouldn’t think that they would need to be too active in the courts, getting on the case of people and companies who may have said or written things that haven’t totally pleased them.
For
the full story click here |
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| 5th-May-2009 |
Not another buzzword!!
Don’t let your colleagues, friends or family out social media you. Here’s a quick ‘heads up’ on a new word on the social media block, a small but beautifully formed word, a cheeky monkey of a word, it‘s red rum, all play and no work.
For
the full story click here |
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| 28th-April-2009 |
Well shiver me Justin Timberlakes
Those Pirate Bay boys and their file sharing behemoth certainly took a major broadside this week, each receiving a years worth of reflection time at the pleasure of Queen Silvia of Sweden, plus a multi-million dollar fine to boot.
For
the full story click here |
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| 27th-April-2009 |
Internet auction giant eBay is set to offload its highly successful communications company Skype
Despite Skype’s popularity, responsible for 8% of the world's international phone calls and generating revenues of $551 million in 2008, since its purchase in 2005 for $3.1 billion, eBay has struggled to integrate Skype’s functionality into a viable business model. For
the full story click here
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| 21st-April-2009 |
For whose eyes only?
The UK Government has recently announced the adoption of an EU directive requiring all internet service providers to retain information on email traffic, visits to web sites and telephone calls made over the internet, for a period of 12 months.
For
the full story click here |
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| 20th-April-2009 |
Mini golf ’n’ roll
Whatever your preferred tastes in music and whether you (or anyone else for that matter) favours the musical abilities of Trent Reznor and his band Nine Inch Nails there’s little doubt about their marketing abilities or their energy in promoting all things Web 2.0.
For
the full story click here |
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| 16th-April-2009 |
The stickiest fingers on the Web
When it’s common knowledge that everyone’s up to something less than legal it’s the being caught seems to cause most problems - all the other similarly guilty parties able to take the moral high ground and point haughtily at those with the stickiest fingers.
For
the full story click here |
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| 14th-April-2009 |
The end of spam?
Microsoft reported recently that 97% of all email is spam. UK security specialists Message Labs largely concurred saying that their figures reveal around 81% of email as being junk – despite Bill Gates having predicted in 2004 that spam would be "a thing of the past" within two years.
For
the full story click here |
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| 10th-Feb-2009 |
What do words say?
They say that each of us has a great book inside. By the same token each company has a tale to tell, perspective to share or range of business information that the right audience would find fascinating. For
the full story click here |
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| 9th-Feb-2009 |
When good enough isn’t good enough
There’s a great article in a recent edition of the Economist that talks about how modern business is relating to one of the fundamental laws of the IT industry – a law that has been proved consistently over the last half a century: Moore’s Law. For
the full story click here |
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| 3rd-Feb-2009 |
The need to feed social media
That the number of visits to social networking sites
now exceeds visits to adult sites in the UK says something
about the massive (and recently massive at that) explosion
in the popularity of these sites to communicate and share
information. For
the full story click here |
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| 2nd-Feb-2009 |
The relevant elephant
It’s a jungle out there, but when it comes to the Internet - in the world of Search Engines anyway - there’s only one real beast that matters. Would it be stretching the cliché too far to identify the beast as being huge, grey and possessing big ears? Let’s hope not as it will give us a nice title. It’s an elephant and surprise, surprise its name is Google. For
the full story click here |
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| 28th-Jan-2009 |
Ni Hao!
Ni hui bu hui shuo putonghua? Do you speak Chinese? Plenty of people do – about 1.3 billion in China give or take the odd ten million. Many of then use the Internet too, with China Internet Network Information Centre (CNNIC), a state-affiliated research group recently announcing that China now has the world’s highest number of Internet users: 298 million by the end of 2008, a leap of 42% from the previous year. For
the full story click here |
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| 27th-Jan-2009 |
Time takes a cigarette.....
“Puts it in your mouth/You pull on your finger/then another finger/then your cigarette.”
Hang on - what’s with the Bowie lyrics? Nothing really - other than a cheap excuse to introduce the concept of time and its importance when applying effective SEO. For
the full story click here |
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| 13th-Jan-2009 |
And
this year’s No 1 is…………
The inexorable path to digital music consumption continues unabated with physical sales down and digital up dramatically again this last year according to figures relating to US music sales for 2008. For
the full story click here |
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| 12th-Jan-2009 |
To Tweet or not to Tweet?
You could hardly have failed to come across news stories recently relating to Internet Communications Application Twitter. For
the full story click here |
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| 24th-Dec-2008 |
Ding Dong merrily online
High street stores, battered and beleaguered by an economic climate as cold as December itself, have been hit by another whammy in the run-up to Christmas. Bargain hunters, anxious to bring down the cost of the festive season, are staying at home and logging on to buy their Yuletide gifts. The soaring trade on the Internet is now starting to have a major impact on stores that do not have an online presence, but rely on real-time shoppers coming through their doors. For
the full story click here |
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| 23rd-Dec-2008 |
Do you Yahoo? Only for three months at a time…
Search engine Yahoo has announced that it is to cut the time it stores personal data from 13 months down to three. In a move that is certain to force the hands of other search engines, Yahoo said that the decision to cut the time it stores information gathered from web surfing came about following a “review of its data practices”. For
the full story click here |
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| 22nd-Dec-2008 |
Legalised hacking – Phorming an opinion
The controversy over online advertising company Phorm continues to rumble on with an announcement by the company that the trial with its ISP partner BT has been completed. Phorm uses web-tracking software to deliver targeted advertising based on user browsing habits by using deep packet inspection. It is one of several companies developing behavioural targeting advertising systems, seeking deals with ISPs to enable them to analyse customer’s websurfing habits in order to deliver targeted advertising to them. For
the full story click here |
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| 21st-Dec-2008 |
Patching up IE7
Microsoft have announced that they are to issue a
patch to fix a security flaw believed to have affected
as many as 10,000 websites, it has been reported. The
emergency patch for IE7 has been issued to stop hackers
taking control of people’s computers and stealing their
passwords, says Microsoft. For
the full story click here |
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| 16th-Dec-2008 |
A new threat to the Internet
Cyber crime attacks on Internet users are nothing new. But recent investigations by security experts see the latest threats as coming from the former Soviet Union and other Eastern Bloc countries. Organised crime gangs are running profitable operations by getting programmers to write malicious software (malware) and viruses. Russian hackers know that there is good money to be made, not just from utilising their own malware but also by selling it to the highest bidder. For
the full story click here |
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| 15th-Dec-2008 |
Google/Yahoo deal off
Google has walked away from its proposed advertising partnership with Yahoo in order to avoid getting involved with a "protracted legal battle" with US Antitrust regulators. For
the full story click here |
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| 12th-Dec-2008 |
Speeding down the Internet highways
Under new rules to be enforced by Ofcom, customers are now to be better informed about the true speed of their Internet connection. The Ofcom code of practice has managed to sign up promises from service providers, meaning customers will have a far more accurate representation of the true speed of their broadband connection. For
the full story click here |
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| 11th-Dec-2008 |
What’s worse that being Googled?
As the year draws to a close so we are inundates with all manner of charts. While we may miss John Peel’s Festive Fifty there are plenty of options still available. From the top 100 Worst Movies of the Year, the Top Ten MP3 downloads to the Top Ten Most Depressed Hedge Fund Managers in Canary Wharf, the list is almost endless. For
the full story click here |
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| 8th-Dec-2008 |
Mac virus storm
It’s quite possible that the computer you are using as you read this article is a Mac – somewhere in the region of 10% of people now use Macs. It’s also quite possible that the computer you are using as you read this article is running anti virus software – probably 99% of Windows users will employ some form of virus protection. That you are reading this article on a Mac running anti virus software however, is extremely unlikely. For
the full story click here |
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| 4th-Dec-2008 |
Go off page for better SEO results
It’s a big old Internet. By August 2008 in excess of 175 million sites were responsible for more than 21 billion individual pages with the figures growing rapidly daily. There are approximately 1.5 billion Internet users worldwide of whom 50% use search engines every day. Google, Yahoo and MSN currently account for over 90% of all these searches. For
the full story click here |
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| 3rd-Dec-2008 |
The relevance of relevance
Internet search engines seek the foremost authority on a given subject. That’s what they exist for. They want the most reputable sites and those that know the most on a particular topic to match a given query with the most appropriate return. In short, search engines live for relevance.For
the full story click here |
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| 27th-Nov-2008 |
The threats and opportunities of an economic downturn for SEO
All we seem to hear on the news these days is an ongoing commentary on the trials and tribulations of the world’s economies. Hardly surprising in light of the international banking crisis and the billions of dollars being pumped into economies to try and stimulate sales and lending. For
the full story click here |
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| 26th-Nov-2008 |
When is a link not a link
It’s a fact of modern SEO that link popularity is now THE dominant factor in who ranks the highest on Google. With 16.5 million monthly visitors you’d imagine having links from the BBC would be an ideal way of racking up link brownie points. Other major search engines such as Yahoo and MSN also give a strong emphasis to back links for their ranking criteria so there too a nice outbound link from the BBC should (you’d have thought) really boost your Page Ranking. After all, if your site is well optimised AND has a stronger number of good inbound links from quality, relevant websites like the BBC you will out rank the competition won’t you? For
the full story click here |
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| 29th-Oct-2008 |
Google and Online Gambling
As of 17th October 2008 Google started serving gambling advertising on its Adwords platform (also known as sponsored links or PPC). This follows a four year period in which it had banned gambling advertising on its site globally since 2004. The UK market will now effectively become a ‘guinea pig’ with Google evaluating its performance over the coming months. For
the full story click here |
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24th-Oct-2008 |
Credit Crunch Causes Increased Consumer Dependency on Search and Online Comparison
OK, the so called credit crunch is here and the way things are going it doesn’t look like it’s going to be over any time soon. As hopeless and depressing as it seems particularly so if you’re a retail bank, it’s not all doom and gloom. Experian Company Hitwise released a series of figures late September to reflect the effect of the credit crunch on online users approach to search. For
the full story click here |
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14th-Oct-2008 |
The Sandbox Theory - How to escape the SEO Venus flytrap
For those of us who have heard of the Venus flytrap know that it traps flies and spiders in it’s jaw like leaves and hold them there with no escape while it slowly devours them. It would appear that Search Engine Optimisation has its own Venus flytrap known as the ‘sandbox theory’, although we don’t know if it really does exist. However going by popular speculation from many search professionals, it does exist in various argued forms and is a danger to new websites. Luckily, unlike its Amazon counterpart it does not completely devour its prey. For
the full story click here |
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| 10th-Oct-2008 |
Online in the era of the credit crunch
You don’t need to be an industry expert to know that
retail consumers have very high demands and expectations
from high street stores. You may not realise that online
customers particularly the UK are even worse according
to a new survey. For
the full story click here |
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| 9th-Oct-2008 |
£11.9
Billion lost due to online negligence
You don’t need to be an industry expert to know
that retail consumers have very high demands and expectations
from high street stores. You may not realise that online
customers particularly the UK are even worse according
to a new survey. For
the full story click here |
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| 8th-Oct-2008 |
ASK.com seems to be getting smarter after loosing Jeeves
Ask.com seems to have gotten a lot smarter after loosing its butler in 2007, bucking the trend of full automation of computing search engine results. Ask launched a new version of its search engine on Monday that has further refined its search terminology, allowing users to get answers by typing in questions the way they'd ask a real person rather than a collection of keywords. For the full story click here
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| 7th-Oct-2008 |
Internet grows at 21% during the first half of 2008
In a recent report published by the IAB, UK internet advertising agencies grew 21% year on year for the first two quarters of 2008. (Jan – June). The figures, from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, put the total UK online ad expenditure at £1.7 billion for this period. In the same period last year, online advertising spend was £1.3 billion and the medium grew by 41.3% from £917.2 million year-on-year with online’s share growing to 15.3% for the whole of 2007, up from 11.4% for 2006. For the full story click here |
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| 22nd-Sep-2008 |
Life after Best Practice Funding
It seems that change is in the air for advertises and search marketing agencies. From January 2009 Goggles European third part program commonly know as Best Practice Funding (BPF) will come to an end. For the full story click here
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| 19th-Sep-2008 |
The
nemesis of Search engine optimisation
There are man things money can buy; such as the services of a good SEO agency. However there are some things which not only transcend the power of money but also dilute the impact of the services that have already been undertaken. These are the inherent constrains in a website that are overlooked at the time of developed as design agencies do not always keep in mind your search engine optimisation plans when developing a website. This results in unwarranted disputes and numerous delays always resulting in additional costs. These can be easily overcome if at the time of developed a few factors are kept in mind. For the full story click here |
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| 24th-Aug-2008 |
A new perspective on SEO
Search engine optimisation has built a reputation of being a bit of a maverick in online advertising. Most SEO agencies don’t hesitate to build a myriad of links, content and Meta tags but very few are able to back up all the resources that have been consumed with a tangible return. As a result despite following the best practice guidelines, agencies are not able to retain advertisers and barely has an advertiser signed up with an agency are they in the process of sourcing a new one. For the full story click here |
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| 20th-Aug-2008 |
The 3rd Umpire: Directories listings
As part a Search Engine Optimisation (SEO) strategy, directory submissions are classed as offsite optimisation and are often grouped within or beside link buying or link building services to generate inbound links to a website. For the full story click here
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| 13th-Aug-2008 |
Universal Search: A new era in search marketing
Just over a year ago that Google announced the launch of its universal search model, and in 2008 it started to take form transforming the way we see results displayed on search engine result pages. This has created a lot of excitement and buzz within the online industry as it marks a new phase in search marketing which takes into account not only web results but different forms of online media. For the full story click here |
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| 25th-July-2008 |
Buying Search Engine Optimisation Services/ Finding an SEO Agency Partner
If you have the enviable task of sourcing a search engine optimisation partner, how do you go about cutting through the myriad of information, competing providers and charlatans out there in the market today. The first and most logical approach is to gain an impartial and clear basic understanding of what search engine optimisation or SEO is all about. One port of call we would recommend is the E-consultancy ‘Search Engine Optimization Best Practice Guide’. For the full story click here |
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| 22nd-July-2008 |
The argument against a DIY (Do it your self) Search Engine Optimisation (SEO)
When it comes to your SEO (Search engine optimization) you can either go through a process of trial and error in-house or find a search partner that can take on the responsibility for delivering results first shot. For the full story click here
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| 20th-June-2008 |
Credit Crunch and Search marketing
There’s never been a better or more appropriate time than now for organisations to review and realign their advertising and marketing spend. Measurability and ROI are the twin pillars upon which the UK Search Engine Optimisation (SEO) and Pay per Click (PPC) service industry rest – powerful features that can help flow marketing and advertising budgets away from more traditional off line media with their harder to define measurable benefits. For the full story click here
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| 10th-June-2008 |
Internet is first stop for property seekers- research
Ninety-one per cent of active homebuyers would consider
the internet their first port of call when looking for
property, according to a new study.
The 'Surfing for Homes' report is published by Associated
Northcliffe Digital's property websites, Findaproperty.com
and PrimeLocation.com. For the full story click here
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