Universal Search

In 2007 Google announced the launch of Universal Search and by the middle of 2008 it had started transforming the search landscape. What until then was all about website listings on search engine result pages, became a mix of multi-media listings which included images, videos, maps, products, blogs and news.

Some of the key benefits of Universal Search are that it improves the opportunity to enhance brand visibility, facilitates customer engagement through blogs and videos and enables companies in competitive domains to get first page exposure, which may otherwise have been dominated by only web results.

Today’s search users are therefore expecting to see a wide range of multi-media results and this has created opportunities for companies to approach their target audience through innovative multi-media strategies.

Illustration :: Universal Search

In response to this market development, Mediarun as a SEO consultancy has built a specialist team called the Universal Search Optimisers (USOs) whose core objectives are to:

Assist companies in identifying appropriate multi-media channels to enhance visibility and improve responses
Put together a strategy for setting up and growing the selected channels
Offer ongoing consultation and advice
Integrate performance reporting with search engine optimisation, PPC management and other marketing channels

To find out more about our universal search services please contact us on +44 (0)8009 550 176 or contact us.