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Website marketing is 'an absolute must' to recession recovery
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26th-Feb-2010
Implementing technology in marketing campaigns is essential for enterprises looking to recover from the economic downturn, the Direct Marketing Association (DMA) has said. For the full story click here |
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Website marketing 'must offer value to users'
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24th-Feb-2010
People working in website promotion should focus on offering value rather than simply presenting the latest technology and designs, it has been claimed. For the full story click here |
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Facebook challenges Google for website marketing spend
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22nd-Feb-2010
Facebook is challenging Google as the most popular spot for big brand advertising online. For the full story click here |
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Website marketing: Multimedia campaigns 'most effective'
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19th-Feb-2010
Website marketing and television advertising are becoming increasingly linked and may soon be difficult to differentiate, according to a new media expert. For the full story click here |
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How useful will the new integrated Google Wave be to website marketing?
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18th-Feb-2010
Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications. For the full story click here |
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TFMA will showcase new website marketing techniques
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17th-Feb-2010
The forthcoming Technology for Marketing & Advertising (TFM&A) 2010 show will cover all aspects of digital and direct marketing, those working in website promotion may be interested to know. For the full story click here |
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How does the developing smartphone market affect website marketing?
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16th-Feb-2010
For people involved in website marketing, a mobile app can be a great way to expand a product or service to ensure its at the very fingertips of a company's target audience - literally. For the full story click here |
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Virgin Media moves to integrate offline marketing with website promotion
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15th-Feb-2010
Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications. For the full story click here |
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Website promotion: Big is not always better
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12th-Feb-2010
Well-known internet sites might seem like the obvious location for people working in website marketing to place a brand online, but new research suggests big may not always be better. For the full story click here |
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Combining mobile & website marketing is 'best for boosting brand awareness'
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11th-Feb-2010
Organisations which combine mobile and website marketing can radically increase brand awareness and purchase consideration, according to industry experts. For the full story click here |
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Website marketing: Google 'staked its ground' with Super Bowl ad
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10th-Feb-2010
Google's unprecedented decision to take out a major advert at the Super Bowl is likely to have been a strategic move to step up the battle against Microsoft Bing, website marketing specialists have suggested. For the full story click here |
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Could the iPad revolutionise website marketing?
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28th-Jan-2010
After a long wait, Steve Jobs has finally unveiled the iPad, Apple's spin on the slate PC.
For the full story click here |
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Website marketing: Asda takes on Tesco as the digital supermarket war surges
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27th-Jan-2010
Asda online is closing the gap on Tesco in an ongoing website promotion battle as the digital supermarket war surges.For the full story click here |
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Online marketing - the one to watch?
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24th-Dec-2009
The advertising industry could see online marketing channels really taking off in the new year, it has been predicted. For the full story click here |
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Mobile marketing may overtake email campaigns
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27th-Nov-2009
Mobile marketing via text messaging may soon overtake traditional email advertising campaigns, according to software experts. For
the full story click here |
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Companies 'have poor search engine control of brand'
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24th-Nov-2009
Major companies have little control of how their brand is portrayed via search engines, it has been revealed. For
the full story click here |
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Email 'essential part of online marketing mix'
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24th-Nov-2009
Companies with an online presence should ensure that email marketing makes up part of their online promotional mix, it has been claimed. For
the full story click here |
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Email marketing 'good for growing businesses'
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04th-Nov-2009
Small firms that use email marketing are more confident about their future, according to new research. For
the full story click here |
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Pizza Hut iPhone app boosts sales
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02nd-Nov-2009
A Pizza Hut iPhone application which allows customers to order food on the move has generated $1 million (£610,000) in sales in the three months since its launch. For
the full story click here |
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Rural communities 'rely on online retailers'
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29th-Oct-2009
Online shopping has become significantly more important for rural residents, according to new research. For
the full story click here |
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Kodak campaign gives consumers something to smile about
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28th-Oct-2009
A new marketing campaign by Kodak is focusing on strengthening relationships, such as across social media.For
the full story click here |
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Search marketing 'will perform less well this year'
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20th-Oct-2009
Online consumers are likely to be clicking less on paid search marketing adverts during the economic downturn, it has been claimed.
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the full story click here |
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Google begins major UK advertising offensive
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19th-Oct-2009
Google is attempting to seize an even greater share of the search engine marketing sector with a new UK advertising push.
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the full story click here |
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Internet ad spend increases 'for first time since 2008'
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12th-Oct-2009
Online and search marketing were the only areas
where firms have increased their advertising budgets
in quarter three of 2009, according to a new report..
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the full story click here |
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Behavioural advertising guide underlines self-regulation commitment |
08th-Oct-2009
The Internet Advertising Bureau (IAB) is seeking to improve industry knowledge of online behavioural advertising with the publication of new guidance. For
the full story click here |
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| Google’s Content Network just got better! |
23rd-July-2009
Google’s Content Network just got better with the additions of new tools such as the Google Ad Planner and new possibilities to target consumers on its web based mailing platform Gmail.
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the full story click here |
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| Ni Hao! |
28th-Jan-2009
Ni hui bu hui shuo putonghua? Do you speak Chinese? Plenty of people do – about 1.3 billion in China give or take the odd ten million. Many of then use the Internet too, with China Internet Network Information Centre (CNNIC), a state-affiliated research group recently announcing that China now has the world’s highest number of Internet users: 298 million by the end of 2008, a leap of 42% from the previous year. For
the full story click here
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