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To Tweet or not to Tweet?

You could hardly have failed to come across news stories recently relating to Internet Communications Application Twitter.

For example, the front-page news concerning the unfortunate American aircraft passenger who Tweeted the details of the plane crash he’d just been in as he stood next to the burning wreck in Denver shortly after it crashed.

Perhaps you read about poor old Britney Spears and Barrack Obama who both suffered the indignity (with numerous other celebrities) of having their Twitter accounts hacked and used to send obscene messages.

What is Twitter?

Twitter is a great communication and connection tool that allows you to post updates (called Tweets) as often as you want (and limited to 140 characters). You can opt in to follow other people on Twitter, meaning you can see their tweets. When they follow you, they see your tweets.

It’s ongoing communication. You can turn it on or off as often as you like. Twitter also keeps a public record of all updates, which can be mined with Twitter Search.

Twitter’s big news these days and has considerable reach - 5 to 10 thousand new people join every day. 5 million current users equates to a lot of eyeballs and a lot of opportunities.

Across business platforms Twitter is fast becoming the medium of choice used to spread information to numerous people rapidly. As businesses become more used to using Twitter, the instant word of mouth marketing Twitter provides is becoming critical.

Tech commentator Lon Cohen offers this advice
  • Give value added content—don’t just feed your blog posts in and let it ride
  • Talk about related topics—not just your brand’s base. It’s about engaging more than pimping
  • You’re not only representing your brand—you’re representing your industry
  • Don’t talk about your competitors—but do talk about why our customers choose your product or service.

What are you waiting for? Offer links, offer information, offer industry advice and get communicating. Share your expertise and benefit from others. Start Tweeting today!

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Mediarun Search - SEO Agency in London specialising in search engine optimisation (SEO) and pay per click (PPC) management. As a SEO Company, we are offering performance SEO, website optimisation and other search engine marketing services.