Search Marketing News

Time takes a cigarette....

“Puts it in your mouth/You pull on your finger/then another finger/then your cigarette.”

Hang on - what’s with the Bowie lyrics? Nothing really - other than a cheap excuse to introduce the concept of time and its importance when applying effective SEO.

If your site has benefited from thorough and professional on page SEO, (search engine optimisation) time can be a wonderful friend - your best friend perhaps. The only thing between the implementation of strong optimisation and successful search engine profile is a little time. If all’s well from the get-go, time will reveal profile.

Time gives you the opportunity to develop in-bound links and gives those links the ability to generate link juice. Time proves that the site is a bon fide destination of interesting, informative and useful functionality and content.

The actual age of the domain you are optimising is also important. Google likes the idea of a track record, of a bit of form, of a site being in for the long haul. Back-links from aged domains will also help. It’s very unlikely especially with highly competitive keywords that you can achieve great results immediately. This is particularly true of new domains (or newly moved domains).

To see multiple pages at the top of the search results, it’s important to appreciate a fundamental search engine truth - that Age is an increasingly vital signal in the eyes of the engine algorithms. In the eternal quest for the SEO Holy Grail of search engine trust – that is trust established on stability and integrity - time is critical. Authority and resultant high search engine placement rely on relevance. Google loves aged domains, back-links, anchors and so on.

Remember that patience is a virtue and patience when lent to properly applied SEO is extremely well rewarded. It’s a marathon not a sprint. Once time has set the virtuous wheel in motion, you’re in business. Trust and authority start a form of self-generation and powerful, high search engine positions flow.