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The need to feed social media
That the number of visits to social networking sites now exceeds visits to adult sites in the UK says something about the massive (and recently massive at that) explosion in the popularity of these sites to communicate and share information.
That the five most popular fan pages on Facebook include Coca Cola and Nutella might also suggest the profile possibilities and potential that social networking offers companies and brands. FYI Mr Obama leads the way on Facebook. Homer Simpson’s number three.
Recent high profile media coverage of microblogging technology Twitter has seen its usage soar with every remotely net-savvy sports, media and political player seeming to be getting in on the act. Russell Brand’s @rustyrockets handle went past 2,000 followers in only 20 minutes, has already racked up more than 10,000 followers in 2 days and is still climbing fast.
Most advertisers and marketers would be thrilled with the rate and volume of this kind of uptake. What better way of sharing a message than an opt-in, one-to-one communication?
Claims that Twitter along with other social media such as Facebook, Bebo, Myspace and LinkedIn, if used appropriately, provide great marketing opportunities for companies and brands of all sizes seems to be gathering credibility.
Biz Stone, one of Twitter's co-founders, told The Times recently, “Twitter is about finding out what is going on out there right now in real time. This is a powerful new way of repositioning the product."
Consultant Jeremy Spiller agrees, “blogging and participating in forums and chatrooms are ideal ways for small firms to attract online visitors and win business inexpensively,” he continues, “Marketing online is conversational in nature and it’s often slower-paced than traditional marketing campaigns. Find the influential websites where products like yours are being talked about and join the conversation.”
From brewers to PR companies to tattooists thousands of companies are now taking advantage of the opportunities offered by social media.
For the record, the five most popular fan pages on Facebook as of 27th January 2009 are:
- Barack Obama (4,544,050 fans)
- Coca-Cola 2,286,085 (fans)
- Homer J Simpson (2,230,644 (fans)
- Nutella (2,109,429 fans)
- Pizza (2,050,050 fans)
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