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Social Bookmarking
Social bookmarking is one of the most effective tools for promoting a website and has gained tremendous popularity in Search Engine Optimisation. It is a great way to attract targeted traffic to a website in addition to improving the page rank.
Popular social bookmarking websites include Digg, Del.icio.us, Reddit and StumbleUpon where users can share their favourite websites, bookmark them, and share the list with others in a public or private network. Users can organise links under tags; if someone browsing the internet searches for terms that are similar to your tags, the listings under those tags will appear in the search results.
A key benefit of social bookmarking is that it allows you to get a high flow of quality traffic whilst building quality back-links to your website which if relevant are gold dust for SEO In addition to boosting the Page Rank of the website, it also helps to improve rankings across all major search engines by building permanent one-way links with high Page Rank.
Another benefit of social bookmarking sites is that users can rank links, basically voting for the links they like. The more people that like your link, the greater your popularity will increase. When your link starts gaining popularity on even one of the social bookmarking sites, they will also start appearing on other websites. This demonstrates how much potential social bookmarking has for Search Engine Optimisation.The more visible your links are, the more likely it is that they will appear on other blogs and websites, further increasing the traffic driving potential and back-link opportunities..
Social bookmarking has an edge over automated software such as the search engine spiders as people control the tag-based classification rather than a computer software or algorithm. This has a massive benefit as people can understand the content and context of a website, in addition to finding and bookmarking web pages that may not have been picked up by the search engine spiders. As internet usage moves towards a more user generated model, this will become an increasingly important aspect affecting search trends and user behaviour patterns.
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