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Social Media Optimisation News |
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social media optimisation news |
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Why do smaller firms not use social media marketing?
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14th-July-2010
Despite the strong advantages that social media marketing can provide to companies, many smaller businesses have avoided using these strategies, an expert has noted. For the full story click here |
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SEO agencies could boost efforts with social media
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14th-June-2010
Search engine marketing and social media are very closely connected, according to experts at Econsultancy. For the full story click here |
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Social marketing needs supporting with other strategies
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23rd-March-2010
Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads. For the full story click here |
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Blogging 'is an effective marketing asset'
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19th-March-2010
While blogging is a great way for marketers to broaden their scope, a strong keyword strategy is essential for successful website optimisation, an expert has said. For the full story click here |
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Social media marketing 'is establishing itself as a channel in its own right'
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16th-March-2010
Social media will this year establish itself as a marketing channel in its own right for those working in the field of website optimisation, industry experts have claimed. For the full story click here |
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What does Google Social Search mean for website optimisation?
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15th-March-2010
Google's latest output, Social Search, allows users to search for information via their personal connections on Twitter and other networking sites. For the full story click here |
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The impact of blended real-time search so far
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9th-March-2010
Despite the initial hype surrounding the introduction of blended real-time search into internet search engines, many experts have begun to question its value to website optimisation. For the full story click here |
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Interest in social media as a marketing tool is growing
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4th-March-2010
There will be greater interest in social media as a marketing platform in 2010, according to one sector commentator. For the full story click here |
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Website marketing technology developing at 'breakneck speed'
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3rd-March-2010
Technology for people working in website marketing is developing at "breakneck speed" one industry expert has said.
For the full story click here |
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Sony generates over £1m in sales through Twitter
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1st-March-2010
Sony Vaio's Twitter account has generated over £1 million in sales, people working in website marketing may be interested to know. For the full story click here |
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Website promotion will account for a quarter of marketing spend in 2010
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09th-Feb-2010
Businesses are putting greater emphasis on website marketing with investment predicted to increase by 17 per cent this year, according to new research. For the full story click here |
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Website marketing: Beware of social media hacking
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08th-Feb-2010
People involved in website marketing have been reminded of the importance of monitoring social media tools after Vodafone UK fell victim to a Twitter 'hijack'. For the full story click here |
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Website marketing: Effective use of social media depends on authenticity
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03rd-Feb-2010
Many people involved in website marketing are only just waking up to the fact that today's more-exposed digital environment brings with it dangers, as well as benefits. For the full story click here |
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Social media 'will continue to drive website marketing spend'
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29th-Jan-2010
Social media platforms will play a significant
role in future website marketing, the Internet Advertising Bureau (IAB) has claimed.For the full story click here
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Website optimisation: Social networking can bring 'huge financial benefits'
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22nd-Jan-2010
Social networking can bring "huge financial benefits" to website optimisation, according to online experts. For the full story click here |
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Twitter 'aids high search engine ranking'
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15th-Jan-2010
A high search engine ranking can be obtained with the help of Twitter and one Google insider has explained how to succeed at this form of website marketing.For the full story click here |
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Twitter 'to become profitable for the first time'
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30th-Dec-2009
The micro-blogging site Twitter is going to be profitable for the first time, various media outlets have reported. For the full story click here |
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Social media campaigns 'will intersect with other marketing opportunities'
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30th-Dec-2009
Online marketers will intersect search engine optimisation (SEO) and social media campaigns with other forms of advertising next year, according to sector commentators. For the full story click here |
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Social media 'helps small firms get ahead'
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16th-Dec-2009
The use of social media is helping small businesses get ahead in website marketing, it has been claimed. For the full story click here |
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Businesses should ignore social media 'at their peril'
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15th-Dec-2009
Ignore the recent revolution in social media at your peril is the advice
from industry experts to companies hoping to boost website search engine optimisation (SEO).
For the full story click here |
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Businesses 'reluctant to invest in social media'
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09th-Dec-2009
Many businesses have yet to invest any of their marketing spend on social media, despite it being hailed as one of the best ways for companies to engage with their customers. For the full story click here |
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Google rolls out Real Time Search
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08th-Dec-2009
Updates made by users of social sites Twitter, Facebook and MySpace will be merged with general Google web search results in the latest innovation from the internet firm. For the full story click here |
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YouTube captions 'huge for SEO'
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24th-Nov-2009
Google has launched an automatic video captioning service for YouTube videos which experts say will have great benefits for search engine optimisation (SEO) campaigns. For
the full story click here |
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Twitter changes update message
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23rd-Nov-2009
Popular microblogging site Twitter has altered its update message from "What are you doing?" to "What's happening?" For
the full story click here |
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Google wants to create 'perfect search engine'
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12th-Nov-2009
Google’s chief executive officer Eric Schmidt has said he wants to "create the perfect search engine". For
the full story click here |
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Integrated social media content 'important for online brands'
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10th-Nov-2009
The recent announcement that Google and Bing will incorporate social media content into search results makes it even more important for brands
and those involved in website marketing to make the most of the online
marketplace, according to a leading provider of social networking software. For
the full story click here |
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Internet Advertising Competition Awards launched
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10th-Nov-2009
Online advertisers and website marketing agencies are invited to enter the annual Internet Advertising Competition (IAC) Awards. For
the full story click here |
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Socially engineered virus-carriers 'on the rise'
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06th-Nov-2009
Anyone dealing with search engine optimisation may be interested to know that socially engineered virus-carriers are on the rise, according to security experts Sophos. For
the full story click here |
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How Twitter can improve Google search ranking
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04th-Nov-2009
With the recent announcement that Twitter updates will now be integrated into Google search results, businesses should be aware of just how the popular microblogging site can improve their Google search ranking. For
the full story click here |
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Advertisers should 'make the most of social data'
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03rd-Nov-2009
Advertisers should make the most of social data when planning a display ad campaign on a social network site, according to a recent study. For
the full story click here |
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Social networking website marketing 'popular with telecoms firms'
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30th-Oct-2009
Telecoms companies take advantage of social networking website marketing more than any other sector, according to new research. For
the full story click here |
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Social media interaction 'requires a humble approach'
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26th-Oct-2009
social media interaction requires a back-to-basics approach to communication even for the largest firms, it has been claimed. For
the full story click here |
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Mattel enhance ecommerce site with social media
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23rd-Oct-2009
A new retail website has integrated a social media tool to encourage people to shop together online.
For
the full story click here |
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Disappearing social media anonymity 'benefits marketers'
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21st-Oct-2009
Removing social media anonymity allows marketers to glean a more accurate portrayal of their customers' personalities, it has been claimed. For
the full story click here |
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Social media 'imperative' for brand and website
promotion
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16th-Oct-2009
Businesses need to try and actively participate in
conversations about their products and services that
occur on the web, it has been claimed.
For
the full story click here |
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Social media spending 'remains low'
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15th-Oct-2009
Getting customers to spend money on social media remains a challenge
for website marketing executives, research has shown.
For
the full story click here |
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Starbucks: Blogs are not just for website marketing
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12th-Oct-2009
Companies should approach blogs as a customer
relationship management tool as much as a website marketing channel, it has been claimed...
For
the full story click here |
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| Google Wave 'will aid social marketing' |
7th-Oct-2009
The introduction of Google Wave will evolve social networking to social marketing, it has been suggested.
For
the full story click here |
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| Responsible Search |
21st-July-2009
Search engines not responsible for what people think of your business. In a landmark case, it has been ruled that Google is not responsible for search results showing defamatory comments. Metropolitan International Schools originally brought the case against the most dominant company in the search arena.
For
the full story click here |
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| Habitat – How not to Tweet |
23rd-June-2009
Twitter – the social, micro-blogging platform has been successfully used by brands and individuals alike for a number of months. But for those new to this medium of communication, there is a powerful lesson to be learnt from Habitat’s recent campaign.
For
the full story click here |
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| Not another buzzword!! |
5th-May-2009
Don’t let your colleagues, friends or family out social media you. Here’s a quick ‘heads up’ on a new word on the social media block, a small but beautifully formed word, a cheeky monkey of a word, it‘s red rum, all play and no work.
For
the full story click here |
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| Well shiver me Justin Timberlakes |
28th-April-2009
Those Pirate Bay boys and their file sharing behemoth certainly took a major broadside this week, each receiving a years worth of reflection time at the pleasure of Queen Silvia of Sweden, plus a multi-million dollar fine to boot.
For
the full story click here |
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| For whose eyes only? |
21st-April-2009
The UK Government has recently announced the adoption of an EU directive requiring all internet service providers to retain information on email traffic, visits to web sites and telephone calls made over the internet, for a period of 12 months.
For
the full story click here |
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| Mini golf ’n’ roll |
20th-April-2009
Whatever your preferred tastes in music and whether you (or anyone else for that matter) favours the musical abilities of Trent Reznor and his band Nine Inch Nails there’s little doubt about their marketing abilities or their energy in promoting all things Web 2.0.
For
the full story click here |
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| The need to feed social media |
3rd-Feb-2009
That the number of visits to social networking sites
now exceeds visits to adult sites in the UK says something
about the massive (and recently massive at that) explosion
in the popularity of these sites to communicate and share
information. For
the full story click here
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