Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is an online marketing activity focused on enhancing the visibility of a website, building brand awareness and delivering direct response. The practice of SEO has changed considerably following the two major 2012 Google updates – Panda and Penguin- as well as a general monetisation of the top of the search engine results page (SERPs).

The traditional SEO practice of focussing on a small selection of head terms while reporting on ranking movement is no longer the standard approach. Now companies need to think more carefully about their tactics, objectives and the digital mix of channels they employ.

Mediarun offers the following search engine optimisation (SEO) services

Comprehensive SEO Campaigns

Mediarun conducts detailed analysis into visitor behaviour, website visibility, and competitor strength along with evaluating the existing strength of a client site.

Based on assessment of these and other key factors we provide a strategy, approach and business case prior to implementing any activity.

SEO Consultancy

Mediarun’s SEO specialists can be employed to deliver SEO consultancy for either fixed-project terms or as an ongoing relationship.

Companies may have some elements of the SEO mix covered by internal teams or other specialist third party agencies, but because a solid SEO foundation is critical to most business’ continued success, it is important that expert advice is sought.

Multi-lingual Search

Multi-lingual search marketing provides businesses with the opportunity to reach a global audience and here at Mediarun we are experienced at building our clients’ visibility across local language versions of Google cleanly and efficiently.

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