Search Engine Optimisation News

Google Gets Personal

A new year with a new search engine! Earlier this week Google rolled out its “Search Plus Your World” format. Read more>>>

Launch of Googlebot-Mobile

After much anticipation, Google have finally announced the launch of a new crawler “Googlebot Mobile” which crawls mobile sites specifically with a smartphone user agent. Read more>>>

Facebook: What we spoke about in 2011

This week, Facebook announced their “Memology 2011”. It’s the 3rd annual edition published by Facebook’s Data Team, which shows the most popular “memes” (i.e. trends, styles, behaviours) of Facebook users over the year. Read more>>>

New Youtube Analytics

Youtube has announced its new Analytics tool to replace Youtube Insights. The new tool is set to enable users to learn more about their audience. Read more>>>

Why We Love Info-graphics

In the world of marketing, we are constantly flooded with news, stats and various data which we continuously translate into some form of legible content. Read more>>>

Industry outcry as Google encrypt user referral data

It’s been 1 month now since Google announced they would be encrypting user search queries in organic traffic. Read more>>>

Why SEO is more important than ever

SEO remains the most valuable tool for generating traffic and leads/sales. Read more>>>

Google Product Listing Ads launched in the UK

As of 1st November 2011, website owners in the UK can now take advantage of Product Listing Ads. Read more>>>

Google Test Mega Site Links

At some point within the last week, Google has introduced and been testing what we call “mega site-links”. Read more>>>

Google’s New Hotel Finder

Over the weekend Google launched their new experimental hotel search tool. The tool allows users to find the best hotel. Read more>>>

Google+, which stance to take?

Since the launch of Google+ at the end of June, the web has been buzzing with news, reviews and analysis of the new social network. Read more>>>

Google strengthens real-time search with Twitter deal

Internet giant Google has strengthened its real-time search engine offering with the inclusion of promoted tweets. Read more>>>

Search engine optimisation part of UK's £100bn internet economy

The UK's digital economy is worth a whopping £100 billion, according to a new landmark report from the Boston Consulting Group (BCG). Read more>>>

Blogs should not just be website optimisation tools

The remit of search engine optimisation strategies has broadened somewhat in the past few years. More and more, every aspect of a firm's digital marketing strategy needs to incorporate some form of search engine marketing if it is to be successful. Read more>>>

Retail website optimisation is the next frontier

Consumers make a vast number of searches beyond the scope of traditional search engines such as Google, Yahoo and Bing. Read more>>>

Spam-free search engine makes its debut

Using spamming techniques as part of search engine marketing campaigns has long been frowned upon. Read more>>>

Search engine optimisation is vital for travel firms

search engine marketing is starting to be heavily influenced by social networking. Read more>>>

Search engine optimisation is vital for travel firms

Travel firms need to make sure their search engine marketing campaigns are up to scratch as UK holidaymakers tend to take to Google before booking their summer break. Read more>>>

Yahoo undergoes search engine and email makeover

Yahoo has put its mail server and search engine offering through a major makeover as it attempts to win users back from top dog Google. Read more>>>

Search engine Google at loggerheads with the travel industry

As Google's plan for world domination - or at least online domination - continues apace, more and more digital companies are adding their voices to the anti-Google clarion call. Read more>>>

Website optimisation should be part of any multi-channel strategy

Businesses that didn't operate solely on the web would choose to ignore search engine marketing and focus on more traditional channels. Read more>>>

Is specialist search engine optimisation set to grow?

Today specialist cheap flight finder Skyscanner.net announced that it has experienced a dramatic increase in web traffic in the past year - and the leap in traffic has also bolstered the company's profits. Read more>>>

Charities urged to consider search engine marketing

Charities have been reminded of the massive benefits that an effective search engine optimisation campaign can have on cash raising initiatives. Read more>>>

Google's deal with Yahoo Japan comes under fire

Search engine optimisation has definitely matured and SEO agencies are much more sophisticated about the website optimisation techniques they use to promote their clients' wares. Read more>>>

Google Instant: Too resource heavy to be a website optimisation success

Google Instant was unveiled to much search engine marketing industry speculation last month. Read more>>>

Who's fighting in the search engine marketplace?

Search engine optimisation used to be a clear-cut thing. Google was at the centre of the market and was fending off a number of other search engine specialists including - but not limited to - Microsoft, Yahoo and ASK. Read more>>>

Microsoft and Facebook strike search engine optimisation deal

Microsoft has been striving to oust Google from its top spot of the search engine pile for some time now. The company has tried a number of tactics to further its penetration in the world of online search. Read more>>>

Uptake of digital marketing and website optimisation continues to grow

The uptake of digital marketing and search engine optimisation has continued to grow as businesses become more net savvy. Read more>>>

Google increases its search engine market share - again

Search has become a more popular online tool once again and Google continues to make hay as it takes users away from its rivals. Read more>>>

Microsoft shakes up search engine optimisation with development team overhaul

Microsoft has shaken up its search engine development team as it continues to push Bing into the spotlight. Read more>>>

Search engine optimisation for mobiles makes headway

Businesses developing search engine marketing campaigns need to be aware that mobile internet access is increasing in popularity - dramatically. Read more>>>

Google tries out full-page previews

After its short and controversial foray into real-time search - which drew equal amounts of praise and scorn from the search engine optimisation sector - Google has unleashed a new technology on the unsuspecting online community. Read more>>>

Yahoo revamps search engine offering

As Google continues to extend its lead in the search engine marketplace, particularly when it comes to mobile web browsing, the competition is looking to up its game and wrestle some internet users back off the search giant. Read more>>>

Android takes lead in US mobile market

Google's smartphone intentions have been clear since the first Android-powered devices hit the shelves, but the company's successes have been less clear. Read more>>>

Website optimisation for multiple search engines is the future

Consumers are starting to hedge their bets when it comes to search engine use. If people can't find what they are looking for on their tried-and-tested search engine of choice, they are looking to other service providers for help. Read more>>>

Will Google's url shortener change search engine optimisation?

Google has just upped the prominence of its url shortening software by giving it its own web address - goo.gl. But, will the move make any significant difference to website optimisation? Read more>>>