Search Engine Optimisation News

Are SMEs still missing the website optimisation boat?

There has been a lot of research recently suggesting that small and medium-sized enterprises are failing to capitalise on the benefits of search engine optimisation. Read more>>>

Is online video set to become more searchable?

YDigital marketing has always been a multi-channel affair. Read more>>>

Website optimisation turned on its head as Yahoo transforms into Bing

Yesterday (August 24th), one of the biggest developments in the world of search engine optimisation took place. Yahoo and Microsoft buddied-up, with the former adopting the latter's Bing search engine technology - in North America at least. Read more>>>

Google tests real-time search engine results

As Google continues to update its search offering, the now-familiar Suggest function has been given a major overhaul - although, like all Google updates, it is only being tested on a small audience for now. Read more>>>

Third-sector offered search engine optimisation advice

Research into the digital marketing strategies used by third-sector organisations has shown that many have a long way to go if their website optimisation programmes are to lift them out of obscurity and into mainstream browsing routes. Read more>>>

Will Google get a star on the Hollywood Walk of Fame?

Search engine optimisation has certainly increased in popularity of the last few years. And the number of firms adopting search engine optimisation has been rising consistently for more than a decade. Read more>>>

Google is still king of the search engines - unsurprisingly

All the recent talk of search companies tackling the issue of Google's total dominance of the market has not seemed to phase the firm - much. Read more>>>

Black-hat website optimisation drives the spread of malware

Despite the fact that search engine algorithms are constantly evolving, cybercriminals - and unscrupulous, rule-bending SEO agencies - always seem to be one step ahead. Read more>>>

Facebook buys search engine start-up

Never one to be outdone by Google, social networking website Facebook has stepped back into the search engine fray, snapping up start-up Chai Labs. Read more>>>

Is search engine marketing set to go visual?

We've said it before and will undoubtedly say it again, when Google makes an announcement in the world on online search the ears of practically every SEO agency prick up. Read more>>>

Does Firefox update signal end of black-hat SEO?

Black-hat search engine optimisation techniques have been in and out of the news a lot recently. Read more>>>

Businesses offered search engine optimisation 101

Search engine giant Google has always prided itself on its openness. The stance has served SEO agency well in the past, making search engine marketing strategies that bit easier to implement and monitor. Read more>>>

IBM trials tailored search engine tool

Could IBM enter the search engine fray and give Google, Yahoo and Bing another service to worry about? Read more>>>

Search engine marketing on the curriculum

Search engine optimisation is obviously a vitally important aspect of digital marketing. Read more>>>

Could Bing innovations put Google on the back foot?

For some time internet search has been a one horse race. Every SEO Company involved in devising search engine marketing strategies - whether for big or small firms - has focused on Google. Read more>>>

Brands to become fair game in search engine optimisation campaigns

Google has long courted controversy when it comes to branding. Read more>>>

The good, the bad and the ugly of search engine marketing

Everyone knows that search engine optimisation is the only way of climbing to the top of Google's search engine results page for a given selection of keywords. Read more>>>

Keyword-laden domain names are no longer a top search engine marketing priority

The ever-changing world of search engine optimisation can cause a number of problems for small and medium-sized enterprises. Read more>>>

Travel and shopping are key areas for Bing search engine optimisation

The gradual ascent of Bing's search engine market share has been closely monitored by the popular press. Read more>>>

Whitehall spends big on search engine optimisation

Despite the ongoing rhetoric of austerity in parliament and the press, Whitehall is not about to jeopardise is search engine rankings by dramatically reducing spending on website optimisation. Read more>>>

Mobile search engine marketing could overtake traditional online advertising

The steady march of the smartphone appears to have turned into a canter in recent weeks. It wasn't long ago that search engine giant Google was claiming that the future is mobile, while simultaneously developing an entirely cloud-based operating system designed to get the most out of mobile devices - Chrome of course. Read more>>>

Reputation management 'key to website marketing'

Managing a company's reputation is key to successful website marketing, according to one industry commentator. Read more>>>

Local businesses ' can benefit from good search engine optimisation'

It can be hard for small businesses to know how to market themselves online effectively, or gather the resources to do so, however, search engine optimisation (SEO) is a straightforward way such firms can attract a localised customer base. Read more>>>

Blogs 'should be used for search engine optimisation'

The importance of blogs in a search engine optimisation (SEO) strategy has been outlined by an expert. Read more>>>

Good SEO 'essential' for new businesses

Having effective search engine optimisation (SEO) implementation is essential for any business which is starting up. Read more>>>

Natural search engine marketing preferred to pay-per-click

Natural search engine optimisation techniques are more acceptable to British web users than their pay-per-click equivalents. Read more>>>

Microsoft offers SEO company advice

Software giant Microsoft has offered some vitally important search engine optimisation advice this week. Read more>>>

Google is being 'outflanked' by nefarious search engine optimisation experts

Professional online criminals are increasingly turning to nefarious search engine marketing tactics as they vie to get growing numbers of unwitting web users to dodgy - and potentially dangerous - sites. Read more>>>

Google must be open with its search engine algorithms

Google must be more open with its search engine algorithms if it is to ensure it does not become corrupt, it has been claimed. Read more>>>

Search engine marketing goes global as Google retains Chinese licence

Search engine optimisation (SEO) specialists operating in China must have breathed a huge sigh of relief this morning as Google managed to maintain its business licence in the country. Read more>>>

Search engine marketing should not neglect Twitter

Twitter is the new kid on the block when it comes to social networking. But with a number of high-profile celebrity Tweeters accruing mass followings on the micro-blogging site, its popularity shows no sign of waning. Read more>>>

SEO company tactics could come under scrutiny from EU

The EU could take a more proactive role when it comes to regulating search engine giant Google. Read more>>>

Yahoo launches news blog using search engine marketing techniques

Search engine giant Yahoo has launched a news blog which takes its lead from the world of search engine optimisation. Read more>>>

Website optimisation has helped strengthen the UK's digital economy

A new report from the UK Online Measurement Company (UKOM) has shown that Britain has a strong digital economy. Read more>>>

Social media to sit alongside search engine marketing

Soon every online marketing and SEO Company could incorporate social media into their promotional strategies. Read more>>>

Website optimisation specialists have five years to prepare for smartphone takeover

Google has been shouting about how its future lies in converged devices - and in particular smartphones. Read more>>>

Search engine marketing is ineffective if crawlers are blocked

Search engine optimisation has been let loose on the whole of the world wide web in recent times. Read more>>>

Search engine optimisation coming to a smartphone near you

Swift internet access is becoming a universal demand and the way people access data is getting ever more mobile. Read more>>>

Google to teach kids search engine marketing

It is clear in the SEO agency marketplace that competition is hotting up. Search engine marketing is something that every business with an online presence is slowly starting to accept. Read more>>>

Using the right search engine optimisation keywords

With the rapid advancements seen in the world of search engine marketing over the past decade, it is little wonder that some businesses are still using techniques that belong to the dark days of SEO - such as keyword spamming and hidden text. Read more>>>