Search Engine Optimisation News

30/09/10

Website optimisation is on the move as data drives mobile market

It is difficult not to see the steady growth in smartphone adoption. iPhones were once a hallowed device you might catch a glimpse of on the commute to work. Read more>>>

29/09/10

Search engine marketing to incorporate augmented reality

Google is not known for resting on its laurels and, although search engine marketing experts were quick to give the company a dressing down over its instant search offering, it looks like the Google Instant concept is going to be used by the company to integrate augmented reality into search engine optimisation. Read more>>>

28/09/10

Can search engines be used to predict the future?

It is well documented that search engine optimisation has a concrete effect on companies' bottom lines. Read more>>>

27/09/10

Google extends Apple search deal

Google and Apple have had an uneasy relationship in recent months - not least because Google's Android-powered smartphone is making a substantial amount of headway. Not only is this revolutionising search engine optimisation as mobile internet users adopt Google en masse, but it is eating into Apple's smartphone market share. Read more>>>

24/09/10

Search engine marketing success should be measured with sales

One of the major misconceptions that businesses have about search engine optimisation is that the end goal is ranking highly on Google - or other rival search engines. Read more>>>

23/09/10

How to get your search engine optimisation strategy blacklisted

You would be forgiven for thinking that advances to search engine algorithms had all but stamped out black-hat search engine marketing practices. Read more>>>

21/09/10

Working with an SEO agency 'maximises campaign performance'

Many firms often start their search engine marketing strategies without an underlying goal. Read more>>>

20/09/10

Search engine optimisation 'is complex'

Businesses considering going it alone and creating their own search engine marketing strategies should be aware that SEO is a complex field. Read more>>>

17/09/10

Social media 'can augment email marketing'

Companies should stop perceiving social media as a replacement for email marketing and start to conceive of it as an extension, an expert has claimed. Read more>>>

16/09/10

Translating search engine optimisation 'must be tackled carefully'

International companies looking to maximise their search engine optimisation effectiveness should ensure they understand the complications that trading in a number of different languages can present. Read more>>>

14/09/10

SEO projects 'must be handled with patience'

It is important to push beyond the initial set-up stage with a search engine optimisation (SEO) project as too few companies invest the time and resources needed for success, it has been claimed. Read more>>>

13/09/10

Search engine optimisation 'must be considered for website structures'

Companies looking to improve their search engine optimisation should ensure that this is considered in every aspect of their website, an expert has advised. Read more>>>

10/09/10

Website marketing importance grows as broadband access increases

The falling barriers to internet access are making it increasingly important for companies to have an online presence and for their websites to deploy search engine optimisation to help them stand out from the crowd. Read more>>>

09/09/10

How will Google Instant change search engine optimisation?

The introduction of Google Instant, which allows users to see search results as they are typing, could have an impact on search habits, which will change the ways that companies use search engine optimisation. Read more>>>

08/09/10

Boundaries between social and search marketing 'blurring'

Companies are going to have to learn to cope with the blurring boundaries between social, display and search marketing, an expert has predicted. Read more>>>

07/09/10

Search engine optimisation 'can increase leads generated by landing pages'

Companies looking to make the most out of the traffic their search engine optimisation strategy attracts should ensure that their landing pages can generate leads, an expert has warned. Read more>>>

03/09/10

Future impact of latest search developments on website optimisation is 'unclear'

The impact that real-time search will have on the search engine marketing sector remains unclear, it has been claimed. Read more>>>

02/09/10

Google changes face of website optimisation

Search giant Google appears to be rolling out updates to its search technology hand over fist. Read more>>>

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