Search engines are the primary source of traffic for almost all online retailers, with a typical e-commerce site in the UK receiving 2 in every 5 visits from a search engine. (Hitwise 2009). This makes search engine marketing one of the most valuable online marketing channels for building a successful online business. For companies in sectors such as finance, debt management, property and other non e-commerce related business, search marketing plays an equally important role through delivering brand visibility and generating response.
For a company to fully leverage its brand value online they need to consider an integrated search engine marketing approach to get the best results. We specialise in the following services:
Universally accepted as the most popular side of a search engine result page, the organic listings (SEO) are undoubtedly what makes or breaks an online business. A business which has worked hard along best practice guidelines and spent a lot of time gaining authority in key positions within organic searches know only too well how closely rankings are linked to the bottom line. More>>>
PPC is one of the most reactive, targeted and controllable channels within search engine marketing. PPC provides a cost effective entry into the online market place for new businesses and delivers high returns to those that carefully monitor and grow their campaign. More>>>
This is the integration of vertical search results such as map listings, videos, products, images and news which are returned within Google’s primary search engine result pages (SERPs). Since the launch of Google’s Universal Search in 2007, the way users interact with the search engine has been transformed into a complete multi media search experience.More>>>
For help in putting together an effective search engine marketing strategy for your business, speak us on 0207 843 2265 or complete our quick contact us form.
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Last week Google began testing a new incarnation of its Google Suggest service which offers real-time search engine results pages as a person types....Read more >>>
There has been a lot of research recently suggesting that small and medium-sized enterprises are failing to capitalise on the benefits of search engine optimisation....Read more >>>
Is online video set to become more searchable? Digital marketing has always been a multi-channel affair....Read more >>>
Search Engine Optimisation
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