http://www.mediarunsearch.co.uk Mediarun - SEO Agency in London offering search engine optimisation, Performance SEO, integrated search engine marketing solutions, mobile search marketing, website optimisation, pay per click (PPC) management and social media optimisation. en-us Wed, 26 Aug 2009 05:03:21 -0400 Mon, 8 Feb 2010 05:03:09 -0400 FeedForAll v2.0 (2.0.2.9) unlicensed version http://www.feedforall.com http://www.mediarunsearch.co.uk/images/logo.gif http://www.mediarunsearch.co.uk 88 31 http://www.mediarunsearch.co.uk/blog/minnies-round-up-bing-adds-klout-facebook-makes-new-appointment-monthly-subscriptions-on-youtube/ Our Office Dog Minnie has been sniffing out the biggest news in Digital marketing this week WED, 15 May 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/saving-that-sale-tips-for-reducing-cart-abandonment/ It seems the vast majority of internet shoppers – more than 70 per cent suggest some surveys – get cold feet at the point of payment and make a run for it. It’s a uniquely internet phenomenon and one which will continue to lose a lot of money for sites that fail to explore why it is happening and what they can do about it. TUES, 14 May 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnies-roundup-google-vs-the-eu-a-social-stock-exchange-and-the-future-of-tablets/ When you’re as big as Google you can afford to be a little generous with the competition, especially when it means avoiding potentially huge fines. TUES, 7 May 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/mobile-set-to-get-mightier/ The unstoppable force that is mobile is set to get even mightier this year with a massive increase in the number of people shopping from their smartphones and tablets. WED, 1 May 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnies-roundup-big-deals-for-twitter-facebook-keep-on-innovating/ They have wanted to be taken seriously as an advertising medium for a while now and it seems as if they might have succeeded. Twitter has just signed the biggest advertising deal in its history. MON, 29 April 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/where-is-the-linklove-google-judgement-day/ I have come to realise how important PR has become in the SEO industry and the great strides the industry has taken in “growing up” over the past few years. TUES, 23 April 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/payday-comes-for-responsive-sites/ Responsive design is proving to be a lot more than just a neat way of scaling websites to adapt to the screen of any device they might be viewed on. Fri, 19 April 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/is-my-business-ready-to-go-international/ Working at Mediarun for the last 5 years has given me plenty of opportunity to work on International projects. Thurs, 18 April 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnies-round-up-google-vs-the-eu-growth-in-mobile-and-weather-reports-on-twitter/ Google Vs. the Eu, mobile internet continues to expand and Twitter weather reports. Weds, 17 April 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/what-google-autocomplete-tells-us-about-current-uk-search-habits/ Google’s Autocomplete function burst onto the search scene in 2008, having been born and raised in Labs under the name Google Suggest. Weds, 10 April 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/did-the-music-ever-stop-ushering-in-the-digital-age.html The phrase “I’m not going to be the only one without a chair when the music stops” is commonly used to convey our determination to be a step ahead in the game. Yet despite its consistent use it’s ironic when the very people who create and distribute music find themselves without the chair. Tues, 26 March 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/what-is-missing-from-social-authority-measurements-like-klout/ Both Klout and “Social Authority” are useful indicators but many fail to recognise what the values of these scores are. Thurs, 21 March 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/2-search-marketing-advantages-retailers-on-google-have.html Here’s a couple of quick and easy tips for retailers (or any online business, really) for increasing the performance of their site in Google. Thurs, 14 February 2013 10:03:09 -0400 http://www.mediarunsearch.co.uk/blog/new-bulk-editing-options-in-google-adwords-interface.html If you are actively managing PPC campaigns I bet at some point you had to change a percentage rate of several hundred/thousand AdWords keywords, change match types or search for and edit text in hundreds of ad-copies. Mon, 21 January 2013 12:03:09 -0400 http://www.mediarunsearch.co.uk/blog/the-emergence-and-potential-future-of-social-search.html On Tuesday 15th January Facebook launched Graph Search; a dramatic overhaul of their search function and for all intents and purposes, a new type of search. For me it’s the biggest change to search since real time search arrived. Mon, 21 January 2013 12:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnies-round-up-antitrust-twitter-search-and-heavy-handed-link-removal.html Minnie the office dog's weekly round up of the top news in search from this week. Mon, 18 January 2013 13:03:09 -0400 Is Google Using The Knowledge Graph to Sell Ebooks Unfairly? Google’s Knowledge Graph has been a prominent part of its search results pages since May 2012 (in English, followed by other languages in December). Its purpose is to enhance search results with additional, semantically derived information about the subject being searched. You can see it used most often for searches for people, places, names and subjects. It draws from a large network of open sources of information and data such as Wikipedia and the CIA World Factbook. Mon, 14 January 2013 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/justin-bieber%E2%80%99s-top-6-seo-things-to-do-over-christmas.html Given that things generally get less busy as December progresses, Justin and I have written a seasonal blog post listing things to do SEO-wise in December that you wouldn’t necessarily have time to do throughout the rest of the year. Not all the ideas apply to all businesses but have a read through and let me know what you think. Also, if you’ve anything to add, I’d love to hear from you. Fri, 07 December 2012 10:35:09 -0000 http://www.mediarunsearch.co.uk/blog/whats-the-difference-between-online-pr-seo-link-building-and-social-media-nothing.html To all Don Drapers of the 21st century; don’t get your knickers in a twist! you are still really good at what you do… however you do miss a trick or two by not working with your SEO team. Likewise to all SEO link building gurus, infographic architects and social media viral champions; PR is there to help not to impress with your digital skills! Mon, 03 December 2012 10:35:09 -0000 http://www.mediarunsearch.co.uk/blog/searchlove-day-2-recap.html The second day at SearchLove saw some very interesting presentations that would fit for different type of marketers. There was loads of information as you would expect, so here at Mediarun we decided to run you through key takeaways of our two favourite presentations on the day. Mon, 05 November 2012 11:02:09 -0400 http://www.mediarunsearch.co.uk/blog/searchlove-london-day-1.html Firstly I have got to say what a great event, well done Distilled. This was my first attendance at one of your events and I was thoroughly impressed at the speakers’ ability to make what can be (let’s face it) a pretty dry subject interesting, engaging and entertaining. Wed, 31 October 2012 12:28:09 -0400 http://www.mediarunsearch.co.uk/blog/all-you-need-to-know-about-google-penguin.html When Google rolled out Penguin the denizens of the internet saw their businesses as the pins to which it was aimed to strike; rankings dropped by numerous places, in some case hundreds of pages, and in others their digital lynchpin seemed to have been wiped off the face of Google entirely. There were cries for Google’s head. Businesses had gone broke, bust, annihilated. This wasn’t just a list of results they were toying with, it was people’s livelihood Wed, 26 October 2012 12:28:09 -0400 http://www.mediarunsearch.co.uk/blog/how-google-overtook-microsoft-on-the-stock-exchange.html Over the last three months Google’s value has grown by 30% and on Monday 1st October 2012 it was announced that Google had finally overtaken long term rivals Microsoft as the second most valuable technology company in the US, according to Bloomberg. Wed, 17 October 2012 09:51:09 -0400 http://www.mediarunsearch.co.uk/blog/making-your-seo-results-perform-better-%E2%80%93-3-tips.html In the last 6 months a lot has changed in the search engine landscape. Apart from Panda and Penguin I find myself explaining to both existing and new clients, how the expansion of the PPC real estate on the first page of Google affects SEO. Fri, 5 October 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-car-insurance.html As we know, Google launches many products which start free to the advertiser. Many of these fail and disappear Thur, 20 September 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/3-google-analytics-traps-caused-by-not-provided-keyword-data.html Google’s encrypted search data is increasing in volume every month. Beginning in the US last October and expanding Thur, 13 September 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/with-bingo-is-facebook-gambling-with-its-future.html This prospect has stuck since we contributed to a story on the Wall UK regarding Facebook’s gamble in the UK market. Mon, 10 September 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/a-cautionary-tale-from-the-airline-industry.html 10 years ago the airlines got the Internet all wrong. Are things about to change? Thur, 6 September 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/social-media-for-small-businesses-google.html This mini-series of blog posts will be full of useful information and tips to help you plan, structure and execute Fri, 31 August 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/ryanair-case-study.html This week has been quite slow for me, mainly because I am trying to get back on track from a 2 week holiday break. Tue, 28 August 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/art-of-war-of-the-small-retailer-%E2%80%93-part-1.html First it was the emergence of the big brands which came to dominate the high streets. They squeezed the small retailers out by Thur, 23 August 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/why-black-hat-seo-is-a-benefit-to-mankind.html “The lowest of villains will push man to greater heights than the tallest of heroes” From Sometimes a Great Notion by Ken Kesey OK, Thur, 17 August 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/facebook-for-businesses.html Last week I read an article on eConsultancy talking about a survey carried out by Constant Contact on 1000 small business marketers. Thur, 16 August 2012 06:03:09 -0400 http://www.mediarunsearch.co.uk/blog/reptile-evolution-and-the-trouble-with-seo-in-academia.html Now and again, very occasionally a story comes up that combines multiple passions of mine. Last week saw such an occurrence when I read an interesting story that combined science, SEO and the internet in general. Fri, 10 August 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/why-smes-need-to-fight-harder-to-succeed-in-search.html Every year, Google changes or updates its search algorithm up to five or six hundred times. Whilst most of these changes are relatively minor, every few months Google rolls out a “major” algorithmic update that affects search results in significant ways. Mon, 6 August 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/07/google-images-update.htm Google recently announced the latest updates for the image search. Image search was launched last year, whereby users can upload images into Google search, and then the search engine will attempt to recognise and find out as much about the picture as possible. Thu, 19 July 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/06/happy-birthday-google-plus-and-panda-3.8-the-refresh.htm On June 25th Google announced that they had rolled out yet a Panda refresh to their search algorithm. Fri, 29 June 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/spotify-new-facebook-timeline.html Born in 1903, Bing Crosby became the most successful singer and actor of the first half of the 20th century. The first Grammy Awards were held in 1959 and 20 years later on December 14th, 1979, on the height of punk rock, The Clash released their legendary 3rd album “London Calling”. Fri, 18 May 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/how-to-create-an-ungoogleable-quiz.html Technology doesn’t always make our world a better place. Sure, thanks to the web, powerful search engines and devices like smart phones, a world of knowledge is at our fingertips any time of the day. Tue, 24 April 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/are-your-%e2%80%98likes%e2%80%99-worth-a-100-billion.html On advertising sales of $3.7 billion, Facebook made a profit of $1 billion last year. Its imminent stock market listing this year, where they are looking at raising $10 billion will take the companies market valuation to $100 billion which is 100 times its profits. Mon, 16 April 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/03/too-much-seo.htm Is there such thing as too much SEO? Even if it is “good” SEO? Well according to Google’s head of webspam, Matt Cutts, there may well be. And not only that, these sites could also face “penalties” in the coming weeks and months. Thu, 22 March 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/yahoo-sues-facebook.html Yahoo filed a lawsuit against Facebook this week, alleging the social media giant has infringed upon ten patents owned by Yahoo!, including patents specifically on advertising methods. Thu, 15 March 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnie%e2%80%99s-weekly-round-up-march-15.html New iPad Launch Imminent Apple will be launching the newest version of their market-leading tablet the IPAD on Friday 16th March at approximately 8am in 12 countries (including the UK) around the world. Thu, 15 March 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/crowdsourcing.html The issue Original, good quality content is crucial for attracting and engaging site users and in turn converting them into our clients or customers. Thu, 15 March 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/02/google-updates-return-of-the-panda.htm Over one year on from the original Panda update, Google announced the 13th Panda addition to their search algorithm; Panda 3.3. Wed, 27 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnies-weekly-round-up-feb-20.html This week, Google was given the go ahead by US and European regulators to complete the take-over of Motorola for a reported $12.5 Billion. Mon, 20 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/the-future-of-high-street-retail-in-the-21st-century.html 2012 is awash with news of companies such as Amazon and ASOS posting double digit growth figures, while the Thornton’s, Thomas Cooks and Kodaks of this world are shutting shop on the high street or pulling down shutters all together. Thu, 16 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/02/mobile-devices-to-outnumber-human-population-in-2012.htm On Valentine’s Day, Cisco released their Global Mobile Data Traffic Forecast based on mobile usage over recent years. Thu, 16 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/02/facebook-really-worth-that-much.htm The biggest news of the last week has to be that of Facebook’s plans to float on the stock market. Thu, 09 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnie%e2%80%99s-weekly-round-up-feb-9.html If you hadn’t heard already the Olympics are coming to London this year, bringing with it the eyes, ears and clicking fingers of the world! Thu, 09 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/02/the-asa-puts-ban-on-tripadvisor-claims.htm One of the world’s largest and most popular travel review websites, TripAdvisor, has been banned by the Advertising Standards Authority for claiming that all of its hotel and restraint reviews are genuine and real. Thu, 02 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnies-weekly-round-up-february.html Google Privacy Policy Changes Causes a Stir Google announced last week that, as of 1st of March, there will be one single privacy policy that will apply to all Google products, rather than one for each (currently over 70 different policies). Wed, 01 February 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/2012/01/google-do-not-be-evil.htm This week, engineers from the largest social media competitors to Google (Facebook, Twitter and MySpace) produced a software add-on for browsers. Fri, 27 January 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/why-online-pr-and-seo-go-hand-in-hand.html Once your website is optimized, and you’ve made sure all aspects of your website are SEO friendly, the most important part of optimization happens off the page. Fri, 20 January 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/minnies-weekly-round-up-january.html After a month off at dog training, Minnie has returned having learnt more tricks and ways of convincing the Mediarun staff to share their lunch with her. It has been rather a busy new year, setting the tone for what we all expect to be a land-shifting 2012. Fri, 20 January 2012 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/seo-and-social-media-round-up-2011.html This year we have witnessed some phenomenal changes and advances in our industry. Almost every day, there has been some form of development or story which affects online marketers making it one of the most fast paced and compelling industries in the world. Tue, 20 December 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/2011/12/launch-of-googlebot-mobile.htm Google have finally announced the launch of a new crawler “Googlebot Mobile” which crawls mobile sites specifically with a smartphone user agent. Fri, 16 December 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/3-main-misconceptions-of-international-online-marketing.html In the past couple of months Mediarun has been heavily immersed with international digital marketing. Mon, 12 December 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/el-clasico-explained-through-social-media.html For those of you who are not familiar with the event, “El Clasico” is the nickname given to one of the biggest football matches in the world: Real Madrid v FC Barcelona. Fri, 09 December 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-and-social-media-news.html This week Google launched new graphing results on their search engine. By simply typing in a mathematic function into search, Google will provide the graph as an image in the first result. Fri, 09 December 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/2011/12/facebook-what-we-spoke-about-in-2011.htm This week, Facebook announced their Memology 2011. It’s the 3rd annual edition published by Facebook’s Data Team Thu, 08 December 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/Minnies-weekly-roundup-on-search-news-december The world’s most wide-spread, open sourced, content management system, WordPress, have announced brand new advertising programme WordAds, as a way for bloggers to monetize their blog. Thu, 01 December 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/2011/11/why-we-love-info-graphics.htm In the world of marketing, we are constantly flooded with news, stats and various data which we continuously translate into some form of legible content. Fri, 25 November 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/how-brand-recognition-impacts-seo-and-ppc.html In search, like other marketing channels, we are mostly focussed on our own area of expertise; on what we can personally do to improve traffic, revenue, rankings, ad positions, CPA, CTR etc. Thu, 24 November 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/domain-site-migrations-seo A website migration is the process of moving websites files (or content) from one web hosting company or system to another. Wed, 16 November 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/content-localisation-and-multilingual-marketing Following the presentation on multi-lingual digital marketing which Mediarun delivered at the London Spanish Chamber of Commerce on October 26th it was very topical to be invited by Transperfect to their 2011 ‘Localisation Panel’ at Barcelona’s Hotel Arts. Thu, 10 November 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/the-future-of-google-plus It’s been about 4 months since Google+ burst on the scene and with it being so regularly talked about but apparently still yet to go mainstream, I thought it was a good time to do a round-up blog post, pondering exactly what its chances are of making it, and what will change once it does. Wed, 3 November 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/weekly-round-up-1 Minnie will now be providing weekly news about the online marketing industry, giving you the final verdict on what matters and what doesn’t. Wed, 3 November 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/events.htm Mediarun regularly attend industry events and seminars speaking on a wide range of search and digital marketing subjects. Tue, 4 October 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/facebook-ecommerce-get-global-sales Mediarun figured given recent events marketers and businesses either already using Facebook or planning to do so will find the post useful. Fri, 26 August 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/paid-search-increases-organic-search-traffic.html I’m often asked about the benefits of running pay per click campaigns for keywords that a website already ranks highly for in the organic listings, particularly when the keywords are brand terms. Fri, 12 August 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-maps-rubbish.html I recently read a light-hearted post on searchengineland.com and was reminded of my own experience where my unflinching trust was placed in Google’s palms. Fri, 5 August 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/search-social-signals-success-and-potential-google.html Google will have to build up enough user data and change the way it is displayed for this to work as the current interface is just a chronological roll of shared content at the moment. Mon, 1 August 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/2011/07/Google+-which-stance-to-take.htm Since the launch of Google+ at the end of June, the web has been buzzing with news, reviews and analysis of the new social network. Mon, 18 July 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/company-news/2011/fashion-retailers-to-benefit-from-mobile-browsing-boom.htm Browsing via mobile devices grew by 148 per cent worldwide last year. Tue, 12 July 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/company-news/2011/new-head-for-mediarun-link-building-team.htm Mediarun has recruited Mark Odujukan to head up its link building and off-page team. Tue, 12 July 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/company-news/2011/higher-profile-for-iml-click-voting-tool.htm Mediarun is to work with IML Worldwide to raise awareness through search of IML Click, its innovative new PowerPoint voting system. Tue, 12 July 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/company-news/2011/boutique-fashion-retailers-look-to-boost-online-visibility.htm Mediarun has increased its presence in the fashion sector by adding two new clients to its books: men’s clothing store Number Six and denim boutique Donna Ida. Tue, 12 July 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/company-news/2011/dukan-diet-set-to-expand-online.htm Celebrity dietician Dr Pierre Dukan is the most widely read nutritionist in France, with 2.5 million copies of his four-stage diet system sold to date. Tue, 12 July 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/digital-marketing.htm Mediarun as a Digital Marketing agency, offering SEO, PPC, social media and mobile search marketing services. Fri, 24 June 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/4-things-to-consider-before-using-search-in-offline-advertising.html For several years now, many major brands with national advertising campaigns are making use of search in their offline advertising. Fri, 24 June 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-adwords-the-5-different-quality-scores.html Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page. Thu, 21 Apr 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/facebook-ads Facebook is again at the forefront of savvy advertisers minds. A new feature is being tested and speculated to be fully rolled out this year that is said to dramatically change how ads are being served to fellow Facebookers. Wed, 20 Apr 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/top-factors-that-are-influencing-mobile-internet-traffic-increases.html Mobile internet traffic is increasing rapidly, particularly in the UK. On top of that, there are a series of external factors that are influencing the volumes on any given day. Wed, 13 Apr 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/how-and-why-to-dominate-the-first-page-of-google-for-your-organisation%E2%80%99s-name.html SEO can be used for many things but too often it’s only really talked about in terms of gaining rankings for phrases that make people money. Thu, 7 Apr 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/free-money-for-searching-the-web-%e2%80%93-a-user%e2%80%99s-view-on-search.html Almost a year ago now Yahoo teamed up with Nectar to produce a search bar which earns you Nectar points for every search you make. At first glance this looked like an innovative way for Yahoo to claw back some of the market share that it has been losing to Google. Mon, 4 Apr 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-reveals-secret-keyword-that-guarantees-top-ranking.html Google was last night forced to admit to the existence of a “secret keyword” that enables websites that place it on their homepage to rocket to the top of the search results and gain huge amounts of traffic. Fri, 1 Apr 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-ppc-changes-in-light-of-the-farmer-update.html The Farmer update has shaken the world of SEO in the USA recently and was undoubtedly rolled out with the end user’s benefit in mind – ensuring the most relevant results for any given search. Tue, 29 Mar 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/the-huge-hidden-value-of-SEO.html For years we at Mediarun have been aware of the relationship between an increase in non-brand organic search visits and a direct correlation increase in brand search visits. Fri, 10 Mar 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/the-7-seo-practices-we%E2%80%99d-like-the-new-asa-remit-to-end-but-it-probably-won%E2%80%99t-2.html On March 1st the ASA extends its remit to cover online marketing communications and claims that companies make on their own websites and other online areas they control. Tue, 1 Mar 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/the-facebook-marketing-tactics-that-sarah-palin-should-have-used.html To the amusement of many in online marketing this week, Sarah Palin has been caught out commenting and supporting her own posts and content on Facebook with a second, fake account. Wed, 28 Feb 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/easy-come-easy-go-what-happened-to-google%e2%80%99s-property-search.html This is not the only example of a failed Google product (consider Wave, Buzz etc), but due solely to the potential size of the opportunity; arguably its most fascinating failure. Wed, 16 Feb 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/why-retailers-slow-deliver-mobile-friendly-content.html Browsing via mobile devices grew by 148% worldwide last year and for retailers and publishers, this represents an opportunity to engage with customers and increase revenues. Tue, 8 Feb 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/how-can-search-work-for-a-product-no-one-knows-exists.html Search as a marketing channel is so attractive because it enables companies to get in front of prospects who are already looking for their products. Thu, 27 Jan 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-hotpot-vs-facebook-places-%e2%80%93-how-search-has-become-social.html The second half of 2010 saw the launch of Google’s Hotpot, a reaction to Facebook’s own location-based social network “Places”, in turn a reaction to the trail blazed by Foursquare. Mon, 24 Jan 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/fake-adwords-emails-getting-more-convincing.html A client received an email yesterday that purported to be from Google Adwords. Fri, 14 Jan 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/a-quick-story-about-how-one-online-dater-proved-the-value-of-split-testing.html Mediarun's encounter with how online dating applied to split testing can deliver results that can be emulated on your business. Fri, 14 Jan 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/how-social-media-legitimises-marketing-campaigns A Facebook group was also started and quickly gained members. Wed, 12 Jan 2011 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/google-places-usability-vs-geo-targeted-ppc.html In the second half of 2010, Google began to roll out notable changes to Google Places. Some of these I have touched upon in my previous post and deserve a little deeper consideration. Wed, 22 Dec 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/how-to-deal-with-a-sudden-drop-in-rankings.html A sudden loss or drop in rankings can be a very stressful time for people in SEO whether in-house or at an agency. For many businesses it can mean an immediate loss of revenue and most business owners will look straight to the SEO experts to rectify the situation immediately. Tue, 21 Dec 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/SEO-analogies.html In the early days of quantum mechanics, physicists first gazed into atoms and realized they were witnessing something for which there was no language to describe it. Fri, 3 Dec 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/getting-the-most-out-of-google-places.html As Google evolved and developed its universal search methodology, opportunities arose for small businesses to compete with well established organisations for SERP positions on competitive keywords. Fri, 26 Nov 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/first-click-last-click-what-click.html A synopsis of problems experienced with first click and last click tracking. What tools experience this issue and furthermore who is exposed to these circumstances. Find out more on this blog post by Mediarun. Wed, 24 Nov 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/googles-online-fashion-catalogue.html Mediarun's quick overview of the newly launched Boutiques.com platform by Google. Stylists, designers and celebrities promote what are their favorites this fall in a very social fashion. Wed, 17 Nov 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/escaping-the-venus-site-trap.html Google has always preserved that “The Sandbox” is a figment of SEO companies’ imagination derived from SEO companies need to satisfy themselves and their client’s by making the name synonymous with the delayed time between the promotion of a website and it gaining results. Tue, 16 Nov 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/what-web-development-companies-don%E2%80%99t-get-about-site-migrations.html For established online business, who have a steady traffic, conversion and rankings and are highly dependant on seasonality, need to take extreme precautions when they are looking re-developing their website as they might otherwise find themselves going back a few years in lost work. Mon, 15 Nov 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/What-The-Social-Network-Knows-About-Creating-a-Killer-Web-Business David Fincher’s The Social Network has won incredible critical acclaim and is performing handsomely at the box office with something currently approaching $100m in revenue. Fri, 29 oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/what-can-smes-learn-about-social-media-from-bands.html Often for small businesses it is very difficult to see how these tales of brand engagement and social media strategies really apply to them. Thu, 21 oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/making-a-mobile-friendly-website.html Over the last 12 months we have been keeping a close watch on the smart phone market and noticed that as their volumes have been steadily increasing and the technology getting more robust, the share of mobile traffic to website has been rising and rising. Mon, 18 oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/the-top-4-challenges-for-fashion-retailers-online.html Compared to travel, FMCG and electronics the bulk of the UK fashion industry stumbled out of the ecommerce starting blocks back in the early noughties. Wed, 13 oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/blog/landing-pages-the-backbone-of-ppc-campaign.html A Landing Page, better known as a Micro Site, is a page created essentially for a Pay Per Click campaign. Tue, 03 aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/11/google-strengthens-real-time-search-with-twitter-deal.htm Promoted tweets are already a part of some businesses' forward-thinking search engine optimisation strategies and their inclusion in Google results will make them infinitely more useful as a marketing tool. Fri, 05 nov 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/11/search-engine-optimisation-part-of-uk-internet-economy.htm The internet economy sustains quarter of a million jobs - including a huge number in the search engine optimisation sector. Thu, 04 nov 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/11/blogs-should-not-just-be-website-optimisation-tools.htm The remit of search engine optimisation strategies has broadened somewhat in the past few years. Wed, 03 Nov 2010 15:19:09 -0400 http://www.mediarunsearch.co.uk/2010/11/retail-website-optimisation-is-the-next-frontier.htm Consumers make a vast number of searches beyond the scope of traditional search engines such as Google, Yahoo and Bing. Tue, 02 Nov 2010 15:19:09 -0400 http://www.mediarunsearch.co.uk/2010/11/spam-free-search-engine-makes-its-debut.htm Using spamming techniques as part of search engine marketing campaigns has long been frowned upon Mon, 01 Nov 2010 11:24:09 -0400 http://www.mediarunsearch.co.uk/2010/10/social-networking-has-an-impact-on-search-engine-optimisation.htm John Merakovsky, a search engine optimisation expert from Experian, told ZDNet: Social networking visits have consistently exceeded search engine usage. Fri, 29 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/search-engine-optimisation-is-vital-for-travel-firms.htm The figure shows that any firm without a solid search engine optimisation programme will struggle to make headway when it comes to winning the business of tech-savvy travellers. Thu, 28 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/yahoo-undergoes-search-engine-and-email-makeover.htm Yahoo has put its mail server and search engine offering through a major makeover as it attempts to win users back from top dog Google. Wed, 27 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/search-engine-google-at-loggerheads-with-the-travel-industry.htm While these concerns will have little short-term impact on search engine optimisation, they are likely to cause problems for SEO companies further down the line. Tue, 26 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/website-optimisation-should-be-part-of-any-multi-channel-strategy.htm Until recently search engine optimisation was seen as a lone marketing strategy that had its own means and ends. Businesses that didn't operate solely on the web would choose to ignore search engine marketing and focus on more traditional channels. Mon, 25 Oct 2010 10:28:29 -0400 http://www.mediarunsearch.co.uk/2010/10/specialist-search-engine-optimisation-set-to-grow.htm And as internet advertising budgets continue to rise, according to the latest IPA/BDO Bellwether report, firms are more likely than ever before to set aside cash for extremely targeted search engine optimisation campaigns on sites that aren't Google. Fri, 22 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/charities-urged-to-consider-search-engine-marketing.htm Delegates at the recent International Fundraising Congress (IFC) have been told that search engine marketing has the potential to result in a massive return-on-investment. Thu, 21 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/google-deal-with-yahoo-japan-comes-under-fire.htm Search engine optimisation has definitely matured and SEO agencies are much more sophisticated about the website optimisation techniques they use to promote their clients' wares. Wed, 20 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/google-instant-too-resource-heavy-to-be-a-website-optimisation-success.htm Considering Google is a lot less secretive about most of its other products, it was understandable that search engine optimisation specialists were sceptical about the new tool. Tue, 19 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/fighting-in-the-search-engine-marketplace.htm When it came to creating search engine marketing campaigns, therefore, you started with Google and went on to include the latest in vogue challengers. Mon, 18 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/microsoft-and-facebook-strike-search-engine-optimisation-deal.htm Now the search engine optimisation alternative is looking to leverage the popularity of Facebook to boost its user base. Fri, 15 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/uptake-of-digital-marketing-and-website-optimisation-continues-to-grow.htm The uptake of digital marketing and search engine optimisation has continued to grow as businesses become more net savvy. Thu, 14 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/google-increases-its-search-engine-market-share-again.htm It seems that search engine use is ramping up exponentially and the benefits for search engine optimisation specialists - and their clients - is becoming tangible. Wed, 13 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/microsoft-shakes-up-search-engine-optimisation-with-development-team-overhaul.htm Part of the reason that Microsoft is scaling back its Live Labs operation is that it has been hit - like every other tech firm and SEO agency on the planet - by the global economic downturn. Tue, 12 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/search-engine-optimisation-for-mobiles-makes-headway.htm The shift to mobile internet access means that a whole new raft of considerations need to be taken into account when a company begins developing search engine optimisation strategies. Mon, 11 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/google-tries-out-full-page-previews.htm After its short and controversial foray into real-time search - which drew equal amounts of praise and scorn from the search engine optimisation sector - Google has unleashed a new technology on the unsuspecting online community. Fri, 08 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/yahoo-revamps-search-engine-offering.htm The changes could have a major impact on search engine optimisation strategies on the platform, as real-time content makes its way into the company's universal search offering. Thu, 07 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/android-takes-lead-in-us-mobile-market.htm The runaway success of Android - Google's answer to Apple's iOS - is likely to change the world of search engine optimisation. Wed, 06 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/website-optimisation-for-multiple-search-engines-is-the-future.htm This figure, which for some search engine marketing specialists will be surprisingly high, shows that website optimisation is becoming an increasingly diversified business marketing solution. Tue, 05 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/10/google-url-will-shortener-change-search-engine-optimisation.htm Social media and search engine optimisation are getting ever closer together, your business will want to overcome any obstacle that could hamper the spread of an effective search engine marketing strategy - including exceedingly verbose urls. Mon, 4 Oct 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/website-optimisation-is-on-the-move-as-data-drives-mobile-market.htm For those who have yet to see the impact that developments in the mobile marketplace has on the website optimisation campaigns, new statistics from Datamonitor on mobile data use put the issue into sharp focus. Thu, 30 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/search-engine-marketing-to-incorporate-augmented-reality.htm Google is not known for resting on its laurels and, although search engine marketing experts were quick to give the company a dressing down over its instant search offering it looks like the Google Instant concept is going to be used by the company to integrate augmented reality into search engine optimisation. Wed, 29 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/search-engines-can-be-used-to-predict-the-future.htm It is well documented that search engine optimisation has a concrete effect on companies' bottom lines. Tue, 28 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/google-extends-apple-search-deal.htm Google has not been forthcoming with the terms of the search deal, however, and many search engine marketing experts are already talking about the partnership between the two mobile phone giants being short lived. Mon, 27 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/search-engine-marketing-success-should-be-measured-with-sales.htm While this is undoubtedly one of the main aims of search engine marketing, it is not the be all and end all. There is another far more important consideration - the actual number of sales leads and conversions created by an SEO campaign. Fri, 24 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/search-engine-optimisation-strategy-gets-blacklisted.htm As unscrupulous cybercriminals have a long history of exploiting algorithm loopholes, it follows that certain practices are put on search engine optimisation's proverbial Ten Commandments tablets. Wed, 22 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/pay-per-click-prices-could-soar-as-search-engines-buddy-up.htm Microsoft and Yahoo have been consolidating their search engine efforts recently - in an attempt to dethrone Google. Wed, 22 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/working-with-an-seo-agency-maximises-campaign-performance.htm They scrabble around the internet looking for SEO hints and tips and cobble together a short-term search engine optimisation programme. Tue, 21 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/search-engine-optimisation-is-complex.htm IT professionals still hold the view that search engine optimisation is an added extra that can be implemented if a company wants to make its website offering more prominent. Mon, 20 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/social-media-can-augment-email-marketing.htm Companies should stop perceiving social media as a replacement for email marketing and start to conceive of it as an extension, an expert has claimed. Fri, 17 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/translating-search-engine-optimisation-must-be-tackled-carefully.htm International companies looking to maximise their search engine optimisation effectiveness should ensure they understand the complications that trading in a number of different languages can present. Thu, 16 Sept 2010 10:13:09 -0400 http://www.mediarunsearch.co.uk/2010/09/twitter-redesign-could-impact-on-website-marketing-professionals.htm Website marketing professionals may be affected by a number of new changes that have been implemented on Twitter, it has been suggested. Wed, 15 Sept 2010 06:18:09 -0400 http://www.mediarunsearch.co.uk/2010/09/seo-projects-must-be-handled-with-patience.htm It is important to push beyond the initial set-up stage with a search engine optimisation (SEO) project as too few companies invest the time and resources needed for success, it has been claimed. Tue, 14 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/search-engine-optimisation-must-be-considered-for-website-structures.htm Companies looking to improve their search engine optimisation should ensure that this is considered in every aspect of their website, an expert has advised. Mon, 13 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/website-marketing-importance-grows-as-broadband-access-increases.htm The falling barriers to internet access are making it increasingly important for companies to have an online presence and for their websites to deploy search engine optimisation to help them stand out from the crowd. Fri, 10 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/google-instant-will-change-search-engine-optimisation.htm The introduction of Google Instant, which allows users to see search results as they are typing, could have an impact on search habits, which will change the ways that companies use search engine optimisation. Thu, 09 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/boundaries-between-social-and-search-marketing-blurring.htm Companies are going to have to learn to cope with the blurring boundaries between social, display and search marketing, an expert has predicted. Wed, 08 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/search-engine-optimisation-can-increase-leads-generated-by-landing-pages.htm Companies looking to make the most out of the traffic their search engine optimisation strategy attracts should ensure that their landing pages can generate leads, an expert has warned. Tue, 07 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/social-media-cannot-operate-in-isolation.htm While social media is growing at a huge rate and can be extremely useful for companies, firms should not underestimate the importance of using it in tandem with traditional channels of website promotion. Mon, 06 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/future-impact-of-latest-search-developments-on-website-optimisation-is-unclear.htm The impact that real-time search will have on the search engine marketing sector remains unclear, it has been claimed. Fri, 03 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/09/google-changes-face-of-website-optimisation.htm The company has relentlessly churned out new technologies of late - a number of which have had a significant impact on website optimisation strategies. Thu, 02 Sept 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/real-time-website-optimisation-thrust-into-the-spotlight.htm Google is always striving to update its product portfolio with website optimisation-defining additions. Mon, 31 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/sme-is-still-missing-the-website-optimisation-boat.htm There has been a lot of research recently suggesting that small and medium-sized enterprises are failing to capitalise on the benefits of search engine optimisation. Fri, 27 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/online-video-is-set-to-become-more-searchable.htm Email marketing and search engine optimisation have always kept their distance, and viral videos are often hosted on video sharing websites as opposed to social networks. Thu, 26 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/website-optimisation-turned-on-its-head-as-yahoo-transforms-into-bing.htm The move could shake-up the world of website optimisation as it will essentially mean that Bing has dramatically increased its market share in the territory. Wed, 25 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/google-tests-real-time-search-engine-results.htm As Google continues to update its search offering, the now-familiar Suggest function has been given a major overhaul - although, like all Google updates, it is only being tested on a small audience for now. Tue, 24 Aug 2010 03:25:09 -0400 http://www.mediarunsearch.co.uk/2010/08/third-sector-offered-search-engine-optimisation-advice.htm Research into the digital marketing strategies used by third-sector organisations has shown that many have a long way to go if their website optimisation programmes are to lift them out of obscurity and into mainstream browsing routes. Mon, 23 Aug 2010 14:13:09 -0400 http://www.mediarunsearch.co.uk/2010/08/google-will-get-a-star-on-the-hollywood-walk-of-fame.htm Search engine optimisation has certainly increased in popularity of the last few years. And the number of firms adopting search engine optimisation has been rising consistently for more than a decade. Fri, 20 Aug 2010 07:45:09 -0400 http://www.mediarunsearch.co.uk/2010/08/google-is-still-king-of-the-search-engines-unsurprisingly.htm All these figures should reassure SEO Companies that continue to focus their website optimisation strategies on the dominant search engine. Thu, 19 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/black-hat-website-optimisation-drives-the-spread-of-malware.htm The proliferation of malware on the internet is undeniable and it is equally easy to see that black-hat website optimisation is boosting sites that host the malicious software up search engine results pages. Wed, 18 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/facebook-buys-search-engine-start-up.htm The wranglings of the two online giants will have a number of far-reaching effects, but the impact on SEO agencies and search engine optimisation marketing specialists is likely to be tangible. Mon, 17 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/search-engine-marketing-set-to-go-visual.htm We've said it before and will undoubtedly say it again, when Google makes an announcement in the world on online search the ears of practically every SEO agency prick up. Fri, 16 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/firefox-updates-signal-end-of-lack-hat-seo.htm Black-hat search engine optimisation techniques have been in and out of the news a lot recently. Much of the focus has been on the criminal gangs behind the recent raft of search engine spam attacks. Fri, 13 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/businesses-offered-search-engine-optimisation-101.htm Keyword analysis tools, traffic monitoring technology and regular blog posts on the latest under-the-hood developments have all helped to create a solid search engine optimisation community. Thu, 12 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/ibm-trials-tailored-search-engine-tool.htm Google's supremacy in the realm of search engine optimisation appears to be unshaken by the plethora of challenges from other IT giants, but if they keep coming, Google won't be able to just continue expanding its user base at the click of a button. Wed, 11 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/bing-innovations-could-put-google-on-the-back-foot.htm For some time internet search has been a one horse race. Every SEO Company involved in devising search engine marketing strategies - whether for big or small firms - has focused on Google. Mon, 09 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/brands-to-become-fair-game-in-search-engine-optimisation-campaigns.htm Under Google's updated advertising policy, companies in the UK, Ireland and Canada embarking on search engine optimisation campaigns will be able to use trademarked terms even if they do not have ownership over them. Fri, 05 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/the-good-the-bad-and-the-ugly-of-search-engine-marketing.htm Many businesses neglect the integration of search engine marketing into their daily PR routine - partly because it can be extremely resource-intensive. Thu, 05 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/08/keyword-laden-domain-names-are-no-longer-a-top-search-engine-marketing-priority.htm When the world's most popular web portal decides that mobile rendering or keyword densities will have a bigger impact on search engine rankings, a business's search engine marketing strategy can be rendered all but useless overnight. Thu, 05 Aug 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/whitehall-spends-big-on-search-engine-optimisation.htm Despite the ongoing rhetoric of austerity in parliament and the press, Whitehall is not about to jeopardise is search engine rankings by dramatically reducing spending on website optimisation. Fri, 30 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/mobile-search-engine-marketing-could-overtake-traditional-online-advertising.htm Google really is putting many of its eggs in the mobile search engine marketing basket. Mon, 26 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/reputation-management-key-to-website-marketing.htm Managing a company's reputation is key to successful website marketing, according to one industry commentator. Fri, 23 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/local-businesses-can-benefit-from-good-search-engine-optimisation.htm Search engine optimisation (SEO) is a straightforward way such firms can attract a localised customer base. Thu, 22 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/blogs-should-be-used-for-search-engine-optimisation.htm The importance of blogs in a search engine optimisation (SEO) strategy has been outlined by an expert. Tue, 20 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/good-seo-essential-for-new-businesses.htm Having effective Search Engine Optimisation (SEO) implementation is essential for any business which is starting up. Mon, 19 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/natural-search-engine-marketing-preferred-to-pay-per-click.htm Natural search engine optimisation techniques are more acceptable to British web users than their pay-per-click equivalents. Fri, 16 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/microsoft-offers-seo-company-advice.htm Chambaz also suggested that every SEO Company should avoid using black hat search engine optimisation techniques. Thu, 15 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/smaller-firms-do-not-use-social-media-marketing.htm Despite the strong advantages that social media marketing can provide to companies, many smaller businesses have avoided using these strategies, an expert has noted. Wed, 14 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/google-is-being-outflanked-by-nefarious-search-engine-optimisation-experts.htm The trend of using black hat search engine optimisation (SEO) techniques to spread malicious software is nothing new, but it shows no signs of going away. Tue, 13 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/google-must-be-open-with-its-search-engine-algorithms.htm Google's defence to the secrecy surrounding its search marketing algorithms is that it provides website owners with a huge amount of information on how to mount a successful search engine marketing campaign. Mon, 12 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/search-engine-marketing-goes-global-as-google-retains-Chinese-licence.htm As well as being a bonus for Google, which saw its share price jump by four per cent, the news is great for search engine marketing firms. Fri, 9 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/search-engine-marketing-should-not-neglect-twitter.htm Search engine marketing has long been a consideration for firms with a social media aspect to their marketing campaigns, but the benefits of search engine optimisation on the platform have been uncertain - up until now. Thu, 8 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/seo-company-tactics-could-come-under-scrutiny-from-eu.htm Any action taken by the European Commission could have a dramatic effect on practically every SEO Company around the world. Wed, 7 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/yahoo-launches-news-blog-using-search-engine-marketing-techniques.htm The firm is going to create news content based on what its users are searching for by using common search engine marketing tools - such as search analytics software. Tue, 6 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/website-optimisation-has-helped-strengthen-the-uk-digital-economy.htm A new report from the UK Online Measurement Company (UKOM) has shown that Britain has a strong digital economy. Mon, 5 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/social-media-to-sit-alongside-search-engine-marketing.htm Search engine marketing, which has been the staple of website optimisation and promotion for a number of years, could soon have a new partner. Mon, 5 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/website-optimisation-specialists-have-five-years-to-prepare-for-smartphone-takeover.htm Website optimisation has been developing in a number of ways over the past few years, but no area has advanced as rapidly as mobile rendering. Fri, 2 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/search-engine-marketing-is-ineffective-if-crawlers-are-blocked.htm Search engine optimisation has been let loose on the whole of the world wide web in recent times. Thu, 1 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/07/search-engine-optimisation-coming-to-a-smartphone-near-you.htm As a result of the proliferation of smartphones, search engine optimisation now stands alongside other advertising tools as an accepted marketing solution. Thu, 1 July 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/google-to-teach-kids-search-engine-marketing.htm It is clear in the SEO agency marketplace that competition is hotting up. Wed, 30 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/google-website-optimisation-world-domination-plans-falter.htm SEO companies who won't mind risking a business's online reputation by incorporating questionable tactics into their search engine optimisation strategies. Wed, 30 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/search-engine-marketing-integration-should-be-an-seo-agency-priority.htm Mediarun is a search marketing company in london that offers search marketing and search engine optimisation services to get your clients website in the highest rankings of all leading search engines. Tue, 29 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/black-hat-seo-company-techniques-apply-to-video-too.htm Black hat search engine optimisation strategies were the talk of the website optimisation world a few months back. Mon, 28 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/privacy-issues-raised-over-google-search-engine-marketing-tool.htm when it comes to collecting and collating search engine marketing campaign data, Google is - rather unsurprisingly - at the top of the food chain. Mon, 28 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/facebook-enters-the-website-optimisation-fray.htm Most notably Yahoo and Microsoft have been trying their utmost to extract more cash from the website optimisation sector by boosting their user bases. Fri, 25 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/businesses-are-cottoning-on-to-website-optimisation-benefits.htm Businesses are slowly starting to realise the benefits of search engine marketing and other digital advertising techniques, it has been claimed. Thu, 24 June 2010 11:25:32 -0400 http://www.mediarunsearch.co.uk/2010/06/search-engine-marketing-success-boosted-by-youtube-videos.htm Pinpointing the success of search engine optimisation strategies is no easy task. There are a huge number of reasons why some search engine marketing campaigns leave a mark while others just drum up traffic in the short term. Thu, 24 June 2010 11:25:32 -0400 http://www.mediarunsearch.co.uk/2010/06/search-engine-optimisation-should-be-led-by-consumer-trends.htm With the growing complexity of search engine marketing, it is all too easy for firms to avoid putting their heads above the parapet to investigate what consumers are actually interested in. Wed, 23 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/website-optimisation-is-reliant-on-a-keyword-rich-domain-name.htm Search engine optimisation is a long game. Unlike email marketing and pay per click advertising, ensuring you get to the top of Google through a creative website optimisation programme takes a considerable amount of effort and - more importantly - time. Wed, 23 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/link-formatting-impacts-on-search-engine-marketing.htm Search engine began to judge sites on their mobile rendering - proving that good design and swift loading speeds have become a core aspect of modern search engine marketing. Tue, 22 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/website-optimisation-link-building-advice-offered-by-google.htm Search giant Google has continued to lavish website optimisation hints and tips on businesses as it attempts to drive up advertising revenues. The firm is hoping to put every SEO agency on a level playing field with its open policy on search engine marketing hints and tips. Tue, 22 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/google-tries-to-drum-up-ifa-search-engine-optimisation-business.htm Google is hardly short of money, but with its search engine marketing business built on millions of micropayments, it is vitally important that it continues to expand its market base. Mon, 21 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/retailers-should-consult-with-an-seo-company.htm The way an SEO Company handles each of its clients' individual search engine marketing strategies has also remained in a constant state of flux. Mon, 21 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/on-site-website-optimisation-is-not-the-only-effective-tactic.htm On-site website optimisation isn't the only way a company can boost their search engine ranking. Fri, 18 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/social-media-is-changing-search-engine-optimisation.htm It wasn't long ago that search engine optimisation strategies involved little more than stuffing websites with keywords and carrying out link-building. Thu, 17 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/seo-company-strategies-could-shift-as-bing-gains-ground-on-google.htm SEO Company strategies could be about to undergo a seismic shift as competition in the search engine market heats up. Wed, 16 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/search-engine-optimisation-dubbed-cost-effective.htm When it comes to the internet and modern computing, LG knows a thing or two. The firm has its fingers in a number of technological pies - so to speak - and like many others it is constantly vying to keep ahead of the game when it comes to the latest marketing techniques. Tue, 15 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/seo-agencies-could-boost-efforts-with-social-media.htm Search engine marketing and social media are very closely connected, according to experts at Econsultancy. Mon, 14 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/search-engine-marketing-the-only-way-to-get-noticed.htm Search engine marketing is increasingly becoming the only way to get noticed, it has been claimed. Thu, 10 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/online-advertising-including-website-optimisation-continues-to-grow.htm The popularity of digital marketing - and in particular website optimisation - has been known for quite some time now. Wed, 9 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/bp-search-engine-marketing-tactics-open-up-ethics-debate.htm It is interesting that the ethics of search engine marketing became an issue almost as soon as search engine optimisation became a valid, independent marketing strategy. Tue, 8 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/html5-affects-seo-agency-choice.htm In fact any SEO agency worth their slat will have to pick up on the new techniques incorporated in HTML5 if their clients are to stay ahead of the game. Mon, 7 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/search-engine-marketing-investment-is-increasing.htm The huge increase in search engine marketing budgets is unprecedented. And according to figures released by Econsultancy, search engine optimisation is set to continue increasing its digital marketing share. Fri, 4 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/from-search-engine-marketing-to-phone-call-conversions.htm You just have to look at the recent search engine marketing deal that Nokia and Yahoo struck up. Thu, 3 June 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/06/apple-and-microsoft-could-change-search-engine-marketing.htm Needless to say neither Google nor Microsoft would comment on any impending deals - whether they are between the firms themselves or with Apple. So those with an interest in search engine marketing will just have to watch this space. Wed, 2 June 2010 05:09:09 -0400 http://www.mediarunsearch.co.uk/2010/06/reputation-is-key-to-successful-search-engine-optimisation.htm Building a solid reputation in a niche market is the key to search engine optimisation success, it has been claimed. Tue, 1 June 2010 04:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/microsoft-predicts-the-end-of-search-engine-marketing.htm Microsoft has claimed that search engine optimisation in its current form is soon to be a thing of the past. Mon, 31 May 2010 14:20:09 -0400 http://www.mediarunsearch.co.uk/2010/05/search-engine-marketing-growth.htm Demand for search engine marketing services from professional SEO companies is set to undergo significant growth in the coming years. Fri, 28 May 2010 14:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/knowing-your-audience-is-a-search-engine-optimisation-must.htm SEO companies no longer talk about search engine marketing strategies in terms of keyword saturation - although this still plays a major role. Thu, 27 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/archiving-blogs-can-boost-website-optimisation.htm Quite quickly businesses realised that a blog could pull in potential customers and it wasn't long before search engine optimisation was a consideration. Thu, 27 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/search-marketing-could-be-hindered-by-new-security-features.htm While the SSL encrypted version of Google is not the standard version, those working in the search engine optimisation industry are worried that it could soon become the norm. Wed, 26 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/search-marketing-set-to-change-following-yahoo-nokia-deal.htm Just this week Yahoo signed a significant deal with mobile phone developer Nokia that will see the former provide the latter with search engine marketing, email, mapping, chat and navigation software. Wed, 26 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/hosting-outside-the-uk-could-reduce-your-seo-effectiveness.htm One of the things that is often overlooked is the impact your choice of host will have on your SEO (search engine optimisation) strategy. Tue, 25 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/single-keyword-seo-is-a-thing-of-the-past.htm Google is smarter and as a result search engine optimisation campaigns have had to get clever. Mon, 24 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/seo-makes-it-into-the-living-room.htm Google will be taking search engine optimisation into the living room with its new service Google TV. Fri, 21 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/seo-and-social-media-a-perfect-combo.htm Multi-channel marketing has always been held in high esteem - long before search engine optimisation and behavioural advertising took off. Thu, 20 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/good-seo-is-all-about-striking-a-balance.htm It has long been said that content is king when it comes to search engine optimisation campaigns. But, as anyone who works in the SEO industry will tell you, this isn't entirely true. Wed, 19 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/link-building-is-still-vital-to-seo.htm Broken links can actually hinder a company's search engine optimisation efforts. This means that maintaining links and chasing down any that are pointing to the wrong places is vital. Tue, 18 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/good-website-design-is-vital-for-seo-success.htm Poor website design has another major pitfall. It can easily hamper a firm's search engine optimisation strategy. Sun, 16 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/importance-of-seo.htm Search engine optimisation (SEO) is deemed essential at a large proportion of businesses. Thu, 13 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/seo-should-strike-a-balance-between-paid-and-organic-search.htm An SEO roadmap is also essential if an SEO Company is to convince their clients of the future benefits and past achievements search engine marketing can offer. Wed, 12 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/seo-tips-from-google-and-the-us-government.htm Search engine giant Google has teamed up with the US government's Small Business Administration to provide growing businesses with hints and tips on SEO. Tue, 11 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/seo-to-become-most-popular-digital-marketing-channel.htm It is clear that Search engine optimisation (SEO) has become a popular form of digital marketing in its own right. Mon, 10 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/good-seo-company-will-use-a-number-of-metrics.htm A good SEO Company will offer guidance to its clients, highlighting the reasoning behind their SEO strategy choices and suggesting where campaigns could be improved upon. Sun, 9 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/latest-google-interface-changes-affect-seo.htm Businesses engaged in SEO and other search marketing strategies may need to broaden their scope so that their content covers a range of keywords and related topics. Thu, 6 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/businesses-are-not-using-seo-to-its-full-potential.htm More and more firms are turning to search engine marketing to get their websites noticed and they are ploughing ever-greater sums of money into SEO in the hope that their websites will appear in the top ten results on Google for their chosen search terms. Wed, 5 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/old-content-should-be-updated-for-seo-purposes.htm Good search engine optimisation requires constant revision and updating - something that can be extremely time consuming without the support of a professional SEO Company. Tue, 4 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/05/index.htm Mediarun - Search Marketing Agency in London offering search engine optimisation and other search marketing services to get your clients' website in the highest rankings of all leading search engines. Tue, 4 May 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/seo-is-a-top-priority-for-retailers.htm The firm's latest SEO report shows that more than half of businesses claim that natural search engine marketing accounts for at least a quarter of their websites' traffic. Fri, 30 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/seo-become-less-transparent.htm One of the great things about search engine optimisation is the levelling effect it has in the world of digital marketing. Thu, 29 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/seo-professionals-would-not-use-black-hat-techniques.htm The negative impact that unethical search engine optimisation practices can have on a company's reputation should not be underestimated. Wed, 28 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/semantics-is-vitally-important-for-seo.htm Without professional help from a search engine marketing company, successful SEO campaigns can be difficult to pull off. Tue, 27 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/seo-an-excellent-alternative-to-email-marketing.htm Once a firm's email marketing reputation becomes questionable, it can be very difficult to turn that negative perception around, which can, in turn, damage a company's search engine marketing efforts. Mon, 26 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/facebook-gets-more-seo-friendly.htm Facebook has just held its latest developers conference at the San Francisco Design Centre and a number of important search engine optimisation issues were brought to light. Sun, 25 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/seo-is-more-important-than-traditional-stylebooks.htm It seems that the most staunch news providers are adopting search engine optimisation techniques to get their news noticed by as many internet users as possible. Wed, 22 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/marketers-will-continue-to-go-digital.htm Search engine marketing services will become increasingly in demand and this will boost the uptake of analytics software and other marketing data technologies. Wed, 21 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/unique-content-is-the-best-way-to-win-the-seo-game.htm It has always been the case that in the world of search engine optimisation content is king, well almost always. Wed, 21 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/press-release-search-engine-optimisation-is-essential.htm When it comes to SEO, focussing on a single aspect - such as website optimisation - can have significant benefits; but it can also mean losing ground to your rivals. Tue, 20 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/seo-affected-by-mobile-website-rendering.htm A company's search engine optimisation efforts can be affected by how well their website is rendered on mobile phone handsets, it has been claimed. Mon, 19 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/malicious-seo-links-need-to-be-tackled-by-google.htm Google is fairly open about the changes, providing plenty of information and a number of analytical tools to help firms make the most of their search engine optimisation campaigns. Thu, 15 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/seo-is-not-a-strong-point-for-retailers.htm It is to be expected that top retailers know what good search engine optimisation is all about - especially because they are all about conversions and sales. Wed, 14 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/businesses-should-replace-traditional-listings-with-seo.htm Savvy firms can use Google's free mapping software and tried and tested SEO (search engine optimisation) to get their business to the top of search engine results pages without forking out for costly pay-per-click marketing. Tue, 13 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/google-awards-search-engine-optimisation-points-for-efficiency.htm To improve SEO (search engine optimisation) she suggested creating a site map and having quality content and similar amounts of it on each page, as well as using a corporate blog to help saturate a site with relevant keywords. Mon, 12 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/yahoo-publishes-search-engine-optimisation-style-guide.htm As the global economy begins to show signs of recovery and businesses' budgets for search engine marketing grow it will become increasing difficult for firms to implement outstanding SEO (search engine optimisation) campaigns without the advice of a professional SEO Company. Fri, 9 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/global-online-advertising-to-increase-its-market-share.htm The industry analyst claims that digital marketing spend - including expenditure on search engine optimisation, pay per click and display advertising - will grow by 2.2 per cent this year and will continue to expand over the course of the next three years. Thu, 8 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/effective-linking-is-essential-for-successful-seo.htm Search engine optimisation is a lot easier for firms if their site contains high-quality external links, is being linked to by their users or their online content is being shared. Wed, 7 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/google-warns-bad-seo-can-result-in-legitimate-websites-being-blocked.htm The warning highlights the importance of turning to a professional search engine optimisation (SEO) firm when attempting to improve search engine rankings for specific keywords and key phrases. Tue, 6 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/04/microsites-can-boost-brand-engagement-and-improve-seo.htm Microsites can be used to boost a search engine optimisation efforts of business and they are also useful for engaging existing customers who are already familiar with a company's brand. Mon, 1 April 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/sophos-sheds-light-on-seo-poisoning.htm There have been a large number of so-called black hat SEO attacks of late, and the latest appear to use the Moscow subway bombing as a hook to draw users in. Thu, 31 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/online-advertising-growth-exceeds-expectations.htm The search engine optimisation and pay per click advertising sector have also been buoyed by a simple growth in the number of internet users. Thu, 31 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/google-wins-louis-vuitton-seo-legal-battle.htm Search engine giant Google has won a landmark legal battle against fashion designer Louis Vuitton over the misuse of the latter's trademarks for search engine optimisation purposes. Tue, 29 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/seo-is-the-best-value-digital-marketing-strategy.htm Search engine optimisation (SEO) is the best-value online marketing strategy available to businesses, it has been claimed. Fri, 25 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/websites-must-be-clear-and-functional.htm Using cutting edge search engine optimisation (SEO) and email marketing techniques can easily boost a website's Google ranking, but good SEO should always be supported with solid website design. Thu, 24 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/social-marketing-needs-supporting-with-other-strategies.htm Implementing a social media campaign without adopting SEO techniques will mean content becomes difficult to find. Wed, 23 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/visual-seo-is-growing-in-importance.htm Visual search engine optimisation (SEO) could soon become an integral part of many businesses' digital marketing strategies. Tue, 22 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/blogging-is-an-effective-marketing-asset.htm While blogging is a great way for marketers to broaden their scope, a strong keyword strategy is essential for successful website optimisation. Fri, 19 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/social-media-marketing-is-establishing-itself-as-a-channel-in-its-own-right.htm A survey published last week by the website marketing software solutions company Unica suggested that social media is an emerging platform which, alongside mobile and rich media, is currently being eagerly adopted by marketers. Tue, 16 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/google-social-search-mean-for-website-optimisation.htm Google's latest output, Social Search, allows users to search for information via their personal connections on Twitter and other networking sites. Mon, 15 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/google-replaces-yahoo-as-t-mobile-default-search-engine.htm Competition has been stoked in the mobile search engine optimisation (SEO) sector with the announcement that Google is to replace Yahoo as T-Mobile's default search engine. Fri, 12 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/google-chrome-auto-translation-could-boost-website-optimisation.htm Google's launch of an automatic translation service to work alongside its Chrome web browser could prove useful for companies looking to boost their website optimisation through organic search. Wed, 10 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/the-impact-of-blended-real-time-search-so-far.htm Despite the initial hype surrounding the introduction of blended real-time search into internet search engines, many experts have begun to question its value to website optimisation. Tue, 9 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/google-serps.htm Most participants clicked on the first link that interested them - proving that relevance is key to website optimisation no matter where a result is sourced from. Mon, 8 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/interest-in-social-media-as-a-marketing-tool-is-growing.htm There will be greater interest in social media as a marketing platform in 2010, according to one sector commentator. Wed, 3 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/website-marketing-technology-developing-at-breakneck-speed.htm Technology for people working in website marketing is developing at breakneck speed one industry expert has said. Wed, 3 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/sony-generate-sales-through-twitter.htm Sony Vaio's Twitter account has generated over £1 million in sales, people working in website marketing may be interested to know. Mon, 1 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/03/index.htm Mediarun - Search Marketing Agency in London offering search engine optimisation, website seo and other search marketing services to get your clients' website promotion in the highest rankings of all leading search engines. Mon, 1 March 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/website-marketing-is-an-absolute-must-to-recession-recovery.htm Kevin Dendy, commercial director at the DMA, said that utilising tools such as website marketing and social media applications was an absolute must for companies looking to recover from the recession. Fri, 26 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/website-marketing-must-offer-value-to-users.htm People working in website promotion should focus on offering value rather than simply presenting the latest technology and designs, it has been claimed. Wed, 24 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/facebook-challenges-google-for-website-marketing-spend.htm Facebook opened its application programming interface (API) to advertising agencies last year to give them greater control over website promotion campaigns. Mon, 22 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/multimedia-campaigns-most-effective.htm Website marketing and television advertising are becoming increasingly linked and may soon be difficult to differentiate, according to a new media expert. Fri, 19 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/how-useful-will-the-new-integrated-google-wave-be-to-website-marketing.htm Google is all set to roll-out its Google Wave collaboration tool to website promotion businesses via its Google Apps web service along with its popular VoIP software Google Voice. Thu, 18 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/new-website-marketing-techniques.htm The forthcoming Technology for Marketing and Advertising 2010 show will cover all aspects of digital and direct marketing, those working in website promotion may be interested to know. Wed, 17 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/smartphone-market-affect-website-marketing.htm For people involved in website marketing, a mobile app can be a great way to expand a product or service to ensure its at the very fingertips of a company's target audience - literally. Tue, 16 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/virgin-media-moves-to-integrate-offline-marketing-with-website-promotion.htm Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications. Mon, 15 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/big-is-not-always-better.htm Well-known internet sites might seem like the obvious location for people working in website marketing to place a brand online, but new research suggests big may not always be better. Fri, 12 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/mobile-and-website-marketing.htm Organisations which combine mobile and website marketing can radically increase brand awareness and purchase consideration, according to industry experts. Thu, 11 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/website-marketing-google-staked-its-ground-with-super-bowl-ad.htm Google's unprecedented decision to take out a major advert at the Super Bowl is likely to have been a strategic move to step up the battle against Microsoft Bing, website marketing specialists have suggested. Thu, 11 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/website-promotion-will-account-for-a-quarter-of-marketing-spend-in-2010.htm Businesses are putting greater emphasis on website marketing with investment predicted to increase by 17 per cent this year, according to new research. Wed, 10 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/website-marketing-beware-of-social-media-hacking.htm People involved in website marketing have been reminded of the importance of monitoring social media tools after Vodafone UK fell victim to a Twitter 'hijack'. Wed, 10 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/google-analytics-boosts-website-marketing-services.htm website marketing sector are set to receive a boost with the introduction of six more languages to Google Analytics. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/website-marketing-effective-use-of-social-media.htm Social media platforms such as Facebook and Twitter are an excellent way for companies to boost their online presence, in addition to allowing potential customers to put a face to the brand. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/seo-crucial-when-using-video-for-website-marketing.htm website marketing objectives that include raising awareness can use a blended approach that includes both hosted and in-house video content for SEO purposes. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/02/mobile-media-metrics-data-could-change-the-face-of-website-marketing.htm A new data source which provides information on consumer use of mobile internet if set to change the face of website marketing. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/universal-search-optimisation.htm Universal search might be a new concept however its constituent parts have been around for quite some time. Google has over the past few years has been developing its vertical search products like book search, Google shopping and maps etc which delivers to users other forms of media than simply textual search information. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/seo-methodology.htm Search engine optimisation (SEO) involves a comprehensive process of numerous activities, which are often overcomplicated and shrouded in secrecy. Mediarun Search demystify the process and focus our efforts on the areas that make a significant impact. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/search-mix.htm "what is the best way to divide a budget between paid search, organic SEO and social media/online PR?” The answer will always be related to the end objective, the nature of the site in question, the budget available and the competitive environment. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/social-media-optimisation/social-media-marketing.htm A recent report from the United States indicates that even as some businesses are watching profits crumble before their eyes and others struggle to keep their bottom lines in the black, that spending on social media marketing in 2009 is not predicted to decrease at the same rate as other online spending. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/pay-per-click/application-areas-of-google-ads.htm In order to attract adverts and revenue from AdSense it is important to include rich, valuable and relevant content to your website. This allows your website to be deemed more relevant and credible, and therefore more likely to receive adverts through AdSense. 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Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/testimonials.htm Mediarunsearch is a website optimisation company in UK offers SEO partnership programs that are result-oriented and provide the most effective search results for advertisers. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/news.htm Mediarun search Is A Search Engine Optimisation Company In London That Offers SEO Services Like Ethical Search Engine Marketing Search Engine Optimisation To Get Your Clients Website In The Highest Rankings Of All Leading Search Engines. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/search-marketing-news.htm Mediarunsearch is a SEO Company in London That offers SEO services Like Search Engine Marketing, Search Engine Optimisation to get clients website in the top rankings of all leading search engines. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/contactus.htm ontact our SEO professional to know how to drive quality traffic to your website. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/social-media.htm Social Media is the only medium where the audience can participate by adding comments or even editing the stories themselves. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/seo.htm Mediarun is a search engine optimisation company in London that offers SEO services like performance SEO, search engine marketing and website optimisation to get your website in the highest rankings of all leading search engines. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/search-engine-marketing.htm Mediarun Search is a leading search engine marketing company in London that offers best search marketing solutions like performance SEO, pay per click service, universal search, search engine marketing and website optimisation. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/ppc.htm If you are looking at improving the performance of an existing PPC campaign or require a brand new pay per click campaign, contact our PPC Specialists in UK. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/universal-search.htm Mediarun Search is a search engine optimisation agency specialising in universal search and SEO services, site optimization and performance SEO solutions. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/link-building.htm Mediarun Search is a search engine optimization agency that uses a number of techniques like search engine optimisation, website optimization, search marketing for developing backlinks for your website. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/search-engine-optimisation-should-consider-effects-of-duplicate-content.htm Search engine optimisation should be aware of how duplicate content might affect search engine rankings. Duplicate content is when two or more websites have the same content. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/search-engine-optimisation-strategies-that-work.htm Search Understanding the world of search engine optimisation or SEO can be hard if you are new to the field. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/website-redesign-for-seo.htm Companies engaged in website marketing should start the year by giving their site a makeover targeted towards boosting search engine optimisation (SEO) it has been recommended. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/domain-age-for-search-engine-optimisation.htm He states that the real key to website promotion is ranking factors things such as effective use of keywords and links rather than ranking conditions for example domain age. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/beware-hackers-piggybacking-seo-success.htm Firms that are successfully using search engine optimisation (SEO) to get their websites to the top of search results pages should be aware of the threat that hackers pose it has been warned. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/video-ads.htm Website Marketing is an excellent way for businesses to boost their search engine optimisation (SEO) performance. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/keywords-for-google-adwords-campaign.htm Pay Per Click Campaign is a maximum click through rate which can be obtained by ensuring that text formulated in ads such as titles and descriptions exactly matches your page content and services. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/web-optimisation-triumphs-uk-retail-sales-strong-over-christmas.htm Christmas Day sales were up by nearly a third to £132 million while Boxing Day saw Brits take to the internet and spend some £281 million. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/twitter-aids-high-search-engine-ranking.htm A high search engine ranking can be obtained with the help of Twitter and one Google insider has explained how to succeed at this form of website marketing. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/google-the-seo-king.htm search engine marketing sector as the big technology companies look to win over internet browsers on the move, as well as those sat at their desks. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/website-optimisation-tricks.htm One of the most important aspects of website optimisation is ensuring content has an effective headline as any SEO specialist will know. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/website-optimisation.htm Social networking can bring huge financial benefits to website optimisation, according to online experts. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/website-marketing-how-to-build-an-online-reputation.htm website marketing campaign only for it not to get picked up by search engines. Indeed people who have difficulty finding a blog quickly are likely to give up and search the product or service elsewhere. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/website-marketing.htm website marketing which was constantly playing itself off against Tesco as the UK's cheapest supermarket was strengthening its brand. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/could-the-ipad-revolutionise-website-marketing.htm Apple's website promotion for the iPad featuring a seven minute video offering super slick demonstrations of the product in action. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2010/01/social-media-will-continue-to-drive-website-marketing-spend.htm website marketing to measure the effectiveness of their online brand advertising via Facebook would now be available in the UK. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/marketers-have-forgotten-how-to-have-conversations-with-consumers.htm The survey by new media age magazine reveals that 74 per cent of the 500 superbrands questioned have no presence on twitter at all and of the 130 that do use it less than half tweet daily. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/digital-economy-bill-will-determine-online-environment.htm The government's proposed laws for the UK's digital sector will mould the digital age in this country now and for years to com the all party parliamentary IP (Intellectual Property) group has said. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/businesses-reluctant-to-invest-in-social-media.htm Many businesses have yet to invest any of their marketing spend on social media, despite it being hailed as one of the best ways for companies to engage with their customers. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/google-rolls-out-real-time-search.htm Real Time Search means anyone looking for information on events as they are happening can view public messages posted in the past few minutes rather than outdated news articles. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/page-load-time-to-affect-seo-ranking.htm The possibility that page load time will become a Google ranking factor next year has been strengthened by a recent addition to the search engine's Webmaster Tools. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/ppc-growing-in-importance.htm Pay per click advertising is still one of the quickest and effective ways of promoting your business online. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/businesses-should-think-before-they-tweet.htm Businesses are increasingly using social media and blogging tools to boost search engine optimisation and form new and lucrative connections with customers. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/businesses-should-ignore-social-media-at-their-peril.htm Ignore the recent revolution in social media at your peril is the advice from industry experts to companies hoping to boost website search engine optimisation (SEO). Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/page-by-page-redirects-help-sustain-seo-when-moving-website.htm Businesses should attempt page by page redirects when they change their website in order to maintain the benefits of search engine optimisation (SEO) it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/ranking-on-its-own-does-not-equate-to-successful-seo.htm To rank for non-branded keywords within search results companies need to have performed some sort of SEO be lucky enough to not be in a competitive space and have an old domain with strong content Mr Boggs said. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/headlines-are-key-to-achieve-search-engine-optimisation.htm Headlines provide a natural easy way to add search engine optimisation keywords to online content search marketing agencies have been advised. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/social-media-helps-small-firms.htm The use of social media is helping small businesses get ahead in website marketing it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/optimise-images-to-boost-search-engine-optimisation.htm Online marketing agencies should optimise images to attract more traffic and keep visitors interested in the site a sector commentator has advised. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/online-retail-proving-resilient.htm Mediarun Search Is A Search Engine Optimisation Company that offers SEO services like search engine marketing, search engine optimisation to achieve cients' website in the highest rankings of all leading search engines. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/optimising-page-titles-first-step-for-any-business.htm Search engine optimisation commentator Stephen Woessner says businesses of all sizes can boost their web traffic in just a few weeks without investing anything except their time and expertise. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/new-bing-iphone-app-could-increase-impact-of-search-engine-optimisation.htm Microsoft has introduced a new iPhone app to increase the impact of mobile search engine optimisation (SEO). Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/search-engine-optimisation-tips-for-small-businesses.htm search engine optimisation (SEO) is the best way for small firms to boost business on a tight budget according to one industry expert. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/seo-can-boost-sales-without-site-rebuilding.htm Search engine optimisation (SEO) need not necessitate the full rebuilding of a website for it to be effective with one technology source recommending a range of ways to avoid this conclusion. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/describing-items-in-singular-is-best-for-seo.htm In order to help search engine optimisation (SEO) of sales content on a website a business should be prepared to put their products singularly as opposed to plurally it is asserted. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/seo-and-ppc-are-both-important-to-new-websites.htm A pair of experts has concluded that a mixture of pay per click (PPC) and search engine optimisation (SEO) may be the best approach to getting a new website as popular as possible among Google users. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/free-seo-as-effective-as-paid-for-advice.htm To get your web site ranked in the number one position on any search engine takes a strong understanding of SEO best practices said Mr Fleischner. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/seo-should-be-front-and-centre-during-website-design.htm It is essential to keep SEO at the forefront of a company's operations while designing a site in order not to lose old business and to gain additional visitors when the new website goes live. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/tweaking-a-website-can-improve-seo.htm It may be the case that firms can improve their search engine optimisation (SEO) simply by tweaking their existing sites one expert claims. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/online-marketing-the-one-to-watch.htm The advertising industry could see online marketing channels really taking off in the new year it has been predicted. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/keep-web-content-fresh.htm Google's new Caffeine update will change the way it indexes the web entirely but what effect will this have on search engine optimisation (SEO). Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/social-media-campaigns-will-intersect-with-other-marketing-opportunities.htm Online marketers will intersect search engine optimisation (SEO) and social media campaigns with other forms of advertising next year according to sector commentators. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/twitter-to-become-profitable-for-the-first-time.htm Twitter currently has around 22,481,568 unique monthly visitors in the US alone and has enjoyed major growth over the past year of 546.35 per cent. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/12/top-ten-most-searched-for-mobile-web-terms-revealed.htm Voice mobile search provider Vlingo has released its top ten most searched for terms via mobile internet access search engine optimisation (SEO) specialists may be interested to know. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/google-chrome.htm Googles Chrome operating system, which aims to make internet access faster and easier, could be available for download within a week. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/local-languages-beneficial-for-online-business.htm Using local languages is beneficial to social networking sites and other businesses, and may help boost SEO, according to an industry expert. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/google-dashboard-launched-to-provide-info-on-online-activities.htm Google has launched a new service designed to show exactly how much the search giant knows about its users daily online activities, SEO specialists may be interested to know. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/socially-engineered-virus-carriers-on-the-rise.htm Anyone dealing with search engine optimisation may be interested to know that socially engineered virus-carriers are on the rise, according to security experts Sophos. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/virgin-trains-launches-website-makeover.htm Virgin Trains is overhauling its website to include new features such as interactive route maps and custom timetables. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/email-marketing-good-for-growing-businesses.htm Small firms that use email marketing are more confident about their future, according to new research. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/pizza-hut-iPhone-app-boosts-sales.htm A Pizza Hut iPhone application which allows customers to order food on the move has generated $1 million (£610,000) in sales in the three months since its launch. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/google-wants-to-create-perfect-search-engine.htm Google’s chief executive officer Eric Schmidt has said he wants to create the perfect search engine. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/SEO-increasingly-important.htm The use of search engine optimisation (SEO) looks set to grow, if the results of a new survey are to be believed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/ASA-to-extend-remit-to-marketing-on-websites.htm The funding for extending the Advertising Standards Authority (ASA) remit to marketing on websites has been agreed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/internet-advertising-competition-awards-launched.htm Online advertisers and website marketing agencies are invited to enter the annual Internet Advertising Competition (IAC) Awards. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/integrated-social-media-content-important-for-online-brands.htm The recent announcement that Google and Bing will incorporate social media content into search results makes it even more important for brands and those involved in website marketing to make the most of the online marketplace, according to a leading provider of social networking software. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/how-twitter-can-improve-google-search-ranking.htm With the recent announcement that Twitter updates will now be integrated into Google search results, businesses should be aware of just how the popular microblogging site can improve their Google search ranking. http://www.mediarunsearch.co.uk/2009/11/advertisers-should-make-the-most-of-social-data.htm Advertisers should make the most of social data when planning a display ad campaign on a social network site, according to a recent study. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/mobile-internet-will-overtake-fixed-line-connections-by-2011.htm The popularity of internet-ready smartphones are a sign that mobile websurfing may soon overtake fixed-line connections, according to a new report. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/seo-applies-to-images-too.htm Optimising images for search engines can help bring more traffic to the site and keep visitors interested, explains PR and SEO expert Mediarun Search. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/mobile-marketing-may-overtake-email-campaigns.htm Mobile marketing via text messaging may soon overtake traditional email advertising campaigns, according to software experts. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/german-authorities-consider-legality-of-google-analytics.htm German authorities consider legality of Google Analytics - Data protection authorities are considering whether the web traffic measurement system infringes privacy laws. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/seo-must-be-incorporated-on-landing-page.htm Businesses must ensure their landing pages make good use of search engine optimisation (SEO) tactics, one expert advises. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/website-optimisation-must-consider-smartphone-use.htm A leading Website Optimisation, SEO Agency in London offering Performance Search engine optimisation, integrated search engine marketing solutions, universal search, pay per click (PPC) management and social media optimisation. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/companies-have-poor-search-engine-control-of-brand.htm Mediarun Search offers exclusive organic search engine result, strategies and maintain premium keyword positions in the organic search engine results pages of: Google, Yahoo, MSN, Bing, AOL and more. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/email-essential-part-of-online-marketing-mix.htm Online marketing and business management by Mediarunsearch UK offering PPC management, SEO, SEO Consultancy, Search Engine Marketing, SEO Partnership, Link Building. Call us on 08458 333 901. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/companies-need-seo-secrets.htm Mediarunsearch business is located in London and you also want your business to prosper and flourish then you will need to look for SEO Agency London like us. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/youtube-captions-huge-for-seo.htm Search Engine has launched an automatic video captioning service for YouTube videos which experts say will have great benefits for search engine optimisation (SEO) campaigns. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/twitter-changes-update-message.htm The rewording and simplification reflects the ascendancy of opinion or event-based comments over the previously dominant life casting. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/bbc-to-begin-using-seo-focused-headlines.htm The official BBC blog announced the company would begin optimising its story headlines for search engine's algorithms to help BBC pages appear higher in search results. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/seo-essential-to-PR.htm Search engine optimisation (SEO) is essential to public relations (PR) websites yet is often overlooked, according to one digital marketing expert. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/video-content-can-boost-seo.htm SEO UK company that advises brands on their media communications, has said that video content can help businesses boost their SEO performance. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/seo-poisoning-campaign-effects.htm A search engine optimisation (SEO) poisoning campaign has apparently affected more than 260,000 websites. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/page-speed-will-be-key-to-google-ranking-in-2010.htm Search engine launched a firefox extension called page speed, which highlights importance of page speed for Google ranking. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/consumers-must-be-educated-about-digital-marketing.htm As targeted advertising has become increasingly accurate more advertisers are moving their adspend budget online. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/index.htm Search Marketing Agency in London offering search engine optimisation and other search marketing services, to get your clients website promotion in the highest rankings of all leading search engines. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/11/guardian-makes-web-comments-more-seo-friendly.htm The Guardian has introduced changes to make comments on its website more SEO friendly. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/varying-keywords-provide-SEO-boost.htm Each website page should focus on at least two key phrases in order to help boost rankings, according to an industry expert. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/google-analytics-can-show-short-term-seo-improvements.htm Google Analytics can be used by firms to measure short-term improvements in search engine optimisation (SEO), it has been claimed. http://www.mediarunsearch.co.uk/2009/10/seo-is-rarely-well-executed-by-businesses.htm Search engine optimisation (SEO) seems simple to do, but is rarely very well executed on websites, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/does-the-end-of-pagerank-spell-seo-panic.htm Google has removed PageRank for its Webmaster Tools, no doubt to the dismay of many businesses focusing on search engine optimisation (SEO). http://www.mediarunsearch.co.uk/2009/10/businesses-should-tackle-duplicate-content.htm Duplicate content can make it harder for search engines to crawl and index web pages on a website, according to Google. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/website-access-problems-deter-mobile-users.htm Consumers that have problems accessing websites on their mobile devices could be put off visiting them again, according to new research. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/size-not-always-important-for-banner-ads.htm Size does not necessarily matter when it comes to online marketing, according to a new report. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/lloyds-tsb-has-best-banking-website-in-uk.htm Lloyds TSBs website marketing strategy has come in for significant praise, being named one of the most popular portals in the UK at a recent award ceremony. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/businesses-prefer-search-to-social-media-marketing.htm Small business managers and owners in the US prefer search engine marketing to social media, new research shows. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/tesco-iphone-app-praised-for-ease-of-use.htm Supermarket giant Tesco has boosted its online marketing channel with the launch of a new iPhone application. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/social-networking-website-marketing-popular-with-telecoms-firms.htm Telecoms companies take advantage of social networking website marketing more than any other sector, according to new research. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/social-media-interaction-requires-a-humble-approach.htm Social media interaction requires a back-to-basics approach to communication even for the largest firms, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/mattel-enhance-ecommerce-site-with-social-media.htm A new retail website has integrated a social media tool to encourage people to shop together online. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/disappearing-social-media-anonymity-benefits-marketers.htm Removing social media anonymity allows marketers to glean a more accurate portrayal of their customers personalities, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/social-media-imperative-for-brand-and-website-promotion.htm Businesses need to try and actively participate in conversations about their products and services that occur on the web, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/social-media-spending-remains-low.htm Getting customers to spend money on social media remains a challenge for website marketing executives, research has shown. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/starbucks-blogs-are-not-just-for-website-marketing.htm Companies should approach blogs as a customer relationship management tool as much as a website marketing channel, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/google-wave-will-aid-social-marketing.htm The introduction of Google Wave will evolve social networking to social marketing, it has been suggested. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/bing-search-market-share-declines-figures-show.htm Firms running online marketing or pay per click (PPC) campaigns on Bing will be disappointed to hear that the search engines global share has fallen. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/video-website-marketing-worth-a-second-look-by-marketers.htm Marketing managers should consider integrating professional quality video into their website to boost their online marketing efforts, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/seo-can-be-utilised-by-all.htm All firms should put search engine optimisation (SEO) to use as it is not as competitive as they may think, one expert has stated. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/international-firms-must-consider-multilingual-seo.htm International organisations and businesses have been urged to localise their search engine optimisation (SEO) to appeal to their multilingual audience. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/social-media-can-boost-seo.htm Social media can play a key role in driving traffic to websites and improving search engine optimisation (SEO), according to a new white paper. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/social-media-still-not-fully-utilised-by-ecommerce-sector.htm Social media platforms have yet to be utilised fully by ecommerce firms for pay per click advertising and other website promotions, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/ecommerce-website-marketing-ads-very-effective.htm Display advertising on ecommerce websites is more effective than on alternative websites, research has shown. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/online-mobile-advertising-not-performing-as-expected.htm Mobile online advertising has not grown alongside the increase in use of devices, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/rural-communities-rely-on-online-retailers.htm Online shopping has become significantly more important for rural residents, according to new research. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/kodak-campaign-gives-consumers-something-to-smile-about.htm A new marketing campaign by Kodak is focusing on strengthening relationships, such as across social media. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/search-marketing-will-perform-less-well-this-year.htm Online consumers are likely to be clicking less on paid search marketing adverts during the economic downturn, it has been claimed. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/google-begins-major-uk-advertising-offensive.htm Google is attempting to seize an even greater share of the search engine marketing sector with a new UK advertising push. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/internet-ad-spend-increases-for-first-time-since.htm Online and search marketing were the only areas where firms have increased their advertising budgets in quarter three of 2009, according to a new report. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/behavioural-advertising-guide-underlines-self-regulation-commitment.htm The Internet Advertising Bureau (IAB) is seeking to improve industry knowledge of online behavioural advertising with the publication of new guidance. Mon, 8 Feb 2010 05:03:09 -0400 http://www.mediarunsearch.co.uk/2009/10/index.htm Search engine marketing company in London offering search engine optimisation and other search marketing services, to get your clients website promotion in the highest rankings of all leading search engines. Mon, 8 Feb 2010 05:03:09 -0400