Working to strict cost per response metrics, Mediarun Search uses cutting edge bid management technology and highly experienced paid search campaign managers to deliver results on all our client projects.
We also evaluate numerous on page factors to ensure optimum user experience and journey resulting in low cost per acquisition (CPA) while delivering high return on investment. Where a client’s onsite usability is an issue Mediarun will provide consultancy on how it can be improved and if required can develop new creative, landing pages and user paths to minimise bounce rates and ensure the highest return is generated by the invested budget.
Mediarun is your new generation search partner. We see strong client relationships and interaction as crucial to a successful campaign. Our proprietary account management methodology allows us to educate, inform and work alongside our clients throughout the duration of the project lifecycle and client relationship, delivering timely and cost effective results. We aim to become an integral part of your marketing team.
Review of existing campaign, usability & tracking systems
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Setting clear performance metrics and business Goals
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Campaign Set up (Ad groups/Keywords/Ad copy/Bids)
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Usability modifications and landing page creation
Post Launch
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Daily campaign management
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Review effectiveness of landing pages and content pages
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Evaluating campaign performance against set targets
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Increasing conversion ratios and maximising ROI
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Monthly Performance Reporting
Featured Case Study:
DAMAC Properties is the largest private real estate developer in Middle East. DAMAC offers freehold and investment property for sale in Dubai and Egypt. As a strategic element of the PPC campaign, Mediarun identified usability issues with the main DAMAC website resulting in low ROI from their PPC spend. Mediarun developed a new micro site which increased relevancy at both the keyword and product level. Integration of this micro site resulted in a significant drop in bounce rates, a steady increase in conversion ratios and a reduction in the overall cost per lead (CPA). To find out more about our methodology and track record click here.
