Paid Search (PPC) is one the most effective
direct response marketing techniques online which in 2006
accounted for approximately £1.1 billion in adverting
revenue in the UK.
The following points highlight why it makes sense to omplement
a pay per click campaign as part of your online marketing
strategy.
Affordable- PPC is
a realistic advertising opportunity than can cater for
all budgets. Campaigns can be run from a few hundred pounds
to several thousands.
Highly Targeted-
PPC targets consumers who are actively looking for your
product. This means you will attract highly targeted visitors
to your site.
Responsive- Turnaround
times for ads are minimal which means you can amend campaigns
to reflect any changes.
Controllable-
Pay Per Click advertising allows you to set your objectives,
you can control aspects of your campaign such scale of
campaign as well as budget.
Works-
There is no doubt that PPC works. The key is in ensuring
that it works based around your business model.
Review inventory & pricing set
- Maximum budget and CPA
Step 3 -
Establish inventory URL’s
create and Tag and landing page
Post Launch
Step 4 -
Launch campaign
Step 5 -
Measure, Review and Anaylse
Step 6 -
Expand on proven results
With Mediarun Search’s PPC management
we make sure that you generate the highest possible return
on your investment at the lowest possible cost through
an extremely controlled process of keywords selection,
understanding your business model and using our expert
knowledge to make your campaign work.
If you are looking at improving the performance of
an existing PPC campaign or require a brand new campaign,
contact our PPC Specialists on 020 7843 2261 or email enquiries@mediarun.net
Copyright 2003-2007 Mediarun Search Ltd. All Rights Reserved
