Pay Per Click (PPC)
In 2010, advertisers in the UK are expected to spend over £2.5 billion in pay per click advertising, a stupendous increase from the nominal spend levels of 2005. This growth in spend has generated significant revenues for advertisers but has also changed the rules of the games without increasing the barrier of entry.
The market today has become a lot more mature and PPC management campaigns has become much more complex with factors such as usability, customer profiling, geo-targeting, creative’s, reactive bid management and quality score all being critical for campaign success.
At Mediarun (search engine marketing company) we have over 5 years of managing PPC campaigns and pay per click advertising and have assisted companies in setting up and evolving their campaigns in line with their businesses. We work to strict cost per response metrics using highly experienced campaign managers and collaborative account handlers.
PPC Campaign Management Process
Stage 1 - Campaign Set Up
- Competitor and business research
- Usability or call to action suggestions
- Reviewing conversion points
- Selection and grouping of keywords
- Bid selection
- Creation of ad-copy
- Ad-group structuring
- Integration of tracking technology
Stage 2 - Pilot Launch
- Budget selection
- Split testing landing pages
- Evaluating onsite user behavior and conversion paths
- Assessing quality of response
- Campaign scheduling (times of day) & Geo targeting
- Modification of landing pages
- Establishing clear KPIs & targets
Stage 3 - Ongoing PPC Campaign Management
- Targeting low CPA’s and high conversion volumes
- Regular creation of ad-copy and keywords
- Improving quality scores to reduce keyword costs
- Constant improvement in landing pages
- Constant communication with account manager
- Weekly performance reporting
PPC Case Studies:
If you are looking at setting up a new pay per click advertising campaign and PPC management campaigns or require assistance in maximising returns from your existing one, contact us and one of our consultants will be in touch shortly.
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Mediarun - SEO Agency based in London specialising in search engine optimisation (SEO), PPC management (pay per click), performance SEO and social media.
As a SEO Company and search marketing agency, we also offer website optimisation, design and usablity and search engine marketing services.
