Mediarun Search Marketing News

Not another buzzword!!

May 05th 2009

Don't let your colleagues, friends or family out social media you. Here's a quick 'heads up' on a new word on the social media block, a small but beautifully formed word, a cheeky monkey of a word, it's red rum, all play and no work. If you're not fully up to speed though it could leave you with virtual egg on your virtual face.

On the offence you can deploy this 'power' word to either ram home your social media credentials or wave them like a flag. 'I am now!'; the word tells people. 'Vital', 'On it'. Popular AND successful in no particular order!

Forewarned means that in defensive mode you can forearm smash the next raised eyebrow (not literally of course), the next inference of information technology ignorance or slightest suggestion that your eye may have wandered off the social media ball and lingered on something less vital for too long.

It's simply not correct, as a poster on Mashable recently commented, that using this word makes you sound like 'a middle aged dad trying to speak hip-hop to their children to seem relevant.' That's jealous talk. No - this word is dope, chronic, its badass AND it was invented by a real Oxford University professor. It's even in the dictionary.

The real Oxford University professor defines the word as meaning, 'tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches, habits, skills, songs, stories, or any other kind of information that is copied from person to person, genes even.'

In the social media context it could mean Tweets, videos, images, phrases, mp3s, in fact anything that propagates the internet from person to person or is spread virally.

The word?

Meme – pronounced as in cream, not me me.

What do you mean you already know it, use it daily and have been memeing for months? Calling me old-fashioned?