Mediarun Search Marketing News
Ni Hao!
Ni hui bu hui shuo putonghua? Do you speak Chinese? Plenty of people do – about 1.3 billion in China give or take the odd ten million. Many of then use the Internet too, with China Internet Network Information Centre (CNNIC), a state-affiliated research group recently announcing that China now has the world’s highest number of Internet users: 298 million by the end of 2008, a leap of 42% from the previous year.
There’s still plenty of room for growth as current Internet uptake represents a mere 22.6%, slightly higher than the world's average of 21.9%. In the USA usage runs at just over 70%.
Access to the Internet through mobile devices surged 113% to 117.6% with growth expected to be explosive over the next few years as new 3G licenses are issues and technology rolled out. One of the reasons for such a strong of mobile connectivity culture is accredited to the leapfrog of mobile adoption over desktop use. Mobile use, and the business models applied by the mobile operators have evolved well ahead of that experienced in the west.
In China as more than 300 million people own a mobile but not a PC, their phone will probably be their first personal access to the internet and only consistent access to digital media. All eyes are on China and other Asian countries looking for clues and concepts that might prove useful in predicting how mobile technology might evolve in other less traditionally mobile-centric market places.
One clue might be in the success of CRBT (Caller or Colour Ringback tones). China Mobile’s CRBT revenues alone leapt 75% to nearly USD $2 billion, in 2008. Mobile music in China also provides a fascinating window on the possible future of western mobile use. In 2008 M:Metrics reported an astonishing 34.8% of the 530 million mobile subscribers in China used their phones to listen to music, compared to 5.7% in the US.
<<Back
Get in touch...
To see how we can help you enhance
visibility, revenue and responses
Call +44 (0)8009 550 176
orRecent Blog Posts...
01st-February-2011
Minnie’s Weekly Round Up – News on Google Privacy Policy, Facebook Timeline and Twitter....Read more >>>
20th-January-2012
Why Online PR And SEO Go Hand in Hand?....Read more >>>
20th-January-2012
Minnies Weekly Round-Up: Facebook Timeline Apps, ComScore and SEO Predictions for 2012....Read more >>>
Search News by Category...
Search Engine Optimisation
Pay Per Click
Universal Search Marketing
Social Media Optimisation
Website Design & Usability
Copyright Mediarun Search Ltd. © 2011 All Rights Reserved
(pay per click), performance SEO and social media. As a SEO Company and search marketing agency,
we also offer website optimisation, website promotion, design and usablity and search engine marketing services.
